Alex Cooper is the founder of AdCrate, a creative agency for e-commerce brands and digital products or services spending $50K+/mo on paid social.

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Alex Cooper

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YouTube

Twitter/X

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Nathan May

⁠LinkedIn⁠⁠

⁠⁠Twitter⁠/X

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Timestamps

00:00:00 Introducing Alex Cooper

00:01:02 From college dropout to $385k/month

00:08:30 How to keep pushing when nothing is working

00:10:03 Getting your first client

00:14:37 The power of niching down

00:19:29 Don’t do outbound, make content

00:28:19 The importance of acting fast

00:32:51 Why care about copywriting in 2026

00:37:10 Getting shoutouts from Sam Parr and Joe Rogan

00:39:20 Why do ugly ads work?

00:44:54 Three rules for copywriting and creative

00:54:32 Case studies: Why this ad worked

01:06:28 Building the best ad creative AI model

01:10:23 A stoic mentality in business

01:18:16 Getting kidnapped in Thailand

01:21:36 Being a better person