In this episode, we talk about everything you need to create in order to have a solid proposal for your book, one that will make you stand out as an author in your field and get yourself even more visible.

What You Will Learn in This Episode:

• The two main reasons why you would want to write a book proposal
• What are the key elements of a good book proposal
• Why you should think about market niching strategy for your book
• Self-publishing vs. traditional publishing
• What the promotion plan for your future book should contain
• Competitive analysis of similar titles and finding out how your book will make a difference
• How the tables of contents and chapter summaries should look like

Once you have spent time crafting the outline of your book and writing a couple of chapters, your book is going to be so much easier to write. So consider planning out what goes into your book, because it means that when you finally write it, you’ll know exactly who you're writing it for, and you’ll know how you're going to sell it.

 

Podcasting is booming right now. So how do you get started in podcasting if you want to get your own show out there, to build loyalty and credibility? This is going to be a whistle stop tour through everything you need to think about. 

What You Will Learn In This Episode:

• How to figure out who your podcast is for and where to fit in the podcast marketplace
• Providing a good recording equipment and recording space
• Podcast branding tips - artwork, intro, outro and music
• Post-production tips - show editing and hosting platforms
• Choosing the podcast format - solo episodes vs. interviews
• Podcast distribution and the directories you should submit to
• What are show notes and why you should have a dedicated podcast website
• How to successfully launch your podcast

If you want to get my podcast checklist about how to launch with impact, check out the Resources section below. It is a step-by-step guide that helped me get my podcast to #3 in the UK charts and #9 globally for business, knocking off many of the top spots like Tony Robbins and Gary Vee.

Links and Resources:

• Podcast Checklist, https://annaparkernaples.co.uk/podcastchecklist 
• Zoom, https://zoom.us/ 
• Zencastr, https://zencastr.com/ 
• Audiojungle, https://audiojungle.net/ 
• Audacity, https://www.audacityteam.org/ 
• TwistedWave, https://twistedwave.com/ 
• Libsyn, https://libsyn.com/ 
• Anchor.fm, https://anchor.fm/ 

 

Podcasts are so popular right now, and in order to build your credibility and your authority, you want to get on as many shows as you can as a guest. However, there are ways that you can screw it up by not being prepared and not following a standard protocol. What I want to talk you through today is not how to just be a podcast guest, but how to be a great podcast guest. 

What You’ll Learn In This Episode:

• The crucial importance of doing proper research before reaching out to podcast hosts
• What the introductory email to the podcast host should look like
• What equipment do you need to invest in to be a great podcast guest
• Questions to ask your host before starting the interview
• Promoting the interview through your social media channels

Remember that the most successful interviews are the ones that feel like a real fly on the wall conversation. So you've made sure that all your pings and notifications are off, and then you're going to relax and have a great conversation, you're going to share your value, position yourself as an expert, and most importantly, giving that value to the audience.

Links and Resources:

• Podcast Checklist, www.anaparkernaples.co.uk/podcastchecklist 
• Zoom, https://zoom.us/ 
• Zencastr, https://zencastr.com/ 

If you're burning out working one to one with clients, then I cannot recommend highly enough creating online courses or group programmes that you facilitate online. It will give you more time, more freedom, allow you to reach more people, and enable you to make more money. So how do you get started creating an online course or a group program?

What You Will Learn In This Episode:

• How to discover what you can teach?
• Researching other courses and books that people are buying
• Always keep your ideal client in mind
• Creating a beta course as a first step to test the waters
• How to use feedback and build up to your signature program
• The potentials of private Facebook groups for group programmes

Moving from serving one-to-one into group programmes and online courses is a powerful move for your bank balance, your influence and the impact you can create. Once it’s done, an online course is going to go out into the world and bring you in money while you sleep.

Links and Resources:

• Udemy, https://www.udemy.com/
• U-2-me, https://u-2-me.com/
• LinkedIn Learning, https://www.linkedin.com/learning/

Becoming a speaker in your industry is a powerful way to get your message out to the right people, share your story, and draw in more connection from your audience, so that you can position your expertise and the service that you offer, and eventually sell it. In this episode, I talk about how you can get more speaking gigs.

What You’ll Learn In This Episode:

• The different value of local, national and international speaking events
• Positioning yourself as a speaker on your social media profiles
• How to tailor your speech title, topics and keywords to match different audiences
• What to research before reaching out to event organisers
• How to approach event organisers if you are only attending but wish to speak on that event
• Speaking for a fee vs. speaking for free

By getting more speaking gigs, you can raise your credibility and build rapport with the audience in the room in a way that you just can't do in the online space. So get out there, get seen and heard, get visible.

Branding and photography make a massive difference to how you are perceived by other people. Social media is a very visual thing, and we as human beings are massively drawn to faces, because that is how we build connection and rapport. And that's what you want to be putting out on your social media, if you wish your posts to be seen by the masses.

What You’ll Learn In This Episode:

• How social media algorithms are biased towards photos of people
• Overcoming the fear of being seen
• How to choose a photographer and how much it will cost you
• What kind of photos will work for your business
• How to choose the right props, colors and backgrounds
• Repurposing and reusing your photos
• How often you should refresh your photo stock 

Having great photography, accompanied by great branding, is such an important part of growing your business and growing your personal brand. So even if you're right at the start of your business, put as many pennies as you can towards getting some good photography.

Today we’re talking about why niching works. If you aren't niching down to a very small subgroup of people, you are potentially missing out on huge opportunities. As soon as you are able to decide and focus on serving one small niche, you are going to be able to stand out from the crowd in that one particular space.

What You’ll Learn In This Episode:

• What is niching and why it might be counterintuitive to do it
• Overcoming the resistance to find your particular niche
• How niching gets you referrals and recommendations
• How to avoid getting stuck in your niche
• Examples of successful niching

Once you've niched and established yourself, once you have shown everyone what you are known for, then you can pivot, expand, grow, go in other crazy directions and re-position yourself elsewhere. Because anything is possible when you get visible.

In this episode, we're talking about how to make the most of other people's Facebook groups to grow your own network. Groups are amazing for building goodwill, referrals, and recommendations, and they should be used strategically to build your business.

What You’ll Learn in This Episode:

• How to find Facebook groups that are relevant to your business and your ideal client
• How many groups you should initially join and how much time you should spend there
• How to start engaging with the group and position yourself as an authority
• Prioritizing the activity in a group rather than its size
• Why you need to engage personally in other people’s groups and not outsource posting
• Creating a bank of content you can post in multiple groups
• Keeping track of group rules and avoiding drama  

So go out, find those amazing Facebook groups and mind them, as they are such a valuable tool for growing your business and growing your own audience.

Facebook groups are the best way to build your authority in an online space. Even if you are not a fan of Facebook, what groups offer in terms of building authority, community, and leadership, is far greater than is currently available in LinkedIn groups. Here’s how Facebook groups can work for your business.

Facebook groups are the best way to build your authority in an online space. Even if you are not a fan of Facebook, what groups offer in terms of building authority, community, and leadership, is far greater than is currently available in LinkedIn groups. Here’s how Facebook groups can work for your business.

What You Will Learn In This Episode:

• How to approach Facebook groups as a free business funnel
• Starting with your ideal client avatar in mind
• Optimizing the group name and description to be easily searchable
• How to use group admission questions to get new members on your mailing list
• Welcoming new members and inspiring engagement
• The importance of your personal participation in the group
• Setting up well balanced group rules
• Should you allow your competitors in your group?

Facebook groups are hugely valuable for speakers, coaches and entrepreneurs to get more eyes on your work. People like to be seen, heard and remembered, and a Facebook group is a powerful space where you can facilitate that for your community, and establish yourself as a leader in your niche.