In this episode, Paul breaks down the beta on Google Search Labs: Generative Search Experience with real-world examples of how vacation rental brands are impacted.

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Supercharging Search with generative AI

🔗 Connect With BuildUp Bookings

• Website
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• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad hit Part III of the Google Analytics 4 mini-series with a "grab bag" of Google Analytics settings to explore and flip on. They also touch on the record Meta fine, why Google kills so many projects and the perilous status of Conrad's beloved Celtics in the ECF. 

Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Meta ordered to suspend Facebook EU data flows as it’s hit with record €1.2BN privacy fine under GDPR
• New button in the Explore Funnel reports in GA4
• 7 GA4 Features That Will (Hopefully) Make You Hate It Less
• Killed By Google

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad give a fresh look at Bard vs ChatGPT, share updates on the possible loss of organic traffic with the new "generated summaries" Google is planning to roll out AND also share a smattering of biases that impact your ability to get more bookings. Enjoy!

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Supercharging Search with generative AI - Google
• Search ads today and in the future - Google
• What’s ahead for Bard: More global, more visual, more integrated

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad dive into part 2 of the Google Analytics 4 mini-series and dive into specific events, tracking and methods on how to best prepare your vacation rental website for tracking useful events and data. Conrad works hard to share with Paul the benefits and upside of the new Google Analytics platform, and shares a review story at the end.

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Google Analytics 4 Enhanced Measurement
• Google Analytics 4 Ecommerce Tracking

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...).

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• After Sonder, Vacasa Receives Notice of Delisting from Nasdaq
• U.S. Market Review: Sluggish Supply and Roaring Demand Maintain March RevPAR 

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad dive into the upcoming Google Analytics 4 "switchover" and cover the settings you want turned on and what's OK to leave OFF as you work on getting ready for a Google Analytics 4 world (weather you like it or not...).

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Intro to Google Analytics
• Google removes several search ranking algorithm updates from its ranking systems page
• Tag Assistant
• Migration guide from Google
• Default Google Analytics 4 events

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad record their first ever live show for the Rent Responsibly Summit. 

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• RR Summit

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. 

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• The Bear Cave Substack Airbnb
• Airbnb To Verify All Listings (2019)
• Airdna Source Of Data For 1% PMs Revenue

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad dive into "automated" SEO reports that agencies send you - do they even matter at all? They discuss how and why these reports work and what value you can get from them. 

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• First click, linear, time decay, and position-based attribution models are going away
• Google Ads Tests AI To Help You Create Ads
• RR Summit: People, Places, Planet

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

In this episode, Paul and Conrad break down one of Google's best FREE tools to help you grow your organic search traffic: Google Search Console. 

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• ChatGPT Plugins
• Google Bard
• Skift on Google

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.