Joe De Sena – the founder and CEO of the Spartan endurance sports brand – has long said his vision is “to get 100 million people healthy and off the couch,” and now he’s adding a million to that goal with his pledge of a free Spartan race to all firefighters. That’s right, De Sena made the big announcement during this week's show. De Sena’s a realist, though. He knows not everyone is ready for the world of endurance sports, so he shares some words of wisdom to meet firefighters where they’re at, namely, “It doesn’t have to be everything, but it has to be something; do something every single day.”

Plus, we dig into all this:

• Three things he learned in his youth from a local organized crime family

Register for a free Spartan race here – and let Zam know if you want a race partner.

This episode of the Better Every Shift Podcast is sponsored by TheFireStore. Learn more about getting the gear you need at prices you can afford by visiting TheFireStore.