In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the intricacies of the marketing funnel and the importance of brand trust, alignment, visibility, and readability in growing a thriving business. She emphasizes the significance of reaching the third generation of clients and discusses the key steps of awareness, interest, and consideration in the marketing funnel. Amanda shares practical tips for enhancing brand awareness beyond social media, highlights the role of unique content in cultivating client interest, and underscores the need for streamlined contact methods to facilitate effective conversion.

“One of the most important things that I can tell you … is you need to make contacting you as easy as possible. If it is difficult to contact you, they're done. They are not going to [reach out to] you.” — Amanda Rae

What You’ll Learn

01:52 Building Brand Trust and Alignment

05:29 Understanding the Marketing Funnel

08:17 Expanding Your Reach with Brand Awareness

13:27 Cultivating Interest Beyond First Impressions

18:35 Enhancing Consideration for Effective Conversion

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, discusses the common distractions that solopreneurs face in their businesses, such as social media, being a 'yes' person, lack of policies and boundaries, getting too engrossed in details, and procrastination. She emphasizes the importance of mindset, time blocking, documentation, knowing your vision and goals, and overcoming procrastination to reduce distractions and improve business efficiency. By focusing on these aspects, entrepreneurs can streamline their workflow, make informed decisions, and achieve greater success in their business endeavors.

What You’ll Learn

01:03 Navigating Social Media Distractions

03:19 The Pitfalls of Being a 'Yes Person' in Business

07:10 The Importance of Knowing Your Policies and Limits

09:55 Balancing Passion and Productivity

13:59 Tackling Procrastination to Reduce Stress and Distractions

15:52 Essential Strategies to Overcome Your Distractions

In this episode of the HatsOff Podcast, Amanda Rae, CEO of 17hats, delves into the significance of perception in business, emphasizing the key aspects of perceived value, availability, personality, and values. Amanda explores the vital connection between aligning client perceptions and business delivery to foster trust and enhance conversions. She provides insightful tips on how businesses can effectively manage these aspects to create a strong and authentic brand presence in the market.

What You’ll Learn

01:13 Perceived Value: Shaping Business Impressions

09:55 Cultivating Perceived Availability

15:11 Business Personality: Crafting a Consistent Brand Image

17:43 Brand Values: Aligning Perception with Purpose

Welcome to another engaging episode of the HatsOff Podcast by 17hats. In this episode, host Amanda Rae delves into the captivating world of vision and its profound impact on the journey of small business owners. In this thought-provoking discussion, Amanda explores the significance of having a clear vision, the benefits of planning and strategizing, and the role vision plays in sustaining motivation and preventing burnout. Get ready to embark on a transformative exploration into the power of vision in shaping the success and fulfillment of entrepreneurs like you.

“Only if you wake up each morning, recognize where you want to be and take on the discipline, the hardships, excitement, and work of the journey, that’s the only way to make dreams a reality.” — Amanda Rae

What You’ll Learn

00:15 Cultivating Clarity Through Vision

04:00 Establishing Personal Vision Clarity

07:17 Crafting Business Vision: Dreams to Reality

09:23 Crafting Client-Centric Vision

13:05 Your Vision as a Guiding Light

In this episode, host Amanda Rae interviews Joey Thomas, a successful business coach. They discuss the importance of brand positioning, knowing the ideal client, and creating a valuable client experience. They deep dive into the concept of Perceived Value and the four pillars to increase it: brand identity, client experience, pricing model, and product quality. Joey shares experience-driven insights and tips for small businesses to thrive in the market.

What You’ll Learn

00:46 Understanding Perceived Value and Business Branding

10:57 Redefining Business Value: Beyond Monetary Transactions

14:27 Decoding the Language of Value

19:57 The Four Pillars of Perceived Value

27:11 Establishing Trust through Value Alignment

In this episode of the HatsOff podcast, Amanda Rae discusses why running sales in your business may not be beneficial. She explains the psychology behind price-conscious consumers and the importance of building trust with potential clients. Amanda also emphasizes the value of cultivating the right clientele and provides insights into offering discounts and referral programs. Tune in to learn why pricing and selling strategies can impact your business's long-term success.

What You'll Learn

00:32 Attracting the Right Clients for Long-Term Success

04:21 Building Trust as a Business Strategy

06:03 Avoiding the Pitfalls of Discount Conditioning

11:18 Pricing and Undermining Your Business

In this episode of the HatsOff podcast, Amanda Rae hosts Mariette Martinez, a long time 17hats user and a business and finance educator. They delve into the importance of maintaining financial transparency in one's business, with a focus on understanding your financial inflow and outflow. Mariette offers insight into how to manage and organize your finances, as well as differentiating between bookkeepers and accountants. Mariette also emphasizes how different business structures have different tax obligations and advises business owners to exercise patience with their journey towards their goal.

What You’ll Learn

01:00 Mastering Financial Fitness

07:27 Overcoming Tax Season Anxiety

15:28 Understanding Different Transaction Categories

22:03 Transitioning from Paper to Digital Receipts

26:48 Understanding Different Tax Obligations

32:24 Bookkeeper vs. Accountant in Your Business

In this insightful episode, host Amanda Rae delves into the critical aspects of guiding potential clients through the decision-making process. From unraveling the startling statistic that 40-60% of purchasing processes end in no decision to exploring the power of trust and transparency, she explores strategies to stand out in a saturated market. By providing glimpses behind the curtain, answering key questions, and crafting authentic experiences, you could lower this unacceptable statistic. Join Amanda Rae as she informs you on how to transform frustration into action and elevate your business through service, trust, and genuine connection.

What You'll Learn

00:19 The Startling Truth About the Purchasing Process

05:21 Standing Out in the Sea of Choices: Capturing the Overwhelmed Buyer

10:08 Unveiling Your Essence

14:04 Turning Frustration into Action

In this episode, Amanda Rae and Meredith Ryncarz discuss the importance of understanding and optimizing business processes and workflows. With a keen focus on client-centricity, they stress the importance of timing, clarity, and simplicity in communication and follow-up strategies. Through candid discussions and practical advice, they demystify the process of refining workflows, ensuring that businesses prioritize efficiency, client satisfaction, and long-term growth. With a blend of personal anecdotes and professional insights, this podcast offers a valuable roadmap for entrepreneurs navigating the complexities of workflow optimization.

What You'll Learn

02:34 Unpacking Process and Workflow

05:42 The Relationship Between Process and Workflow

09:37 Taking Responsibility: Evaluating Processes Amid Client Challenges

16:40 Streamlining Your Workflow: Simplifying the Process

21:04 Crafting Workflow: From Sticky Notes to Software Integration

In this episode of the HatsOff podcast, Amanda Rae, the host and CEO of 17hats, delves into the essential topic of finding leads for your business. She emphasizes the significance of raising awareness about your business and highlights the fact that no one will hire you if they don't know you exist. Amanda provides valuable insights and strategies on identifying your ideal client profile, the importance of getting out and interacting with people, building relationships and partnerships, the power of trust and engagement, and ultimately taking action to expand your network and reach potential clients.

“Trust is huge. You cannot underestimate trust. And trust, when it comes to the buying experience, is a bigger player than price.” — Amanda Rae

“You show up in an authentic way, and that is a huge path … to business growth, but also professional growth, [and] personal growth as well.” — Amanda Rae

What You'll Learn

01:39 Mapping Your Ideal Client Profile

04:55 Building Strategic Partnerships

09:10 Engagement and Follow-Up Strategies

11:28 Leveraging the Chain of Command in Industry Relationships

15:19 Building Trust and Genuine Connections