If you've spent any time on the Circle this summer, you've probably seen Justin Vining painting the Soldiers & Sailors Monument or the surrounding buildings or even the downtown streets and people.

It's part of an effort the attorney-turned-artist is making to raise his profile as he prepares to move out of the popular Harrison Center for the Arts and into his own studio and gallery space in a building he and his brother, an attorney, have purchased. The marketing tactic has worked. People stop, take Vining's card, shoot photos they post on social media and even buy paintings on the spot.

Vining then adds data about the painting or the sale to what he calls the "hot sheet," a record of his paintings, their sizes, prices and how long they take to sell—even details about who's buying them. It's part of his data-driven effort to boost his art business.

Vining talks to podcast host Mason King about his process—both in creating art and running his business.

For more, read Sam Stall's profile of Vining for IBJ.