Advertisers know Reddit is huge, and its users are passionate. But, they don’t always know what to make of the site known for reaching hyper-engaged fans - and some of the frontier corners of the web. Reddit’s Vice President of Global Advertising, Harold Klaje is looking to educate CMOs on just who this unique audience is, and how to channel Reddit’s distinctive energy for their campaigns.

Guest: Harold Klaje

Host: Mike Shields

Producer: Kenya Hayes