“Federico has made it alone, imagining much and working more, arriving from Ravenna, where he was born, to become part of King Charles III’s task force.… Those who want to break the mold have to take risks, swim against the tide, walk untrodden paths.”—Giorgio Armani, from the foreword to The Geek of Chic.  At the start of the 21st century, shopping online was still a futuristic fantasy. There was no Facebook, there were no iPhones. And yet, in the spring of 2000, Federico Marchetti invented one of the world’s first platforms for online sales—and started a company that would revolutionize the luxury fashion sector. In THE GEEK OF CHIC: An American Dream, Italian Style (Post Hill Press; September 9, 2025; ISBN: 9798895650608; $18.99; 288 pages; Original Trade Paperback), international fashion business and tech icon Federico Marchetti, (with a foreword by Giorgio Armani), shares his engaging, honest and passionate memoir that reveals how he morphed from a geeky kid in the sleepy seaside town of Ravenna, Italy to a pioneer in online retail, offering practical advice for entrepreneurs and inspiration for visionaries and big dreamers.  The Geek of Chic explains the present and future of Marchetti’s life, including working on His Majesty King Charles III’s service as Chair of The Sustainable Markets Initiative’s Fashion Task Force, which includes brands such as Chloé, Armani, Burberry, Cucinelli, Stella McCartney, and Prada. In a sector known for individualism, Marchetti is uniting global luxury groups around a common goal of shifting towards a circular industry that is climate-conscious and nature-positive. The King of England now considers Marchetti his consigliere on matters of regenerative fashion and digital innovation, collaborating on several initiatives and projects.   Unfolding against a backdrop of famed vistas—Milan, Lake Como, Venice, England’s Royal Palace, New York City, Shanghai, Tokyo, and Dubai—and featuring encounters with notables from Bill Gates and Jeff Bezos to Giorgio Armani and Anna Wintour, The Geek of Chic’s message is relevant to a new generation of entrepreneurs who wish to combine innovation, business acumen, and AI with humanism, creativity and empathy: how to achieve the American dream in an Italian way.  For more information about Marchetti, please visit www.federicomarchetti.com.

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