You'd think that IT and Marketing within a healthcare organization would work together. However, the reality is that very few marketing and IT organizations at hospitals and health systems collaborate together on projects. In this episode we dive into this divide, why it happens, and ways that marketing and IT could benefit from each other's expertise and skill sets.

Here's a look at the questions and topics we discuss:

* Does IT & Marketing Work Together?

* Why Does IT Need Marketing?

* Why Does Marketing Need IT?

* Ideas for Bridging the Gap Between IT and Marketing