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The search landscape is evolving yet again, with Google launching AI Mode – a direct response to emerging AI search tools like Perplexity that threatens to reshape SEO fundamentals for forward-thinking marketers.

While still in testing and limited to US users of Google's paid AI plan, AI Mode signals Google's recognition that traditional search is under threat – offering unprecedented opportunities for businesses that adapt quickly.

In this episode, I reveal:

• The mechanics behind Google's AI Mode and how it uses "query fan-out" techniques to generate responses by breaking down your original search into multiple background queries
• Why AI Mode's sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sites
• Strategies to increase your chances of being recommended in AI search results, including the critical two-pronged approach combining traditional SEO with strategic third-party placements
• How our client Zugu Case secured recommendations in Google AI Mode through features in publications like ZDNet and Wired
• Why Google's careful positioning of websites as "corroborating results" rather than "sources" reveals their concerns about publisher traffic cannibalisation

As I explain in the episode:

"Google clearly perceives a threat from the likes of Perplexity to be rolling out yet another type of AI-driven search engine. I think if they weren't already seeing a significant traffic drop as a result of people moving over to these AI tools, they wouldn't even be testing this type of thing."

If you're ready to implement Generative Engine Optimisation strategies while your competitors remain unaware of these fundamental changes, this episode provides your complete action plan for adapting to this latest evolution in search.

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https://exposureninja.com/podcast/350/

Watch this on YouTube instead:

https://exposure.ninja/ai-mode

Listen to these episodes next:

How To Rank in ChatGPT

https://exposureninja.com/podcast/348/

How SEO Works in 2025

https://exposureninja.com/podcast/346/

How to Get To the Top of Google in 2025

https://exposureninja.com/podcast/345/