Driving with Dunne

Hau Thai-Tang: The Inside Story of Ford's Gigantic Bet on Mustang Mach-E.


Listen Later

In February 2022, Consumer Reports named the Mustang Mach-E the best electric car on the market, knocking Tesla from the number one position for the first time. The sporty SUV seems to be everything customers want in a Mustang: good-looking, modern - and very fast. People in America bought almost 30,000 of them in the first year, blowing past even the most optimistic projections by the team at Ford. But what most people are not aware of is that the Mach-E product development program was actually a high stakes gamble. Ford was betting the legendary Mustang name on a totally new vehicle that would be a 4-door SUV instead of a 2-door coupe, where passengers would sit up high, not in bucket seats. And, imagine this, a Mustang that was ultra quiet on acceleration. Our special guest today is Hau Thai-Tang, Executive Vice President of Industrial Platform at Ford Motor Company. In our conversation, Hau gives us an insider's view of how the Mustang Mach E grew from concept to production in less than three years. As you might imagine, there were more than a few dramatic twists and turns along the way. Also, I am sure that you will be surprised and amazed by Hau's own personal story, from escaping war-torn Vietnam in 1975 to becoming one of the auto industry's most accomplished executives.

#DrivingWithDunne / #ZozoGo
https://twitter.com/Dunne_ZoZoGo
https://www.instagram.com/zo.zo.go/?hl=en
https://www.linkedin.com/in/michael-dunne-a696901a/
...more
View all episodesView all episodes
Download on the App Store

Driving with DunneBy Dunne Insights LLC

  • 5
  • 5
  • 5
  • 5
  • 5

5

111 ratings


More shows like Driving with Dunne

View all
Odd Lots by Bloomberg

Odd Lots

1,891 Listeners

Autoline After Hours by Autoline

Autoline After Hours

175 Listeners

Sinica Podcast by Kaiser Kuo

Sinica Podcast

613 Listeners

Columbia Energy Exchange by Columbia University

Columbia Energy Exchange

398 Listeners

ChinaPower by CSIS | Center for Strategic and International Studies

ChinaPower

208 Listeners

Automotive News Daily Drive by Automotive News

Automotive News Daily Drive

105 Listeners

ChinaTalk by Jordan Schneider

ChinaTalk

287 Listeners

Redefining Energy by Laurent Segalen and Gerard Reid

Redefining Energy

133 Listeners

ManifoldOne by Steve Hsu

ManifoldOne

92 Listeners

Cleaning Up: Leadership in an Age of Climate Change by Michael Liebreich, Bryony Worthington

Cleaning Up: Leadership in an Age of Climate Change

79 Listeners

Hard Fork by The New York Times

Hard Fork

5,469 Listeners

Catalyst with Shayle Kann by Latitude Media

Catalyst with Shayle Kann

270 Listeners

In Good Company with Nicolai Tangen by Norges Bank Investment Management

In Good Company with Nicolai Tangen

172 Listeners

Zero: The Climate Race by Bloomberg

Zero: The Climate Race

227 Listeners

Big Take Asia by Bloomberg

Big Take Asia

23 Listeners