What happens when a guy with a physics degree, a Vespa scooter, and a philanthropic mission starts cold calling property owners?

Joe Huber, founder of Huber Equity Group, joins us to share how he built a 2,000+ unit multifamily portfolio almost entirely off-market — and why he gives away 20% of profits to fight childhood trauma and water insecurity.

We talk:

• How 150,000 cold calls a year fuels his deal flow
• Why "digging for basis" is his favorite investing philosophy
• The power of walking away from the right deal
• What it's like to raise $5M for a deal — during COVID
• Why his company fights for profits just to give them away

This one’s about more than real estate. It’s about building wealth on purpose.

🔗 Learn more: HuberEquity.com

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• 📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

• 📌 Learn more about Joe: https://huberequitygroup.com/
• My Village Ministries: https://myvillageministries.com/
• Design Outreach: Elevating Global Poverty https://doutreach.org/
• 📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠subscribe.wgbarron.com⁠
• 💰Hearthstone Capital Fund: Investing in CRE With Purpose: https://hearthstonecre.com/
• 🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
• 🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠tizbee.com⁠

00:00:00 - Cold Open00:01:03 - Welcome00:02:40 - Welcome Joe Huber00:04:28 - How I Met Joe00:05:25 - Going from 1 to 2,000 Units00:11:36 - AD - CRE Investor Coach, Site To Do Business stdb.com00:12:50 - Digging For Basis00:15:54 - Losses Hurt More Than Gains Help00:18:52 - How did you know about house flipping?00:21:47 - The Off-Market Strategy00:23:11 - I Got Instant Feedback On Pricing00:24:32 - Vespa Scooter Accidents00:27:54 - One of the Best Deal We Didn’t Do00:30:41 - Bo Breaks It Down For Timmy00:32:00 - We’re Making Sausage00:33:06 - Execution With A Scalpel00:34:39 - Joe’s Secret To Cold Calling00:37:37 - Bo’s Best Cold Open Ever00:40:26 - AD - Site To Do Business (https://STDB.com)00:41:05 - S.o H.appy I.t’s T.hursDay00:43:10 - Transparency When Cold Calling00:43:56 - Why Give 20% Of Your Profits?00:46:22 - We Want To Give Even More!00:48:13 - The Causes We Support: 1. My Village00:52:46 - 2. Design Outreach00:59:04 - Fixing The Malfunctions Of The Wells01:00:17 - Huber Equity Has Inspired Hearthstone To Give01:03:11 - We Want To Make More Of An Impact With The Families In Our Units01:05:45 - Future Goals01:09:01 - CRE Is Not All Evil Like In The Movies01:12:27 - Pop Quiz01:17:42 - Outro01:18:40 - Shoutouts