⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• The metaverse is failing...
• Google Ads display updates

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell
• Clearscope 
• Ahrefs
• Semrush

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

⭐️ Links & Show Notes

• Paul Manzey 
• Conrad O'Connell

🔗 Connect With BuildUp Bookings

• Website
• Facebook Page
• Instagram
• Twitter

🚀 About BuildUp Bookings

BuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.

We explore the basics of paid search: terms, budgets, tracking and results from running ads. 

• Guide to vacation rental paid search ads
• BuildUp Bookings
• View this in video format

In this episode, we dive into how long it takes (days/months) to see results + page 1 rankings with organic search traffic for a brand-new vacation rental website.

• Full video with slides - YouTube 
• BuildUp Bookings
• Vacation Rental SEO Guide

There's a single metric: branded search volume, that shows the strength of your micro-brand in the vacation rental world.

Resources

• BuildUp Bookings
• Google Trends 

In this episode, we cover the top tools we use at BuildUp Bookings for paid search, SEO, content, social media management & more.

Tools:

• Google Search Console
• Google Analytics
• Optmyzr
• Ahrefs
• Semrush
• Copy.ai
• Clearscope
• Basecamp 
• Buzzstream 

In this episode, Conrad covers the most common questions that vacation rental management pros have when deciding between running Google Ads (mostly search) and Facebook/Instagram ads. 

Resources on BuildUp Bookings:

• PPC ads guide
• Facebook ads guide 

See how you can find hundreds of content ideas by focusing on the core audience you're targeting, your properties and more! Focus on long-tail search traffic and high-intent guest keywords to build website traffic and direct bookings. 

Resources

• BuildUp Bookings
• Generating content ideas
• Ahrefs Content Explorer 

Drive more bookings to your properties last-minute with these marketing tactics! Leverage rate, email, social, and ads to drive demand. 

Articles & links

• https://rentalsunited.com/blog/last-minute-booking-channels/
• https://seetransparent.com/blog/2021/02/08/the-future-of-travel-2021-reports-hometogo/
• https://www.buildupbookings.com/