Michele Novak (Cybersecurity for Small Businesses):

• 🛡️ Your Data is Your Most Valuable Asset: Shift your cybersecurity mindset from just preventing hacks to strategically protecting your business's core data.

• 🔑 Nail the Foundational Security: Implement essential protections like strong antivirus software (upgrade from the default!), Multi-Factor Authentication (MFA), and changing default passwords on network equipment (routers/modems).

• ☁️ Assess Your Vendor Risk: Don't automatically trust third-party platforms (CRMs, payment systems, etc.) with your data security. Understand their protections and your potential liability through vendor assessments.

• 🎣 Prioritize Phishing Training: Human error via phishing attacks is a primary vulnerability. Continuous employee education on recognizing these threats is crucial.

• 🏠 Secure Your Remote Workforce: Ensure employees working from home are using secure connections like VPNs, rather than connecting directly to company servers, to minimize risk.

David Doerrier (Audience Engagement & Speaking):

• 🧠 Know Your Audience's Starting Point: Avoid overwhelming listeners by gauging their current understanding of your topic before diving deep (Principle of Complexity). Use questions!

• ❓ Use Questions Strategically: Asking questions upfront helps gauge the room, creates immediate audience engagement, and can calm your own initial speaking nerves.

• 🎯 Address "WIIFM" (What's In It For Me?): Clearly articulate the value proposition for your audience to motivate them to listen and engage (Principle of Ownership).

• 🗣️ Develop Brand Language Fluency: Move beyond memorizing static pitches. Become so familiar with your core message and vocabulary that you can speak authentically and adaptably in any situation.

• 🔁 Reinforce with Repetition: Use summaries and reiterate key points throughout your presentation to ensure your message sticks (Principle of Repetition).

John Makarewicz (Servant Leadership & Team Building):

• 🚶 Lead by Example ("Walk the Walk"): True servant leadership and a strong culture require leaders to consistently model the exact behaviors and values they expect from their team.

• 📝 Define Culture Through Actions: Move beyond vague value statements. Define your culture with specific, observable behaviors that everyone, especially leadership, adheres to.

• 🤝 Hire "Multipliers," Not Just Employees: Set your ego aside and focus on hiring people who are better than you in specific areas and will multiply the team's results.

• ⭐ Invest Heavily in Talent: Dedicate significant effort to finding and hiring the right people, then follow through with robust onboarding, training, and ongoing support.

• ❤️ Connect Work to Purpose: Help employees see how their role contributes to the bigger picture. Prioritizing your team and their immediate "customer" experience ultimately drives overall business success.

Lee-Anne Scott (Strategic Podcasting):

• 🗺️ Define Your "Route to Revenue" First: Before hitting record, clearly define your podcast's strategic purpose, target audience, and how it aligns with your business's revenue goals.

• 🎙️ Balance Solo & Interview Episodes: Use solo episodes strategically to establish your expertise and thought leadership, while interviews can build relationships and bring in diverse perspectives.

• ➡️ Engineer the Listener Journey: Don't just create content; guide your listeners with clear calls to action (CTAs) embedded within your episodes that align with your overall strategy.

• ⏳ Play the Long Game: Understand that building a successful podcast audience and seeing significant ROI takes time and consistency, often hitting stride between episodes 50-100.

• 💡 Use Content to Support Sales: Leverage podcast episodes to proactively address common customer objections or questions, providing valuable resources for your sales team to share.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

Make your business checking account make money for you!

Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Feeling pulled in a million directions as an entrepreneur? 🌪️ So many business owners wrestle with focus, procrastination, and overwhelm. Whether you're diagnosed with ADHD or just navigating a constantly busy mind, this episode is for you. We dive into practical strategies that go beyond simple time management.

Meet Cindy Baker, a productivity coach who transformed her personal ADHD journey into a powerful framework for entrepreneurial success.

🧠

Cindy shares her path to understanding her own brain wiring after receiving an adult ADHD diagnosis. Discover why it's crucial to focus on skills, not just pills ("Pills are not skills"). Learn strategies that work with your unique brain instead of fighting against it. This isn't about victim mentality; it's about leveraging strengths and managing challenges. 💪 These methods are effective even if you've never been formally diagnosed!

🎯

Stop the cycle of being "busy" but not truly productive. Learn to identify your Top 3 High-Impact Tasks daily – the activities that genuinely move your business forward. Waiting for motivation? That's not a reliable strategy. Learn to manage your focus instead. Discover your peak performance times by tracking your energy cycles throughout the day. Guard that peak focus time fiercely for your most important work! 🛡️ Use practical tools like brain dumps and the Eisenhower Matrix (Urgency/Importance) to gain clarity and prioritize effectively. Tackle the big, important tasks first – don't let easy, low-value items derail your day.

🧘

Recognize that you are often your biggest source of distraction, especially without clear priorities. Understand how seemingly small, unplanned breaks (like endless scrolling) chip away at your big goals – essentially "giving away your dreams." Take control and be intentional about where your attention goes in a world designed to steal it. Implement the Focused Sprint strategy: Work with intense, single-minded focus on ONE task for a short, timed period (like 25 minutes). ⏱️ Follow sprints with short, planned breaks. Ditch multitasking – it's just inefficient switch-tasking. Focused sprints enable deep, productive work. Identify tasks that drain your energy or aren't your core strength. Delegate them! 🤝 Set firm personal guardrails against your known weaknesses and biggest distractions (like removing tempting apps from your phone).

🚀

Transform that feeling of overwhelm into focused, effective action. Build sustainable habits that support your unique way of thinking and working. Achieve more with less stress, finding a better balance between your business, health, and personal life. Stop feeling like you're letting someone down – there is another way to live and work successfully.

Now What? ➡️

Find this helpful? Like this video, Comment with your biggest focus challenge, and Subscribe to Harmonious at Lunch!

Visit the HumanOp Website (https://humanop.com/) to get instant clarity in yourself and your employees – understand the human dynamics that fuel success.

Tap into Cindy Baker's resources to boost your productivity:

• Visit her website for coaching info: https://cindybakercoaching.com/
• Grab her FREE course on beating procrastination: https://waitnomore.net/
• Check out her book, "Focus to Fortune": https://amzn.to/425Q1zx

Connect with Cindy Baker:

• Facebook Group (Free Trainings!): https://www.facebook.com/ProfitableProductivityforEntrepreneurs
• LinkedIn: https://www.linkedin.com/in/productivitycoachcindybaker/
• Instagram: https://www.instagram.com/cbc_cindybakercoaching/
• Twitter: https://www.twitter.com/cindyashebaker
• Threads: https://www.threads.net/cbc_cindybakercoaching

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

Make your business checking account make money for you!

Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Feeling lost in the marketing maze? For many small and medium-sized businesses, marketing often feels like guesswork—sprinkling money on various tactics hoping something sticks, unsure of where to invest or who to trust. If you're tired of confusing advice and want a clear, practical path to marketing that actually drives business results, this conversation is for you. Join host Brandon Gano as he talks with Amber Gaige, a third-generation entrepreneur and marketing strategist with two decades of experience helping businesses find their footing and flourish. 🎯

Amber dives into the common pitfalls SMBs encounter, moving beyond the myth of overnight success from simply running ads. Discover why effective marketing must start with the end in mind, deeply understanding your operational goals and how marketing initiatives will support them. It's not a standalone function but a crucial collaborator with your operations team. Learn why analyzing the entire customer journey, identifying potential disconnects between marketing messages and sales or service delivery, is essential before spending a single marketing dollar. Amber emphasizes the need to dissect what has worked (and what hasn't) and ensure your online presence is strong and mobile-friendly in today's digital-first world. 🤝

Gain structure with Amber's practical "Four C's" framework, detailed in her international bestselling marketing guidebook. The journey begins with the first C: Clear Copy. Understand why communicating your value proposition clearly and succinctly from your customer's perspective is paramount. Learn how to focus on the problems you solve for them, overcoming the "curse of knowledge" that often makes internal language confusing to outsiders. The second C, Consistent Branding, highlights the necessity of maintaining a unified visual identity across all channels – from your website to print materials – using established brand standards. A strong, consistent brand builds recognition and trust, ensuring you don't confuse and lose potential customers. ✨

The framework continues with the third C: Customer Demographic. Amber explains why truly knowing who is buying from you – beyond basic demographics to their motivations and psychographics – is key to effective targeting and avoiding wasted ad spend. Learn how database analysis, even with limited initial data, can provide this crucial picture. Finally, the fourth C, Channel Management, focuses on building repeatable systems to nurture your existing customer base. In an era where it takes numerous interactions (Amber notes studies showing upwards of 43!) to secure a purchase, staying top-of-mind through email marketing, newsletters, and anticipating future needs is vital for loyalty, repeat business, and creating sustainable growth. 📊

Stop throwing marketing dollars into the wind and hoping for the best. This discussion provides a tangible framework and actionable steps to build a marketing strategy that aligns with your operations, resonates with your ideal customers, and delivers measurable results. Move from confusion to confidence and create a marketing engine that fuels sustainable growth for your business. 🌱

Now What? 🚀

Enjoyed this discussion? Like this video, Comment with your biggest marketing question, and Subscribe to Harmonious at Lunch for more actionable strategies.

Visit the HumanOp Website (https://humanop.com/) to get instant clarity in yourself and your employees, understanding the core dynamics that drive business success.

Explore Amber Gaige’s resources for practical marketing guidance:

• Visit her website: https://farbeyondmarketing.com/ to learn about her consultancy and approach.
• Check out her bestselling book for the full Four C's framework: https://farbeyondmarketingguidebook.com/

Connect with Amber Gaige on social media:

• Facebook: https://www.facebook.com/coachambergaige
• Instagram: https://www.instagram.com/farbeyondmarketing/
• LinkedIn: https://www.linkedin.com/in/amber-gaige-55880826/

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

Make your business checking account make money for you!

Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Artificial intelligence is dominating headlines, but are businesses truly leveraging it for bottom-line results, or just exploring novel tools? It's time to move past the hype and focus on demonstrable return on investment. This episode of Harmonious at Lunch features Hunter Jensen, founder of Barefoot Solutions and a veteran tech leader who demystifies AI for practical application. Learn how to approach AI not as magic, but as a powerful business tool requiring strategic implementation focused on measurable outcomes like cost reduction, revenue growth, and enhanced productivity.

Key takeaways:

• Understand why the era of simply experimenting with AI is over; the focus must shift to deploying solutions that deliver quantifiable business value and ROI.
• Learn a practical framework for evaluating potential AI initiatives: calculate the estimated return for various use cases (e.g., time saved, increased output) and prioritize implementation based on impact.
• Discover how AI can significantly boost the productivity of your existing workforce, enabling substantial business growth without a corresponding increase in staffing levels.
• Explore strategies for implementing AI securely within your organization, particularly when dealing with confidential data, by considering proprietary, in-house systems over potentially risky public tools.
• Grasp the advantages of developing a foundational AI platform tailored to your business needs, rather than relying solely on off-the-shelf point solutions for isolated tasks.
• Recognize the critical need for ongoing AI system management, including monitoring, continuous improvement, implementing guardrails, and comprehensive employee training across departments.

Take action:

• Like this video, Comment with how your business is approaching AI, and Subscribe to Harmonious at Lunch for more strategic business discussions.
• Visit Hunter Jensen's company website, Barefoot Solutions, at http://www.barefootsolutions.com/ to learn more about their approach to building practical, ROI-driven AI solutions for businesses.
• Connect with Hunter and Barefoot Solutions on social media:
• LinkedIn: https://www.linkedin.com/in/hunterjensen/
• Facebook: https://www.facebook.com/barefootsolutions
• X (Twitter): https://x.com/barefootsolns
• Visit host Brandon Gano's website https://humanop.com/ to find solutions for achieving instant clarity and operational harmony in your business.

In this episode, you'll also learn:

• A detailed, real-world example demonstrating how to calculate the ROI for AI implementation in a specific field (commercial real estate appraisals).
• How deploying an internal AI assistant trained on company knowledge can automate tasks like answering HR benefit questions, saving significant employee time.
• Nuanced considerations regarding how AI-driven productivity gains might influence employee compensation models, especially in performance-based roles like sales.
• The potential pitfalls and security risks of employees using public AI tools with sensitive company information, even if official policies prohibit it.
• Why the necessary skillset for interacting with AI has evolved beyond simple "prompt engineering" toward comprehensive system management and oversight.
• Hunter's perspective on why, despite powerful new AI tools, tasks like sales outreach remain challenging due to increased market noise.

If you're a business leader seeking a clear, actionable path to integrating artificial intelligence in a way that demonstrably benefits your bottom line, this conversation cuts through the noise. Tune in for practical strategies to make AI work for your business.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

Make your business checking account make money for you!

Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Ready to level up your business and your life? This week on Harmonious at Lunch, we tackled critical areas for growth and well-being. Join me for a quick-fire recap of the week's most valuable takeaways, infused with my personal reflections on these game-changing conversations.

We kicked off the week with Michael Neal of Build My Team, and honestly, his approach to hiring blew me away. It's not just about filling a role; it's about understanding inherent strengths. I've seen firsthand the "death by resume" scenario he described, and his automated, bias-reducing system feels like a much-needed evolution. The fact that his own business shrank in headcount but exploded in profit after implementing this? That's not just a statistic; it's a testament to the power of A-players. It really made me think about how many businesses are unknowingly held back by mediocre hiring.

Then, we dove into the often-stressful world of finance with Tom Dillon from Frak Finance. What struck me most was his emphasis on looking forward, not just backward at the books. His analogy of the CFO as the "windshield" perspective is spot on. It's easy to get bogged down in day-to-day accounting, but having that strategic financial blueprint, especially when considering growth or an exit, seems absolutely essential. I also appreciated his collaborative approach with sales and marketing – it's a reminder that finance isn't a silo; it's interconnected with every aspect of the business.

Mid-week, Eden Lovejoy offered a fascinating perspective on team leadership with her Virtual GM Matrix. The idea of empowering your existing team to function like a general manager, especially for businesses in that awkward "too big for just the owner, not quite ready for a full executive" phase, is brilliant. Her emphasis on clear mission, vision, values, and well-defined roles resonated deeply. It's a reminder that leadership isn't just a title; it's about creating a structure where everyone can step up and take ownership. I especially liked her point about working with the business, not just on it – that subtle shift in mindset feels incredibly powerful.

Finally, we rounded out the week with Steve McKinney and a surprisingly simple approach to fitness. Honestly, the idea of just two short workouts a week felt almost too good to be true, but his scientific explanation of muscle fatigue and recovery made perfect sense. As entrepreneurs, we often sacrifice our health for our businesses, thinking we need hours in the gym. Steve's message is a welcome reminder that effective fitness doesn't have to be a part-time job. And his tip about walking after dinner? I'm definitely trying that. It’s all about making sustainable choices for long-term well-being, which ultimately impacts our energy and focus as leaders.

Take action:

• Like this video and subscribe to the Harmonious at Lunch channel for more weekly insights to fuel your business and personal growth.
• Download our app now at https://humanop.com/ to gain instant clarity in your business operations.
• Visit https://humanop.com/ to explore more resources and past episodes that can help you navigate the complexities of business ownership.

This week's conversations offered valuable lessons on building a strong team, achieving financial clarity, empowering your employees, and prioritizing your health – all crucial elements for harmonious business success. Tune in to this recap for the highlights and consider revisiting the full episodes for a deeper dive into each topic!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Can your business genuinely reach millions of people online without spending a fortune on ads? Absolutely. Social media offers an unprecedented opportunity for free advertising if you know how to leverage it. This episode of Harmonious at Lunch features Matt Diamante, founder of HeyTony agency, who generates over 4 million organic views monthly on Instagram alone. Discover the mindset, strategies, and daily habits that transformed his business and how you can apply them to dramatically increase your own visibility and attract consistent leads using tools you already have.

Key takeaways:

• Learn why consistent daily action, such as posting at least one video every day, is the fundamental driver of significant organic growth on social media platforms.
• Understand the key metrics algorithms favor: aiming for high average watch time (strive for 50% or more of your video) combined with a strong engagement rate (target 10% or higher).
• Master the art of the "hook"—capturing attention within the crucial first 3-4 seconds using visual cues, intriguing statements, or compelling text overlays.
• Discover techniques to make potentially "dry" or technical business topics engaging, relatable, and even fun by injecting your authentic personality and simplifying complex ideas.
• Embrace authenticity: learn why showing up as your true self, flaws and all, builds stronger connections than attempting a polished corporate persona.
• Understand the argument for business owners personally handling their social media content creation to ensure unwavering commitment and genuine representation.
• See the transformative potential of organic social media in shifting a business from unpredictable referrals to a reliable, controllable source of leads and growth.

Take action:

• Like this video, Comment with your biggest social media challenge, and Subscribe to Harmonious at Lunch for more potent business strategies.
• Explore Matt's approach to online visibility by checking out his SEO resource (foundational for being found online): https://heytony.ca/understanding-seo-socials/
• Follow Matt Diamante and HeyTony across social platforms to see his strategies in action:
• Instagram: https://www.instagram.com/heytony.agency/
• TikTok: https://www.tiktok.com/@heytonyagency
• Facebook: https://www.facebook.com/heytonyagency
• LinkedIn: https://ca.linkedin.com/company/heytony
• Threads: https://www.threads.net/@heytony.agency
• Visit host Brandon Gano's website https://humanop.com/ to gain instant clarity and improve efficiency within your business operations.

In this episode, you'll also learn:

• Matt's detailed story of going from zero social media presence to viral success within a year through persistent daily posting.
• Concrete examples of high-performing hooks Matt has used that generated millions of views by creating stakes and curiosity.
• Why Matt prefers daily content creation over batching, finding it more efficient and effective for maintaining momentum.
• A comforting perspective: algorithms often suppress poorly performing videos, so the fear of posting something "bad" shouldn't stop you from starting.
• Insights into why different platforms (like LinkedIn vs. Instagram) might require tailored content approaches, even if the audience overlaps.
• The power of simplifying your message ("It is dumb not to dumb it down") to reach and resonate with a wider audience.

If you're tired of inconsistent leads or feeling overwhelmed by paid advertising costs, this conversation provides a practical roadmap to harness the immense power of free organic social media. Tune in to learn how consistent effort and smart strategy can fuel substantial business growth.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

Make your business checking account make money for you!

Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

In a digital landscape often saturated with superficial content, how can businesses forge genuine connections and establish true authority? Podcasting emerges as a powerful, often underestimated, medium. This episode of Harmonious at Lunch features Lee-Anne Scott, a seasoned expert in building business ecosystems and leveraging podcasts strategically. Discover why unscripted conversations can be more effective than polished presentations and learn how to transform a podcast from just another content channel into a core engine for business growth and relationship building.

Key takeaways:

• Understand why the conversational nature of podcasting fosters authentic connection and allows your expertise and passion to shine, resonating deeply with listeners.
• Learn the critical first step before launching: defining your specific "route to revenue" and what you want your brand to be known for.
• Discover how to strategically design your podcast, including selecting content pillars and choosing guests (like prospects or happy clients) that align directly with your business objectives.
• Grasp the different but complementary roles of solo episodes (essential for positioning your expertise) and interview-style episodes (highlighting guests and building relationships).
• Find out how to intentionally engineer the listener's journey by integrating clear calls to action (CTAs) that guide them toward your desired outcome.
• Set realistic expectations by understanding the typical podcasting timeline—why persistence past the common drop-off point (around episode 8) is crucial, with significant traction often building by episode 50-100.
• Explore methods for demonstrating ROI, including targeted promotion to your ideal client profile (ICP) and tracking listeners through the sales funnel.
• Learn how podcast content can be strategically used to proactively address and overcome common sales objections before they even arise in conversation.

Take action:

• Like this video, Comment with your thoughts on using podcasts for business, and Subscribe to Harmonious at Lunch for ongoing business strategies.
• Visit Lee-Anne Scott's website https://www.podcast-in-a-box.com to explore services designed to implement strategic podcasting for business growth.
• Download the free Podcast Growth Playbook, the same tool Lee-Anne uses with clients, to start mapping out your strategy: https://docs.google.com/document/d/1tiJa7vxTvRIx_msWG_5UDK7XL9AKSBM_GMWjH1Z2n60/edit?usp=sharing
• Connect with Lee-Anne Scott on LinkedIn where she actively shares content and engages in conversations: https://www.linkedin.com/in/lee-annescott/
• Visit host Brandon Gano's website https://humanop.com/ to find ways to achieve instant clarity and harmony in your business operations.

In this episode, you'll also learn:

• Why a significant portion (estimated 89%) of a potential customer's buying decision is often made before they initiate direct contact with you.
• Lee-Anne’s perspective from her long history in content marketing, stretching back to the days before easy website builders.
• Specific examples of different podcast guest types and the strategic reasons for featuring them.
• The surprising statistic about how few podcasts make it past the first eight episodes, highlighting the importance of commitment.
• How your sales team can effectively leverage specific podcast episodes as valuable follow-up tools to nurture leads and address concerns.
• Important considerations when selecting the right person within your company to host the podcast, focusing on credibility, engagement, and subject matter depth.

If you're considering starting a podcast or want to optimize an existing one to do more than just generate audio content, this conversation is essential. Tune in to understand how strategic podcasting can become a cornerstone for building authority, fostering relationships, and driving tangible business results.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

Make your business checking account make money for you!

Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Heard the term "servant leadership" thrown around but rarely seen it genuinely practiced? Many companies talk the talk, but few leaders truly embody the principles required to build a thriving, people-first culture. This episode of Harmonious at Lunch features John Makarewicz of Faris Capital Partners, a leader who has built successful companies by putting these ideas into action. Learn from his practical experiences moving beyond buzzwords to create teams that are engaged, productive, and aligned with a meaningful purpose.

Key takeaways:

• Understand why authentic servant leadership starts at the top, requiring leaders to consistently model the behaviors they expect from their team.
• Discover the advantage of checking your ego at the door to hire "multipliers"—talented individuals who excel beyond your own expertise in specific areas.
• Learn a practical method for defining your company culture through specific, observable actions and expectations, not just abstract values on a wall.
• Recognize the critical importance of connecting each team member's role to the larger company vision and purpose, fostering a sense of contribution.
• Hear why dedicating significant effort to the hiring process—identifying and attracting the right talent upfront—is a high-leverage leadership activity.
• Explore how focusing on the experience of your immediate stakeholders (like employees or direct customers) ultimately benefits investors and the bottom line (The "Costco Model").
• Gain actionable advice for employees currently navigating difficult or toxic leadership situations on how to provide feedback constructively.

Take action:

• Like this video, Comment with your experience on company culture, and Subscribe to Harmonious at Lunch for more real-world business discussions.
• Visit the Faris Capital Partners website at https://fariscapitalpartners.com to see how their people-focused approach drives success in real estate investment and explore potential opportunities.
• Connect with John Makarewicz on LinkedIn: https://www.linkedin.com/in/john-makarewicz-23589a37/
• Reach out directly via email: john at fariscapitalpartners.com
• Visit host Brandon Gano's website https://humanop.com/ for tools and methods to gain instant clarity in your business operations and team dynamics.

In this episode, you'll also learn:

• How firsthand experience with poor leadership can become a powerful catalyst for adopting a servant leadership approach.
• A tangible example of leading by example: demonstrating accountability by picking up trash on a property visit.
• Why younger generations, shaped by major societal disruptions like 9/11 and recessions, often seek purpose and meaning in their work.
• How employees transitioning from negative work environments may initially be wary of a positive culture, and the importance of consistency in building trust.
• The significance of leaders taking ownership of mistakes rather than resorting to blame.
• A helpful technique for preparing and delivering difficult feedback to a manager by scripting it first to remove excess emotion.
• How understanding underlying behavioral styles and needs can help navigate and improve challenging workplace relationships.

If you're a leader aiming to build more than just a profitable company—if you want to cultivate a resilient, motivated team and a genuinely positive culture—this conversation offers valuable, experience-based guidance. Tune in to learn how leading through service and action creates lasting success.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

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Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Does the thought of speaking in front of others—whether a large audience or a single prospect—fill you with dread? You're not alone. Many business leaders struggle to connect and convey their message effectively. This episode of Harmonious at Lunch features presentation coach David Doerrier, who shares practical strategies honed through decades in the military, broadcasting, and corporate training. Move beyond just delivering information and learn how to truly engage your audience, build confidence, and ensure your message leads to action.

Key takeaways:

Discover the number one mistake speakers make: failing to understand their audience's current level of knowledge (The Principle of Complexity).

Learn a simple technique using upfront questions to instantly gauge your audience, overcome initial nerves, and spark engagement.

Improve your one-on-one networking by focusing on asking thoughtful questions to build genuine rapport and make the other person feel heard.

Understand the crucial "What's In It For Me?" factor (The Principle of Ownership) and how to frame your message so listeners want to engage.

Learn why making your message Relevant and ensuring it has emotional Impact are vital for audience retention and making your points stick.

Master The Principle of Repetition by using summaries and other techniques to reinforce your key messages effectively.

Recognize the importance of having a system for following up on networking conversations to build lasting relationships.

Take action:

Like this video, Comment with your biggest communication challenge, and Subscribe to Harmonious at Lunch for more actionable business advice.

Visit David Doerrier's website https://presentyourwaytosuccess.com/ to learn more about his coaching and approach to effective communication.

Download David's free ebook for deeper strategies on presentation success: https://18ccf54b6b4.benchmarkpages.com/ebook1

Connect with David Doerrier on LinkedIn for daily communication tips and techniques: https://www.linkedin.com/in/daviddoerrier/

Visit host Brandon Gano's website https://humanop.com/ to achieve instant clarity in your business operations.

In this episode, you'll also learn:

An analogy comparing audience understanding to navigating different depths in a swimming pool.

How asking the audience questions serves the dual purpose of engaging them while calming your own initial speaking anxiety.

Insights from David's unique journey from a self-described shy kid to an expert communicator.

The difference in approaches for checking audience understanding during interactive training versus a formal presentation or lecture.

Practical ways to incorporate repetition naturally throughout your talk, not just in the conclusion.

Strategies for smoothly transitioning from active listening in a networking conversation to sharing your own value proposition.

If you want to transform your speaking opportunities—from formal presentations to casual networking chats—into meaningful connections that drive results, this episode is packed with valuable methods. Tune in to build your confidence and make every word count.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

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Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content

Many business owners focus solely on revenue-generating activities, pushing cybersecurity to the back burner. But in today's digital world, neglecting your online defenses can lead to catastrophic consequences far outweighing the cost of protection. Your data isn't just information; it's one of your most valuable assets. Are you truly safeguarding it, or is your business exposed to unseen threats that could lead to financial loss, lawsuits, and irreparable damage to your reputation?

Join host Brandon Gano as he welcomes Michele Novak, founder of CardinalsByte, a cybersecurity firm dedicated to helping professionals and small businesses navigate the complex landscape of digital security and compliance. Michele brings a wealth of experience in risk management and a practical approach to protecting sensitive data. In this episode, she explains why cybersecurity goes far beyond just preventing hacking or ransomware—it's about fundamentally understanding and protecting the data that fuels your business.

Discover the essential first steps Michele recommends, starting with identifying what data you hold and why it's critical to protect. Learn about foundational security measures every business needs, such as robust antivirus software (not just the default!), multi-factor authentication (MFA), and the surprising importance of changing default passwords on equipment like modems and routers—simple steps that cost little but offer significant defense. Michele also addresses the common misconception that large third-party platforms like CRMs or payment processors automatically guarantee your security. Find out why you need to conduct vendor assessments and understand their security posture to know how your data is protected when using their services. Relying blindly on their terms and conditions isn't enough; ignorance can be incredibly expensive if a breach occurs.

With the rise of remote work, are your employees unintentionally creating security gaps? Michele discusses the specific risks associated with work-from-home setups and strongly advises the use of VPNs rather than direct server access to maintain security boundaries. Employee education emerges as a critical theme. Phishing emails and texts remain the number one way attackers infiltrate systems, often loading malware that sits undetected for months. Learn why regular training on identifying these threats is non-negotiable. Michele also touches on more advanced steps like vulnerability testing to pinpoint weaknesses in your systems and how real-world attacks, such as sophisticated "man-in-the-middle" scams intercepting invoices, highlight the need for vigilance and potentially monitoring systems.

Protecting your business requires proactive steps and continuous learning. Michele Novak is committed to empowering business owners with the knowledge they need. Visit her website at https://www.cardinalsbytes.com/contact-us to explore resources and learn how CardinalsByte can assist with compliance and securing your digital assets – a crucial step for any business handling sensitive client information, offering a path to instant clarity on your security standing. Connect with Michele and CardinalsByte for ongoing information on cybersecurity trends and best practices via their social channels: Facebook: https://www.facebook.com/profile.php?id=61571054412796 X (Twitter): https://x.com/CardinalsByte/ LinkedIn: https://www.linkedin.com/company/cardinalsbyte/?viewAsMember=true

Ready to gain clarity in your broader business operations? Visit the HumanOp website at https://humanop.com/ to learn how harmonious systems can drive growth and success.

If this discussion provided value, please Like this video, Comment with your biggest takeaway or question, and Subscribe to Harmonious at Lunch for more conversations that help your business thrive. Don't wait for a breach to take cybersecurity seriously.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

Follow Us for daily business advice https://www.youtube.com/@HarmoniousBusiness

Thank you to our Sponsors!

Make your business checking account make money for you!

Are you ready to transform your business banking? Meet Meow, the future of business finances. With Meow, you get high-yield business checking accounts with up to 5.02% APY, no hidden fees, and the flexibility of one-day withdrawals. Invest your idle cash in U.S. Treasury Bills seamlessly and watch your funds grow. Supported by top investors, Meow is the smart choice for modern businesses.

Visit (meow.com)/(https://app.meow.co/signup?referral=BrandonGano) and sign up here today to maximize your business's financial potential with Meow!

Take your podcasting journey to the next level!

Are you a podcaster looking for your next great guest, or a guest searching for the perfect podcast to share your story? Podmatch is your solution! This innovative platform intelligently matches podcast hosts and guests, making it easier than ever to find the ideal collaboration. Streamline your booking process and grow your audience with Podmatch. Join now and elevate your podcasting game!

Ready to find your perfect match? Visit https://www.joinpodmatch.com/harmonious today!

Support this podcast at — https://redcircle.com/harmonious-at-lunch/exclusive-content