Transparency and the right ingredients are critical to attracting beverage consumers, according to Dan Mader, senior vice president, Califia Farms, who spoke at Beverage Marketplace at Ingredient Marketplace in Orland in April 2017. In this podcast, Mader and Sandy Almendarez, editor in chief, INSIDER, discuss how beverage brands can appeal to, fascinate and engage today’s consumers, who demand knowledge and trust from their products.