E852: He built an AI SEO startup, and then shut it down after realizing the brutal truth about what actually builds visibility in LLMs.

We break down that realization, why "Generative Engine Optimization" doesn't exist as a separate strategy, AND how one local business used traditional brand-building principles to hit $3.4 million in monthly sales.

This episode connects two stories: one about shutting down a company built on hype, and another about a business scaling through fundamentals. If you care about SEO, brand strategy, or digital marketing heading into 2026, this is a must-listen.

What you'll learn: - The realization that made one founder close his AI SEO startup. - Why "Generative Engine Optimization" is just good SEO repackaged. - What actually drives AI and search visibility today. - How a plumbing company reached $3.4M in a single month by focusing on local SEO and brand awareness. - The method behind dominating specific neighborhoods and zip codes. - Why branded searches are the most powerful (and overlooked) SEO signal. - The review strategy that fuels Google visibility and conversions. - How real photos, videos, and customer stories outperform stock visuals. - Why the strongest brands feel human, relatable, and consistent.

⭐️ The LinkedIn post - https://www.linkedin.com/posts/benjaminhouy_im-shutting-down-lorelight-here-is-why-activity-7386312534091341824-4l-t/ ⭐️ Aizik Zimerman - https://x.com/AizikZimerman ⭐️ Glen Allsopp's share - https://x.com/ViperChill/status/1983533551212519435

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Episode Overview 00:58 SEO Realization That Closed a Business 04:24 Aizik Zimerman's Record-Breaking Sales Month 05:04 Effective Local Marketing Strategies 07:17 Google Reviews 09:51 Rebranding for Success 12:19 Wrapping up This Episode of the Best Digital Marketing Podcast of All Time

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #localseo #searchengineoptimization #digitalmarketing