In this episode, we dive into how long it takes (days/months) to see results + page 1 rankings with organic search traffic for a brand-new vacation rental website.

• Full video with slides - YouTube 
• BuildUp Bookings
• Vacation Rental SEO Guide

There's a single metric: branded search volume, that shows the strength of your micro-brand in the vacation rental world.

Resources

• BuildUp Bookings
• Google Trends 

In this episode, we cover the top tools we use at BuildUp Bookings for paid search, SEO, content, social media management & more.

Tools:

• Google Search Console
• Google Analytics
• Optmyzr
• Ahrefs
• Semrush
• Copy.ai
• Clearscope
• Basecamp 
• Buzzstream 

In this episode, Conrad covers the most common questions that vacation rental management pros have when deciding between running Google Ads (mostly search) and Facebook/Instagram ads. 

Resources on BuildUp Bookings:

• PPC ads guide
• Facebook ads guide 

See how you can find hundreds of content ideas by focusing on the core audience you're targeting, your properties and more! Focus on long-tail search traffic and high-intent guest keywords to build website traffic and direct bookings. 

Resources

• BuildUp Bookings
• Generating content ideas
• Ahrefs Content Explorer 

Drive more bookings to your properties last-minute with these marketing tactics! Leverage rate, email, social, and ads to drive demand. 

Articles & links

• https://rentalsunited.com/blog/last-minute-booking-channels/
• https://seetransparent.com/blog/2021/02/08/the-future-of-travel-2021-reports-hometogo/
• https://www.buildupbookings.com/

In this episode, you will learn what valuable things you can implement right now that will benefit your vacation rental marketing forever. Using email marketing to build a solid database of potential and returning guests. 

In this episode, I will discuss how to find high-value direct booking sources. By implementing certain tools and tactics on your website and within your marketing strategy, you will be able to attract high-value bookings from multiple channels. 

Introducing the Heads In Beds Show, actionable vacation rental marketing advice. Sharing the best tips and strategies on how to grow your direct bookings.