Without warning, Hilton increased its top standard room rate for many hotels, which follows a big increase in December last year. Most increased around 5K points, but some much more, especially at the high end.

(00:27) - Hilton increased top standard room rate for many hotels, which follows a big increase in December last year

(05:23) - A few examples for high end properties impacted

(06:30) - How serious of a devaluation is this?

(13:56) - Have we lost faith with Hilton?

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Music Credit – Beach Walk by Unicorn Heads