Healthy Hustle

In today's episode, we're diving into what it actually takes to stand out in the wellness space in 2025—and we're doing it with one of the most no-fluff, soul-rooted marketing minds out there: Nicole Lanni, founder of Feeling Groovy Consulting.

Nicole helps wellness professionals escape tech overwhelm and ineffective marketing so they can attract clients with ease. Her journey from a life-threatening coma to building a thriving, seven-figure wellness business gives her the kind of grounded, real-world insight that most marketing experts just don't have.

We talk about the power of brand storytelling, why video still matters (even if you don't love it), how to get visible without being loud, and what marketing strategies are actually working right now for wellness professionals. Nicole also shares the key mindset shifts that help coaches ditch self-doubt, build authentic brands, and grow their businesses without burning out.

• Why fluff and generic content won't cut it in 2025
• The "decide-like-trust" factor—and how to build it
• How storytelling builds trust and authority
• What to do if you're scared of video
• How to create standout branding that reflects you
• Why consistency beats volume every time
• Nicole's "trifecta" system for building visibility and your list
• How to get creative with lead magnets and newsletter content
• Red flags to avoid when hiring a coach or joining a program
• Why finding your values is a non-negotiable in building your brand

• Website: feelinggroovyconsulting.com
• Instagram:@nicolemlanni
• Facebook:Nicole Lanni
• Free Business Audit: feelinggroovyconsulting.com/audit

If you've been feeling stuck, inconsistent, or unsure how to market your wellness business in a way that feels true to you—this conversation is your permission slip to show up with confidence and clarity.

We've all heard it before—"make money while you sleep," "create once and sell forever." But what's the real story behind passive income as a health coach?

In this solo episode, we're unpacking the truth about what it really takes to make passive income work. Rachel shares her own journey—from that first $47 sale that hit her PayPal overnight to the behind-the-scenes strategies she now teaches. We break down the biggest myth in the industry, why so many coaches feel frustrated after launching their first product, and the key mindset and marketing shifts that actually lead to success.

If you've ever wanted to launch a digital product, course, workshop, or passive income funnel—this is your roadmap to doing it right.

• Why there's nothing truly passive about passive income
• What I wish I had known before launching my first product
• Why marketing matters more than the product itself
• The three marketing strategies I use to drive passive income
• How I build marketing time into my calendar
• Why it's okay to overdeliver—and how that builds trust
• Ways I repurpose content across platforms to work smarter, not harder
• How I pair low-ticket offers with discovery call funnels for conversions

• YourHealthCoachBiz.com – Done-for-you courses, workshops, meal plans, and lead magnets
• Tools to support your business: Facebook Groups, organic reels, strategic follow-up email sequences
• Content pillar and repurposing tips to stretch your message across platforms
• Download this fantastic resource to kickstart your funnel and attract more clients: https://yourhealthcoachbiz.com/dfy-5-clean-eating-hacks-list-builder-email-marketing-kit

Passive income is absolutely possible—but it's only profitable when paired with strategy, intention, and consistent visibility. This episode gives you everything you need to reframe and recommit.

If you've just graduated or are still in school to become a health coach, this episode is for you.

In this solo episode, we walk through exactly what we wish we had known when we were starting out—what actually works, what doesn't, and how to avoid spinning in overwhelm. From choosing a niche to sending your first follow-up emails, we're giving you the foundational steps to get your business up and running with confidence.

We cover the early mindset struggles, how to do market research that shapes your offers, and how to start showing up online (even without a finished website). This isn't about perfection—it's about momentum, clarity, and knowing where to put your focus so you can serve the people who are already looking for you.

• Why niching down is more important than ever—and how to do it right
• The biggest mistake Rachel made in her first two years of business
• How to structure a nurture email sequence that converts your freebie leads into clients
• The value of follow-up emails (and what each one should say)
• Tips for building a simple, effective website that speaks to your ideal client
• How to conduct market research calls that shape your offers and content
• Why you need to think about your value ladder—even if you're just getting started
• The difference between "features" and "benefits" in your messaging
• How to show up consistently online and offline without burning out

• Join our Free Facebook Group to connect with like-minded health coaches: https://bit.ly/Healthcoaches
• Apply for a Strategy Call to explore the Healthy Hustle Mastermind: https://rachelafeldman.as.me/healthyhustleapplication
• Learn More about the Healthy Hustle Mastermind: https://yourhealthcoachbiz.com/healthy-hustle-mastermind/
• Tools for automation: Practice Better, Acuity, Voxer
• Recommended reading: Books by Seth Godin and Ryan Deiss

This episode is your go-to if you've been spinning your wheels wondering what to do next—or how to finally get your first (or next) clients.

What if the next big step in your business isn't about learning more strategy—but finally embodying the woman you're becoming?

In today's episode, I'm joined by Dr. Liz Dobbins, a women's empowerment coach, speaker, retreat and mastermind facilitator who has helped hundreds of women step into their bold, authentic power over the past two decades. From guiding women through soul rebirths to scaling six- and seven-figure businesses, Liz's work is dedicated to the uprising of women.

Her magic blends energetics, emotional embodiment, spirituality, and quantum field wisdom—giving women the tools to not just do business, but become the woman who leads it from a grounded and deeply aligned place.

This episode is a masterclass in embodiment, feminine leadership, and healing the self-worth wounds that hold us back from showing up and scaling.

• Why 80% of success happens behind the scenes
• Understanding "The Holy Wild Woman" inside every one of us
• How to walk with fear instead of waiting for it to disappear
• Self-worth vs. self-confidence—and why both matter
• Healing the internal voice that blocks success
• Embodying the identity of your future self (before your feet hit the ground)
• Why rejection is part of the journey—and how to reframe it
• The importance of feminine/masculine energy balance in business
• Why community, sisterhood, and support teams are non-negotiable

Practices & Tools Shared

• The Law of Assumption vs. Law of Attraction
• Morning identity embodiment practice
• Rewiring patterns through emotional awareness
• Building a relationship with your "little girl" self
• Understanding and activating the quantum field for aligned manifestation

• Website: drlizdobbins.com
• Instagram: @the.holy.wild
• Facebook: @lizdobbins

If you're ready to stop outsourcing your power and start leading from embodied alignment—this episode is your reminder that your success is an inside job.

What if the key to success isn't more strategy—but better mindset?

In today's episode, we're joined by Dr. Erin Oksol, also known as "The Success Psychologist," for a powerful conversation on how to train your brain to work for you, not against you.

Dr. Erin is a psychologist, award-winning high-performance executive coach, 7x best-selling author, speaker, and corporate trainer. She's been named Top Doctor by Best in Nevada, Professional Saleswoman of Nevada, and one of SUCCESS magazine's Top 125 Global Leaders to Follow. With over 25 years of experience and science-backed tools that elevate thinking, execution, and results, Dr. Erin helps entrepreneurs transform into high-performing powerhouses.

In this episode, she breaks down the science behind success, consistency, confidence, and visibility—and how to stop overthinking and start embodying the business you want.

• Why positive affirmations alone can backfire—and what works better
• The difference between thinking into action vs. behaving into new thinking
• What it means to "be consistent before being confident"
• How to embody your future self by acting from her mindset now
• Why you can't be a success and a secret at the same time
• Reframing fear and visibility as signs of growth, not danger
• How to speak your vision out loud and let the world meet your boldest self
• Why consistency will always beat intensity

• Free Gift: Train My Brain for Success
• Learn More: drerinoksol.com

• Instagram: @drerinoksol
• Facebook: Dr. Erin on Facebook
• LinkedIn: Dr. Erin on LinkedIn
• YouTube: Dr. Erin on YouTube

If you're ready to stop letting your brain hold you back—and start letting it power your growth—this episode is your new go-to.

What if your anxiety, stress, or freeze response wasn't something to overcome—but a signal to understand?

In today's episode, we sit down with Natalyn Lewis, founder of Ascend EQ, for an eye-opening and powerful conversation on emotional intelligence—and why it's the key to helping coaches and entrepreneurs get unstuck, avoid burnout, and move forward with clarity.

Meet Natty: She's started and sold 7 companies and is currently the visionary behind Ascend EQ, a company focused on understanding and leveraging human emotions to your advantage. With 25 years of experience in marketing and sales, Natty has worked with everyone from athletes to business owners and influencers. Her journey into the science of human behavior revealed one clear truth—emotional intelligence (EQ) is the game-changer. Natty believes that elevating your EQ doesn't just improve performance—it positively impacts every area of life, from revenue and productivity to relationships and intention.

• Why positive thinking alone isn't enough—and what to do instead.
• What the "flipped lid" means in brain science and how it affects your decision-making.
• Tools to regulate emotions using movement, breath, and reflection.
• The Circle of Focus: A simple framework to shift out of spiraling thoughts.
• How to reframe fear signals as information, not identity.
• Why sleep, hydration, nutrition, and movement expand your window of tolerance.
• The connection between emotional intelligence and your physical body.
• Why health & wellness coaches are key players in mental and emotional wellbeing.

• The "Flipped Lid" Brain Model
• The 3-Step EI Reset: Acknowledge, Move, Write
• The Circle of Focus Exercise
• Positive Affirmations (with science-backed structure)
• Breath + Shake Regulation Technique

• Website: ascendeq.com
• Instagram: @natty.o.lewis

Ready to understand the science behind why you freeze, spiral, or shut down—and learn how to reset quickly? This episode is for you.

Are you struggling to create a website that attracts clients, increases revenue, and works for you while you focus on the work you love? Do you feel like your website is just an online brochure instead of a tool that actually drives sales?

In today's episode, we dive deep into the power of storytelling with Kris Jones, a StoryBrand guide and Founder of Red Door Designs.

Kris has been mentored by Donald Miller, the author of Building a StoryBrand, and brings over 20 years of experience working with global brands like Nike and Adidas. She specializes in helping women-owned businesses, coaches, and service providers create website copy that sells effortlessly so they can scale their business without working harder.

Her signature approach has led clients to:

• Increase revenue by 300%

• Achieve record-breaking lead calls & client bookings

• Scale from $30K months to $300K months

• Charge 6x more for the same service

Kris's mission is to simplify storytelling so that entrepreneurs can stop struggling with messaging and start using their website and marketing materials to work for them 24/7.

This episode will simplify storytelling for your business and give you the exact framework to make your website and marketing materials work for you—even while you sleep.

• The Power of Storytelling: How to position your client as the hero and yourself as the guide.

• What's Wrong with Most Coaching Websites: The #1 mistake that keeps websites from converting leads into paying clients.

• Signature Story Framework: How to craft a story that works across your website, social media, and sales calls.

• Website That Sells: The three essential sections your homepage needs to capture attention and drive conversions.

• Social Media & Storytelling: How to repurpose one core story into endless content.

• Beyond Social Media: Why your website should be the center of your marketing universe—and how to make it work for you.

• Free Guide: Get Website Copy That Sells in 2.5 Hours Flat Download the Guide

• Connect with Kris & Learn More: Red Door Designs Website

• Follow Kris on Social Media:

• Instagram

• Facebook

• LinkedIn

Your website should be your best salesperson—learn how to make it work for you with the power of storytelling.

Are you struggling to align your marketing strategy with your business model? Do you feel overwhelmed by the conflicting advice about social media, content, and traffic strategies?

In today's episode, we break down how to create a sustainable marketing plan that matches your business goals with Jessica Lackey—a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Learn how to leverage relationship marketing, collaborations, and content strategies that actually work for your business model.

This episode is packed with practical strategies for coaches, consultants, and small business owners who want to build a profitable and aligned business without burning out.

• Sustainable Business Foundations: The six core systems every business needs to thrive.

• Choosing the Right Marketing Stack: Why your business model should dictate your marketing plan.

• Beyond Social Media: How relationship marketing and collaborations can drive more qualified leads.

• Creating Content with Purpose: Why long-form, evergreen content builds authority and trust.

• Low-Traffic vs. High-Traffic Models: How to decide if you need high volume or high ticket sales.

• Aligning Offers and Messaging: Why your offer suite needs to match your audience and pricing.

• Weekly Newsletter: Get business strategy tips delivered straight to your inbox. Subscribe Now

• Work With Jessica: Learn more about Jessica's coaching and strategy services. Explore Services

• Website: www.jessicalackey.com
• LinkedIn: Jessica Lackey

Marketing doesn't have to be overwhelming—align your strategy with your business model for sustainable growth.

Are you struggling to turn discovery calls into actual clients? Do sales feel awkward, pushy, or uncomfortable?

In today's episode, we break down the 5-step Selling Staircase framework with sales expert Nikki Rausch—helping you ditch the sales ick and close more clients with confidence. Learn how to guide your prospects through a natural, comfortable sales conversation that builds trust and makes the decision-making process effortless.

This episode is packed with game-changing strategies for coaches, consultants, and service providers looking to increase conversions while staying authentic.

• Sales as a "With" Conversation: Selling is something you do with someone, not to them.

• The Selling Staircase: A 5-step framework that guides leads seamlessly from introduction to close.

• Closing with Confidence: Why issuing closing language is key to getting a yes.

• Handling Objections: The five possible responses when you try to close—and how to handle each one.

• Curiosity Creates Clients: How to spark interest in your offers without sounding pushy.

• Mindset Shift: Viewing sales as an invitation—not a pressure tactic.

• Free eBook: Learn how to confidently close sales and improve your consultation calls. Download "Closing the Sale"

• The Sales Maven Podcast: Discover even more tips on selling authentically. Listen to the Podcast

• Work With Nikki: Get personalized sales coaching. Schedule a Discovery Call

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of selling.

With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically.

She has taken her 20+ years of corporate sales experience and training and now helps entrepreneurs and small business owners learn how to sell confidently and authentically. Selling is the number one skill for any coach or service provider, and Nikki loves sharing simple, actionable strategies to help women develop this essential skill.

She is the author of three books (available on Amazon) and the host of the Sales Maven Podcast, where she shares expert sales tips and techniques to help business owners increase their revenue without the discomfort of pushy sales tactics.

• Website: Your Sales Maven

• Facebook: Your Sales Maven

• Instagram: @your_sales_maven

• LinkedIn (Personal): Nicole Rausch

• LinkedIn (Company): Sales Maven

Sales doesn't have to be uncomfortable—learn how to confidently close with ease.

Are you feeling stuck, trapped in old patterns, or unsure how to move forward in your personal transformation? Are you seeking a way to navigate transitions with more ease and alignment?

In today's episode, we break down the process of shifting out of limiting beliefs and stepping into a new paradigm with Isaac and Candice Box, co-founders of New Paradigm Healing Academy. Learn how to recognize unconscious belief systems, dissolve fear-based thinking, and align with your true self using energy work and self-awareness. This episode is packed with powerful insights and practical tools to help you move forward with confidence and clarity!

• The Truth About Feeling Stuck: Why stuckness is an illusion and how to shift out of it.

• Energy & Beliefs: How your thoughts and emotions are shaped by unconscious belief systems.

• Awareness Practices: Simple techniques to recognize when a belief isn't your own.

• The Power of Questions: How asking "How is this for me?" can unlock deep transformation.

• Navigating Transitions: Why life's biggest shifts—career changes, breakups, identity shifts—are opportunities for growth.

• Free Workbook: Discover the power of your personal values with this guided self-discovery tool. Download the Free Values Workbook

• Free Discovery Call: Ready to transform? Book a free call with Candice and Isaac. Schedule Your Free Call

• Join the Community: Connect with like-minded individuals in the New Paradigm Healing Facebook group. Join the Free Facebook Group

Isaac and Candice Box are the co-founders of New Paradigm Healing Academy, where they guide individuals through energetic healing, belief transformation, and personal awakening. Their year-long Ascension Program helps people break free from old conditioning, align with their true selves, and step into a new paradigm of conscious living.

Their expertise lies in supporting people through transitions, questioning and redefining paradigms, and dissolving fear-based beliefs using energy systems to create new, aligned realities.

Website: New Paradigm Healing AcademyFacebook Page: New Paradigm Healing AcademyInstagram: @newparadigmhealingacademy Facebook Group: Join the Community

Contact for Scheduling: Candice Box – 808-741-2743 Email: [email protected]

If you're ready to shift your reality and step into a new way of being, this episode is for you!