“As a healthcare provider sometimes, we get a little intimidated that artificial intelligence will replace
doctors. It’s not going to replace them, it’s going to augment them, help them with a data-driven
model to get a more precisive and accurate treatment model.”

Who is she and what is she doing in the health tech field? [1:53]

She was born in India and attended medical school in Russia and later went back to India to practice as a
physician for a few years before heading to the US. Her passion in healthcare began when she was
young. Her experience with patients in all three countries was the fact that the patients always seemed
lost, confused, and the process is expensive. She wanted to use technology to simplify the system for
the patient to make them more informed and involved in their care.

How was the process of making Medipocket from a concept to an actual tangible company? [3:57]

Her ability to see the problem as a doctor was there, but it was hard to point a solution for a system that
has been sick for a long time. The Coronavirus was an evident picture of how sick the health care system
is, seeing even a powerful country like the US could not handle it. The common day to day interaction of
people with healthcare is primary care which is fragmented and expensive. That is what she wanted to
simplify- primary care. Bringing the solution to the market had its challenges like being a woman, an
immigrant, and not from an ivy league school. She, however, terms the journey as interesting and a
learning one.

How was the transition from being an employee to an entrepreneur? [7:58]

It was hard for her and her family as she transitioned from the predictable employment scene to the
unpredictable entrepreneurship scene. She learned to not convince people with words but rather by
putting energy into actions.

How did she go from conceptualizing to creating to pushing to the market and getting people
interested in the technology? [10:46]

The process of bringing the prescription article out to the market was difficult because they provide the
transparencies to compare the prescription drug prices across the pharmacies, which was not there
before. They also have a discount card for prescription drugs which is not covered by insurance. It
worked because it was a way to save people money.

How does Medipocket communicate with the pharmacies and then consumers? [14:14]

The platform is completely free for consumers but they do get referral fees while keeping the platform
100% transparent. She explains how they refer patients to pharmacies. Getting pharmacies on board
with the technology was not easy due to the non-transparent ways some of them priced their drugs but
they later did after seeing the benefits.

How did she put her team together? [17:23]

She put together a team from the medical sector, the technology sector, and the business sector. She
has a team of 25 diverse professionals and is still growing.

How is she facilitating the relationship with pharmacies while still presenting the value? [19:39]

She is an active speaker in healthcare conferences where she highlights the existing problems and the
need for the technology. She has set a platform where she interviews doctors from all specialities to talk
about the most current health topics like Coronavirus today as content for Medipocket users. The core
of Medipocket is to have informed and involved patients which is what they always strive for.

What tools is she leveraging to keep things running smoothly? [23:12]

Her team understands the concept of Medipocket and doesn’t need a lot of monitoring from her side.
Since remote working due to Coronavirus, they have learned to leverage the online tools to make sure
that things are running smoothly even in the middle of a crisis.

What are some business obstacles has she had to overcome in her entrepreneurship journey? [25:23]

She learned 6 months into entrepreneurship not to worry about tomorrow. She became courageous to
solve the problems since they are often thrown to her as the founder. As a female solo founder, it was
hard to be recognized but she didn’t give up. It later became easier when people started understanding
Medipocket’s concept.

What is that one factor that pushes her to take that leap? [28:34]

She believed that her program was going to bring the solution to people and that kept her mission
going.

Dr Priyanka answers the rapid-fire round of questions. [30:02]

Subscribe to the podcast:
Apple Podcasts
https://apple.co/2x0G3Um
Spotify
https://spoti.fi/3dVzK4X

Connect with me:
Facebook: https://www.facebook.com/RodneyHuJR
Instagram: https://www.instagram.com/_jrboii_
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LinkedIn: https://www.linkedin.com/in/rodney-hu-ab7a0a16a/


Connect with Priyanka Mathur:
Website: https://www.mymedipocket.com/
LinkedIn: https://www.linkedin.com/in/priyanka-mathur-md-3b28b2123/

“Smart founders look beyond getting funded, they look what other value all the stakeholders including
investors can add to their evolution.”- Maximilian Winter [2:51]

Who is Maximilian Winter and what is he doing in this space? [1:07]

Neue Fund is a small micro fund in venture capital that started a few years ago by Maximilian Winter. It
has about 20 something investments and doing another 10, they’re very focused on life sciences,
healthcare, and some other traditional investments. He came from Germany where he lived half of his
life and has been in the US for the last 15 years with a background in finance.

How did he end up in health tech investing? [1:57]

He thought it was the way he could make an impact and he had the experience and understood the
problems that needed unlocking. He plays the role of helping health tech companies- reaching out and
adding value.

Are there certain types of companies that he works with? [3:31]

Their thesis is constantly evolving and is more around human health which is broad and makes it
important to choose a project to work with. They work with humble people who are willing to learn and
are resourceful and responsive.

What stage are companies coming to them usually at? [5:01]

They target companies that have some type of validation whether in the product or the service like
intellectual property. All the requirements that make a company qualify for them to help. It doesn’t
have to be perfect just validation with the technology and how they take the risk by estimating.

How did he put together a valuable team? [7:55]

You should source for talent that is vast and experienced in multiple fields. His ideal person has to be
good in life sciences that validate technology and product, familiar with investment processes, and
someone good with social situations.

Does he go out to look for investment opportunities or do people come to him? [8:54]

They come to them and they also source them actively which is close to half and half. They source them
in accelerators networks which is wide and other ways that they use. Companies don’t necessarily have
to come through these groups although it is highly beneficial.

What are the common challenges that he sees in the healthcare tech industry? [13:32]

The healthcare system seems to be very traditional- it’s more reactive than proactive. The technology is
very disjointed, and there are many potentials to be unlocked there. There needs to be a paradigm shift
mindset for individuals to be in charge of their health which will save a lot of cost for the healthcare
system.

Who would be the ideal target audience for companies he wants to work with, in health
tech? [15:31]

He wants companies that concentrate on life sciences and ideally in software. He explains the technical
an aspect of the software and technology that he’d like to work with.

What advice would he give an entrepreneur looking to grow or get more investments? [17:53]

Surround yourself with smart people and be at a network that cares about education, personal
development, and entrepreneurship. Have a good business strategy and a model that works.

He answers the rapid-fire round of questions. [20:56]

Subscribe to the podcast:
Apple Podcasts
https://apple.co/2x0G3Um
Spotify
https://spoti.fi/3dVzK4X

Connect with me:
Facebook: https://www.facebook.com/RodneyHuJR
Instagram: https://www.instagram.com/_jrboii_
Twitter: https://twitter.com/RodneyHuJr
LinkedIn: https://www.linkedin.com/in/rodney-hu-ab7a0a16a/


Connect with Maximilian Winter:
Website: https://neuefund.com/
LinkedIn: https://www.linkedin.com/in/maximilianwinter/

“Health care really lags and there’s so much opportunity to bridge this gap between the old ways of
doing things and what patients expect.”- Dr. Lyndsey Harper [25:39]

Who is Dr. Lyndsey and how did she get to where she’s at now? [1:10]

She always thought she’d be a doctor which was planned out from high school through to the hospital.
But her husband’s entrepreneurial spirit got into her and she started to look around for problems and
solutions specifically to things she had a background in. She had lots of ideas but when in practice, she
noticed that her patients needed help with sexual health. But she wasn’t trained in women’s sexual
health just like most doctors. 38% of women have less sexual desire and 49% of women have some
sexual health problems.

There is a huge discrepancy from what doctors are trained to do, how to help their patients and the
number of women that need their help. That is where she figured out her opportunity, left her practice,
and started Rosy which made her very passionate about providing women with sexual health resources.

What does the app do? [3:38]

She wanted to offer a real resource to physicians and provide it in a mobile platform for patients since
it’s a very private thing. The content belongs to her but based on scientific studies and the latest
research presentations.

How did she put together the team that brought Rosy together? [6:43]

She worked on a lot of the health content herself but outsourced for the technology aspect of it until it
was a final product but now she has her Rosy internal team.

What strategy did she use to market her product to reach the target community? [9:04]
She wanted the app to be in front of women in a private manner like mobile. They were solving a
problem for two groups of people- the women and the physicians. They decided to get the word out to
these physicians by telling them they existed, then sent them patients’ cards in the mail so they could
refer their patients to Rosy if they had a sexual problem. It was very successful where they were able to
sign 2600 physicians in the first year of existence even though they don’t have any financial connections
to them, they do love the resource.

Did they do beta testing or put out the final product? [11:38]
The testing for them never ends and the feedback comes from everywhere. They had a beta version for
both the physicians and the patients.

How many people does she have in her team of Rosy? [12:36]

They are an all-women team of five, working remotely during the pandemic.

How does she handle wearing many hats in her small team and knowing when to delegate?
[13:42]

She feels that her team is getting much done and at a higher pace as compared to when she was starting
and alone. She has also learned the things that she’s good at and love doing and the things that she’s
bad at and should delegate. They have learned to work together as a team.

What sort of tools is she using to organize her business while they work from home? [16:48]

They’re using the same tools they were using before and only incorporated Zoom as the new tool. They
just have to be organized and intentional about team time and staying connected.

What is her entrepreneurial journey? [19:10]

She struggled to leave her practice because she loved her patients, partners, and practitioners. She
finally decided to leave when she realized that someone else might get to run her idea. She still practices
as a hospitalist with shifts but not as much as before.

What are the major obstacles she has faced in her journey? [21:33]

It feels overwhelming when you’re not meeting your own expectations and don’t know what to do. The
ground was shaky and she didn’t have enough confidence to want to run Rosy, but she has turned that
around now. How she lets her intuition guide her.

What advice would she have for people coming into this field? [24:52]

Learn to plug in and start to talk to people around you. There are many opportunities, so look for ways
to bridge the gap between the traditional methods in healthcare and what patients expect.

Dr. Lyndsey answers the rapid-fire round of questions. [28:00]

Subscribe to the podcast:
Apple Podcasts
https://apple.co/2x0G3Um
Spotify
https://spoti.fi/3dVzK4X

Connect with me:
Facebook: https://www.facebook.com/RodneyHuJR
Instagram: https://www.instagram.com/_jrboii_
Twitter: https://twitter.com/RodneyHuJr
LinkedIn: https://www.linkedin.com/in/rodney-hu-ab7a0a16a/



Relevant Links:
Rosy’s Website: https://meetrosy.com/
Instagram: https://www.instagram.com/meet_rosy/
LinkedIn: https://www.linkedin.com/company/meet_rosy/
Dr. Lyndsey’s Instagram: https://www.instagram.com/lyndseyharpermd/
LinkedIn: https://www.linkedin.com/in/lyndseyharpermd/

“If the finances aren’t in order, it’s really hard to feel good and be positive about the healthcare that’s
being provided.”- Kyle Spencer7:46

Who is Kyle Spencer and how did he end up in his area of expertise? [1:04]
He spent a lot of time in the healthcare technology and with healthcare professionals over the last
decade as either an advisor, a consultant, or a service provider in multiple practices. He is passionate
about healthcare technology and making sure health care professionals are taken care of because there
is a lot of pressure on them.

What is he doing at Dentist Advisors? [2:04]
It is a speciality financial services firm that caters and helps dentists make smart decisions with their
money. They are different from financial planners since they have created a proprietary system where
they can measure people’s financial indicators called the Elements system. They’re planning to launch
Elements platform/ financial indicator sometimes this year for any professional service provider. These
are indicators that tell people how to make smart decisions with their money. They provide research
and reports to their dentists’ clients so they know the best moves to make their money which is based
on a system that measures all of these areas of financial health.

Was there a problem he noticed in the industry that he was trying to solve? [4:09]
He started in the services industry and wanted to understand business more and so he got a degree in
management. After school, he did consult for many doctors where he learned a lot of practice
management and practice management systems. After getting his MBA, he partnered with someone
who had built a practice management system that was running his practice and other practices and they
enhanced it then marketed it to doctors.

Working with doctors helped him understand healthcare information technology, the problems, the
opportunities, and the possibilities. He realized that doctors have so much on their plates with the
technology they use. Non-medical doctors like dentists often run their own practices and it can be
overwhelming to run their finances as well even when they have a financial education. He exited
MediYeti and joined Dentists Advisors since he believed that practice was what doctors needed to
become their own CFO. The platform helps them understand and have the support for their finances as
they focus on being the best practitioners they can be.

How did he go about putting out the right team together while building the foundation?
[10:29]
Getting the right people and thoroughly understanding the job that needs to be done. Thoroughly
understanding what needs to be done in someone’s financial situation so that they embrace the habits
of holistic financial health which is what they’re doing at Elements. The app and technology are a
phenomenally well researched in-depth spreadsheet with a beautiful user interface that’ll cost millions
of dollars, after it's finished but its intuitive for the user.

How did they get their first group of beta testers? [13:15]
It helped that they were a working company that already had clients, an audience, and people that want
to learn what they had. They show what the elements are because they are educating people who want
to find the right solutions for their situation. He explains all the technical processes of the Element
program- what it is and will be provided for clients in the long run.

What companies trying to reach out to doctors and service providers should be focusing on?
[20:59]
They should make sure that what they offer is crystal clear and put a price on it.

What role does their podcast play in getting their message out and connecting with their
audience? [21:46]
It helps grow an audience and providing value. Their motive is to educate the audience by providing
valuable trusted information. They don’t bring on people who don’t understand healthcare enough to
be able to provide advice. They bring guests with knowledge and sometimes even highly knowledgeable
than them.

Are there any tools that he would recommend for getting the message out there? [24:35]
He recommends google docs, slides, or a piece of online paper and then paying a designer to make it
look good. As long as you know what you’re providing, you can spell it out and pay to have a digital
piece.

How would he recommend someone to understand their target audience? [25:47]
Become a product manager and explore with a member of your audience and ask questions for research
to understand what they need and the value you’re trying to offer. This is doable in the shortest amount
of time, especially during the lockdown.

What advice would he give anyone trying to do what he’s doing? [ [28:00]
He believes that you have to pave it and learn both professionally and personally. Surround yourself
with good people to help you get there and remember there’s always room for improvement.

How do you go about identifying an effective team? [29:57]
He prefers consulting over hiring people if it is not an actual job but rather a few hours a week. Only
bringing in permanent people into a company when a small-time project turns into an actual job. He
gives some strategies you can use in the interview process to get an excellent team member.

Kyle Spencer answers the rapid-fire round of questions. [33:04]

Subscribe to the podcast:
Apple Podcasts
https://apple.co/2x0G3Um
Spotify
https://spoti.fi/3dVzK4X

Connect with me:
Facebook: https://www.facebook.com/RodneyHuJR
Instagram: https://www.instagram.com/_jrboii_
Twitter: https://twitter.com/RodneyHuJr
LinkedIn: https://www.linkedin.com/in/rodney-hu-ab7a0a16a/


You can learn more about Kyle Spencer:
Website: https://dentistadvisors.com/financial-planning-services/elements/
LinkedIn: https://www.linkedin.com/in/spencerkyle/

“In entrepreneurship, there are usually two schools of thought either you solve a pain or you provide a
gain.” -Dr. Sayeed [9:28]

Who is Dr. Sayeed and how did he get into health tech? [1:20] 

He used to be a practicing doctor just like both his parents and liked the health system. He got an
internship in various countries and when it got to his residency he decided to specialize as a pediatrician
just like his father. He went to America but he couldn’t see any progress as he wanted to give value to
the community which he couldn’t see there.

He later got a scholarship for two master’s degrees in the UK after his failed ‘American dream’. Things
didn’t look up for him when he returned to Bangladesh even with all his education, he experienced the
same inefficiency in the healthcare system like everywhere he had gone. But he wanted to make a
sustainable income while still making an impact and that is when he came across the physician
entrepreneurship. He failed in his first six businesses but did not give up because he wanted to be an
entrepreneur.


Why should the healthcare industry have entrepreneurship? [7:05]

The health system must include technological innovation and integration that is lacking and the
coronavirus showed us that. He realized that the right person to change the system should be from
within like a doctor and that is what he wanted to do. The middle class was rising quickly in Bangladesh
and he saw this as an opportunity t combine health disruptive concepts using technology as a tool to
bridge the gap between patients and doctors.


What value does ViOS bring to the market? [9:28]

Doctors don’t know how to promote themselves and that is the pain of the medical field. But there are
people in need of a doctor’s skill and that is the patient. That is what ViOS do, connecting doctors with
their patients.


How was the journey of making the ViOS platform? [11:01]

He saw the problem and came up with a solution that could empathize with both the patients and the
stakeholders. It took him years of studying and being a doctor until he had an aha moment, and that’s
when he acted and created a platform.


How did he go about bringing ViOS to the market and creating awareness around it? [13:26]

He figured the most important thing was not the product but the whole process of team building to go
on the journey with him. He also got himself a mentor who advised him to get rid of his selfish mindset
and focus more on providing value.


How does he go about finding his team? [14:52]

He explains how he approached his tech co-founder and the rest of his team and how he met them. He
has led as a leader and created a family that is more than a business.


Did he and his co-founder have any business experience? [18:20]

His CTO is a serial entrepreneur who complimented the business well.


What sort of tools is he leveraging to put his business out there? [19:30]

He spent 7-8 months only on a branding strategy where he created a strong demand even before there
was a product. He wanted to provide value before starting a strategy and answer questions from day
one.


Who was his target audience? [21:28]
He created content that was easily digestible by people. He used online platforms to get out there by
creating content and getting to know his audience even before starting to sell to them.

What were his major obstacles in his journey and how did he overcome? [24:54]

He was business illiterate since he was never taught the value of money. He was also not very versant
with strategy building and he had to be patient with himself as he learned.

How does he know when to learn something and when to start implementing it? [26:54]

He uses the 80/20 rule which is basically using the 20% of your waking life trying to validate your idea,
and the remaining 80% executing. The best judge of your idea is the market, how much are they’re
willing to pay. Learning to stop overthinking.


What advice would he give anyone trying to do what he’s done? [28:51]

Invest in creating a proper growth mindset, get a mentor who can bring you up, be an industry expert,
and learn digital marketing. Form a mental perspective, learn why there’s the pain and think of the
solution.


Dr Sayeed answers the rapid-fire round of questions. [36:06]

Subscribe to the podcast:
Apple Podcasts
https://apple.co/2x0G3Um
Spotify
https://spoti.fi/3dVzK4X

Connect with me:
Facebook: https://www.facebook.com/RodneyHuJR
Instagram: https://www.instagram.com/_jrboii_
Twitter: https://twitter.com/RodneyHuJr
LinkedIn: https://www.linkedin.com/in/rodney-hu-ab7a0a16a/


You can learn more about Dr Ismail Sayeed:Website: https://www.viosapp.com/
Free eBook: https://www.viosapp.com/ebook
Free startup playbook: https://www.viosapp.com/freebook
Twitter: @DrIsmail_VIOS

“If you’re growing an early stage team that is mission-driven, you have to use people that believe in
what you’re doing and are doing it for the right reasons, and ultimately will get you to where you’re
going.” -Jaden Risner [20:02]

Who is Jaden Risner and how did he get into his area of expertise? [1:15]

He’s originally from California and was lucky to join the Naval. Both his parents had terminal illnesses
which led him to the healthcare sector. He saw a need for a better way to support families and so
founded Family Proud. He wanted to give a platform for family members to offer support remotely to
their sick loved ones especially when they cannot be there physically.

Is Family Proud just for military families only? [3:50]

They started with only the military side but realized that what they offered applies to any family in need.
They had started with the pediatric oncology space but have now diversified to any family in need due
to recent events and are offering it for free.

How did he transition from being a military employee to an entrepreneur? [5:03]

He used what he learned in the military and applied it in as an entrepreneur like utilizing scarce
resources, the ability to take on a mission, and the ability to grow a mission-driven team. It was a big
jump for him though passion-driven and took all the energy from the military and focused on a new goal
that was his business. The motivating factor is being able to help families that are in need.

How did he strategize what to focus on vs what not to focus on? [6:56]

His initial plan was to continue learning as much as he could from both the tech and healthcare worlds
before he started to execute. He wanted to have the ability to absorb and understand the space before
setting off and it still applies even though he has more tools in place today. He prioritizes by having a
game plan of identifying what is important, the problem, and how to solve it. He credits his team for all
the success as he had no previous experience in the health tech industry.

How did he find the right team for his startup? [9:43]

He ‘hustled’ himself into getting the right people by networking and reaching out to people through
traditional means. He understood the problem from the patient and family’s perspective and knew he
had to go out and get people with the right skills to help him reach his goals. He recommends for
genuine humility when reaching out and building relationships.

What role does he play more on his company? [14:23]

As a CEO, you have to be willing to wear many hats but as you grow and build your team you can then
start to let others lead with their expertise. He believes that as a CEO you have to ultimately be the
visionary and strategist for a startup as you execute the plan.

How does he go about attracting his target audience to the platform? [16:24]

They are now focused on getting organic support engagement through the families and support
networks like family groups and support organizations. They find it easier for them to go through the
organizations to get the message to the families than any other means.

What are the challenges he has faced in starting a company in the healthcare tech industry?[19:12]

The immense cost of hiring a team to build a product as he didn’t have the required skill set has been a
challenge. The process of building a foundation for the company pre-product by finding the right people
that believe in what you’re doing. Identifying the customers and partners in the space willing to work
with his company.

What advice does he have for a healthcare entrepreneur who wants to bring their product
into the market? [21:12]

If it’s a passion, just keep showing up and find the right team. Keep the motivation!

Jaden answers the rapid-fire round of questions. [22:53]

Relevant Links:
Website: https://www.familyproud.com/
Facebook: https://www.facebook.com/FamProud/
Instagram: https://www.instagram.com/familyproud/

Subscribe to the podcast:
Apple Podcasts https://apple.co/2x0G3UmSpotify https://spoti.fi/3dVzK4XConnect with me: Facebook: https://www.facebook.com/RodneyHuJR

“One of the things that entrepreneurs are great at is being creative, so you have to leverage your network and if you have no network, get advisors that have a network”- Stacy Kirk [25:05]

What is Stacy’s background with health tech? [1:14]

She had a 22-year long career in tech right out of college and found herself going through different channels towards healthcare. In 2007, she joined Zynx Health which focuses on evidence-based care, to lead a software development team. She got an opportunity to work with a lot of great technology and how it impacts patients and doctors. 

How the idea of Posture came about? [2:00]

She started her Quality Works company that is focused on consulting with different companies that do not concentrate on technology but need to identify the best practices of improving their tech organization. The consistent problem she found with healthcare tech small and medium companies was their inability to grow because of not having HIPAA compliance. This led them to lose opportunities to work with hospitals and larger buyers because they couldn’t afford the high cost of an onsite security officer. 

She started Posture where these companies can hire a virtual security officer for $99 a month and get the opportunity to build the HIPAA compliance program. 

Did she want to solve a problem with Posture? [4:05]

A small-medium company can't get a privacy and security officer per HIPAA compliance. She wanted to help these companies grow by creating something efficient and time-effective for entrepreneurs as they focused on other things. She also wanted a price that startups could afford since HIPAA compliance is a process and not a one-day event.

How does her company provide value with their price range? [6:54]

The reason why they’re so affordable is that they leverage tools that haven’t been used before. They use digital tools like automation to generate policies for effectiveness so they do not have to repeat the same things over and over again.

What type of team did she put in place? [9:00]

Stacy believes that putting up a team for a tech company is not an easy task. But she had the tech team provided by her other company Quality Works and reached out to her co-founder who had experience in this specific field. Together they were able to put up a team that solved the problem easily and simply.

Does she have anyone in her team that deals with the healthcare aspect? [12:03]

She and a few of her team members have experience with the healthcare sector and are looking forward to including more minds as they grow.

How did she come up with her business model? [13:08] 

When she first started, the idea of charging so little seemed unreasonable to her advisors. Her motive, however, was to start up with reasonable prices for a growing young business and a doctor’s office. The technology helps with being efficient which reduces the manpower and the expenses.

Are they available to the public? [14:46]

They have clients and are available to the public all ready to help with the program. They have a 30-day free trial in place.

How has going to the Beta stage helped with the growth of her company? [16:00]

Their first clients in the Beta stage did not like the product since it was lacking a personal side. Creating a technology product must include people’s thoughts and what they need. The realization helped them become more personalized in their future Beta trials until they found the balance. They train their team every month to ensure that everyone still remembers how the system operates even though most of their services are automated. 

Who is their target audience? [19:51]

All healthcare providers, doctors, and all small and medium-size healthcare tech companies. Basically, anyone that is required to have a HIPAA compliant program.

What are the ups and downs they have faced? [20:55]

The idea in itself was big and trying to tackle it was overwhelming. She lost out on time, resources, and frustrations with the team trying to solve something that huge. Finding a way to narrow focus is what has helped them move faster and be more efficient. 

What advice does she have for an entrepreneur who wants to do something similar? [23:11]

Do not underestimate the value of validation and trust. 

How would people go about building trust with customers? [24:48]

Leverage your network or get advisors that will get you a network. Creating strong bonds helps a lot with trust.

Stacy answers the rapid-fire round of questions. [26:42]

Relevant links:

Website:
https://postured.io/
https://www.qualityworkscg.com/

LinkedIn:
https://www.linkedin.com/in/stacynkirk/

“If you don’t attract readers with emotive language first, they won't stick around to learn the science.”- Oryna Schiffman [5:01]

Top Takeaways:

• How to communicate with healthcare consumers with the right content.
• The importance of written content in healthcare tech.
• The content writing research process and marketing in the healthcare field. 
• Understanding the importance of communication within the marketing team.
• The changing times in the healthcare sector.
  
  

Key moments:
[1:10] Oryna shares her story of specializing in health tech content marketing.
[2:24] Why it is important for healthcare tech startups to communicate the right information to consumers before trying to sell to them.
[5:50] What is the importance of content in the health tech sector?
[9:03] She explains the process of writing content for both b2b and b2c audiences.
[13:50] How is the research process for a content writer?
[16:29] The importance of writing targeted content while having constant communication with the marketing team.[21:08] Oryna shares the right tools for writing great content.
[24:49] How integrative medicine has made a shift in healthcare in the last 10-15 years.
[27:28] How the COVID-19 will change the healthcare scene.
[28:46] What advice does she have for anyone wanting to do what she does?
[30:32] Oryna answers the rapid-fire round of questions.

Relevant Links:

Website: https://www.orynaschiffman.com/

LinkedIn: https://www.linkedin.com/in/writerorynaschiffman/

Meet Ryan Sadlo, an early HealthTech commercialization expert, the founder of Accelerate Health, and
the current Head of Business Development at Lazarus Enterprises.

In this episode of Health Tech Hustle Podcast, Rodney Hu speaks with Ryan as he shares his vast
knowledge in the HealthTech industry. He explains the process in which a new technology goes through
before it is ready to be released to the market.

Listen in to learn how the COVID-19 pandemic might change the healthcare dynamics for good. You will
also learn how Ryan manages his time as a professional who is involved with many ventures.

“Investors are willing to fund something that’s not completely finished from a technology perspective
or even clinically validated if by completing it, you’re addressing some major market need that is
acute.”- Ryan Sadlo [6:31]

Top Takeaways:
 The process of bringing new healthcare technology into the market through a startup.
 The strategy that Ryan uses to build startups from the bottom up.
 How COVID-19 is reshaping the healthcare scene?
 The power of having a reliable and efficient team in a healthcare tech startup.
 Understanding the process of approving a new technology and the time it takes before
becoming ready for the market.
 Learn how to set all your priorities right when working towards success.

Key Moments:
[1:10] How Ryan transitioned from naval architecture to healthcare.
[2:20] Is Boston placed in a better position with life sciences and investing in healthcare?
[3:57] How is new healthcare technology brought into the market through a startup?
[5:44] Why taking both clinical and technology risks is important for startups.
[7:12] Ryan describes the strategy of building something from the ground up that he uses when
working with startups.
[8:53] What challenges are healthcare tech startups facing with the current COVID-19
pandemic? How is it shaping the healthcare industry?
[13:13] The importance of knowing where your capabilities are and where they’re lacking when
working with a team.
[15:25] How does the process of approving a new technology work?
[16:38] Ryan explains the time and process a new technology takes before getting approved for
the market.
[19:34] How does Ryan manage his time when he’s involved with so many ventures?
[21:38] Ryan answers the rapid-fire round of questions.

Relevant Links:
Website: http://acceleratehealthtech.com/
LinkedIn: https://www.linkedin.com/in/ryan-sadlo-61291242/

Subscribe to the podcast on:
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Intro
Meet Sathya Elumalai, the founder and CEO of Aidar Health. He is also a healthcare executive with over
15 years of experience in working with the payers, providers, pharmaceuticals, and patients.

In this episode of Health Tech Hustle Podcast with Rodney Hu, Sathya shares how his company Aidar is
working towards the most important solution for the current COVID-19 pandemic. He describes how he
came up with a noninvasive rapid medical assessment device after witnessing firsthand, fragments in
healthcare procedures.

Listen in to learn how MouthLab™ device was created, how it operates and sends patient data. You will
also learn the ups and downs of running a healthcare tech startup company as well as introducing a new
device into the market.
“Today we are faced with a much bigger challenge where we are not prepared for the pandemic even
though the best health systems are based in the US- we are the most affected.”- Sathya Elumalai [3:07]

Top Takeaways:
 Finding a solution for COVID-19 and healthcare problems.
 The ups and downs of running a startup.
 Fulfilling a passion by working towards finding the right solutions.
 Understanding a problem and finding an efficient team to work on the solutions.
 How to reach the right audience for a healthcare tech device.

Key Moments:
[1:20] What does Aidar Health do and what are they working towards now?
[2:15] Why we need to rethink how we are addressing our current healthcare needs.
[3:39] The challenges Aidar Health is facing during the COVID-19 pandemic from a business
perspective and the brighter side of things as a research centre.
[5:45] Sathya explains how their device works and sends data.
[8:03] How he transitioned from healthcare to tech.
[9:00] How he was inspired by his mother’s chronic illness to create a solution that caters to
chronic patient’s data collection.
[11:51] Why understanding the need for a solution helped with the process of creating the
devices
[13:28] The team he worked with to develop the device.
[15:51] Sathya’s process of acquiring a skilled and efficient team.
[18:01] He explains how they’re working with partners and organizations to reach their
audience.
[20:29] How do they secure their partnerships?
[22:38] What are some of the challenges he has experienced in growing a startup and
introducing a new device into the market.
[25:32] What advice does he have for anyone wanting to get into healthcare tech.
[27:33] Sathya answers the rapid-fire round of questions.

Relevant Links:

Website: https://aidar.com/alhome/
LinkedIn: https://www.linkedin.com/in/sathyaelumalai/

Subscribe to the podcast on:

iTunes
Spotify