Heart Centered Tradesmen

What is the NAIL Method?

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In this episode of Heart Centered Tradesmen, I am nerding out on all things MARKETING. Marketing is more about spending a little bit of time on the backend than it is about spending a lot of money on the frontend. 

In fact, I would highly suggest you dial in your ORGANIC advertising and marketing before you worry about spending money on systems that don’t work. And yes, there is a major difference between advertising and marketing! 

While most individuals parade around as “marketers”, they are actually just advertisers. Without setting organic marketing in place, advertising only works as long as you spend the money. However, marketing is more informative and allows potential customers know, like, and trust you before they ever spend a dime on your business. 

If you want to learn how to implement the NAIL Method into your business, be sure to tune in to Episode 39 to learn more about the final tool: LEVERAGETopics Discussed:

• The importance of getting your customers to Know, Like, and Trust you
• Individuals are NOT revenue streams, they are human beings
• Breaking down the jargon behind “Marketing” and “Advertising”
• Relevant questions to ask yourself before spending $ on Marketing
• The importance of Brand Recognition and how to build trust with your client
• Why you need to worry about Organic Marketing ALWAYS before Paid Marketing

Download the FREE NAIL METHOD Toolbox: 

The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… 

...Without the stress of having to check your phone for new jobs or follow ups before bed. 

Get access to the FREE NAIL Method Tool Box: https://heartcenteredtradesmen.com/nailmethod

What is the NAIL Method?

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Most people start their own businesses with the dream of freeing their calendar for the things that truly matter. However, many of these business owners come to find out that the time freedom they were hoping for is quickly turned into stress, anxiety, and worry. 

But what if I told you it doesn’t have to be this way? What if I told you there were tools to help you free up your calendar AND grow your business?

In this episode of Heart Centered Tradesmen, I am sharing one of my favorite parts of the NAIL METHOD: AUTOMATION. Learning how to automate simple, daily tasks that take up most of your day can save your marriage! No, seriously. Being able to automate things like paying your employees digitally instead of having to sign checks every week literally gives you back the time to spend with your spouse and/or children. 

By setting up SOPs, automating simple tasks, and tracking your schedule, you create time for date nights, ball games, and even establishing a strong morning routine. 

If you want to learn how to implement the NAIL Method into your business, be sure to tune in to Episode 38 to learn more about: IMPLEMENTATION and how NOT to spend money on what is free for you to implement.

Topics Discussed:

• The reason why most individuals start their own businesses 
• Standard Operating Procedures (SOPs) as the baseline to creating systems 
• Finding time to build relationships and grow the business
• The importance of Time Management and how to AUTOMATE daily tasks

Download the FREE NAIL METHOD Toolbox: 

The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… 

...Without the stress of having to check your phone for new jobs or follow ups before bed. 

Get access to the FREE NAIL Method Tool Box: https://heartcenteredtradesmen.com/nailmethod

What is the NAIL Method?

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When it comes to your business, the first thing you want to prioritize is your finances. Where is your money going each month? How do you keep track of business expenses? Do people owe you money that you haven’t yet received?

I’ve seen it time and time again where tradesmen are caught in the vicious cycle of chasing their money without ever implementing the right systems in place. Before I gained equity in Energy Shield of the Lakes Region, Co-Owner Josh Ross found himself spinning his wheels on where his money was coming in and going out. Receipts thrown in the backseat of the pickup truck and invoices scattered around Josh knew he needed to make a change if he wanted to grow and scale his company.

The first step? 

Evaluating and tracking cash flow and the current state of your financial affairs. By locating where each dollar was being spent and who was cashing in, Josh was able to increase his revenue all the while decreasing his expenses. 

The best part? 

Josh decreased time spent on the jobsite and increased time spent at home with his loved ones. 

If you want to learn how to implement the NAIL Method into your business, be sure to tune in to Episode 37 where I share my favorite step: AUTOMATION

Topics Discussed:

• How to nurture the clients you already have
• Dispelling the myth behind money solving all your problems
• How to evaluate and track your cash flow
• Ensuring a strong foundation for your business
• Scaling your business in order to buy back your time

The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… 

...Without the stress of having to check your phone for new jobs or follow ups before bed. 

Get access to the FREE NAIL Method Tool Box: https://heartcenteredtradesmen.com/nailmethod

Welcome to the very first episode of Heart Centered Tradesmen! 

Last season, we focused on Heart Centered Hustlers but now, we are stepping into the TRADES. In this season, I share tools and techniques to MAXIMIZE your revenue and most importantly, your relationships! And as we hear and learn from leading individuals in the service-based industry, my mission is to help tradesmen (and women!) scale their businesses and hang up their toolbelts early. 

Today, I share how I, a therapist turned Digital Marketer, gained equity in a roofing company after taking it from $800k to $2.4m in 14 months all while cutting expenses by $6,500 per month using the NAIL Method. 

Too often business owners are sold the lie that increasing revenue is the only way to grow your business. But did you know that the best way to scale your business is actually by stepping out of your business? The quicker you are able to oversee your company, the sooner your company can expand. 

Want to learn more about the NAIL Method? Be sure to stay tuned next week as I share each step of the NAIL method and how you can implement it in your business. 

Topics Discussed:

• How the NAIL Method increases revenue while cutting expenses
• Why you need to set up strategic systems in place in order to grow 
• How to hang up your toolbelt early and focus on your relationships 
• Focusing on lead generation AFTER creating the organic systems 
• What you can expect from Heart Centered Tradesmen 

Download the FREE NAIL METHOD Toolbox: 

The Nail Method Toolbox is the step by step blueprint on how to increase revenue, decrease expenses so that you can gain more clients and give uninterrupted time to your family… 

...Without the stress of having to check your phone for new jobs or follow ups before bed. 

Get access to the FREE NAIL Method Tool Box: https://heartcenteredtradesmen.com/nailmethod

From a low-profile introvert working in a factory and hating life to a high-energy introvert and serial entrepreneur who is killing it in business, our guest this week has a lot to say about showing up in the entrepreneur space. 

This week, I am talking with Tyler Atwell, Founder of Sure Essentials and Positiva Lifestyle. Tyler has been a part of my entrepreneurial journey for quite some time now and recently joined George Bryant’s Relationships Beat Algorithms Mastermind. 

Join us this week as Tyler walks us through his entrepreneurial journey and shares with us how he was able to boost his confidence and speak efficiently on camera. 

We also discuss the importance of surrounding yourself with high-level individuals who care more about pouring into their relationships than bank transactions. We dive into what it means to set Ego aside and to lean into our callings. 

Topics Discussed:

• Learning to take the long game from greater success
• Setting the ego aside and connecting with strong individuals
• Why working alone in entrepreneurship is a lonely path
• Establishing a strong community and support system in entrepreneurship
• How improv training can boost your confidence
• Why showing up takes up 90% of entrepreneurship
• The importance of providing connection and trust in your relationships

Learn More About Heart Centered Hustlers:https://www.heartcenteredhustlers.com 

Relationships Beat Algorithms Resources

• Facebook Group: https://www.facebook.com/groups/georgebryant/ 
• Mastermind: Send us an email with the subject line: Mastermind Family to [email protected] and we'll set up a 20 min call to get to know each other!

What do your calls currently look like? What does your schedule currently look like? If you were to look over the last month of networking calls, Zoom meetups, and “get to know you” follow-ups, what would they look like to you? Truth is, many individuals are bound to their calendars and taking calls they don’t actually want to be taking.

Lesson #14 of what I have learned in entrepreneurship over the years is this: Stop showing up for the “Takers”, your calendar opens us to serve the “Givers”! How many calls and meetups from your calendar actually moved the needle for you and your business? When was the last time you truly connected with someone else over the phone and not because they were trying to sell you something? 

This lesson has been a tough one to learn and one that I have had to learn time after time. Don’t make the same mistakes I’ve made. Stop penciling every hour of every day to calls that don’t serve you or your business. Unless you truly value the relationships you have already cultivated online, it’s not worth it to show up for the “takers”. Instead, use your time wisely for those who give with our expectations on the other end. 

Topics Discussed:

• The importance of implementing healthy boundaries in your calendar
• Creating the space to evaluate the lessons learned in entrepreneurship 
• Why I’m pursuing the entrepreneurship journey 
• What happens when we lead with our insecurities & overdeliver our value
• The dangers in showing your Pokerface in business
• Learning to give without expectations and selfish motives

Learn More About Heart Centered Hustlers:https://www.heartcenteredhustlers.com

Last week, I shared how a scarcity mindset in business leads to large tax bills. Once I gained clarity on my financial goals, my mindset shifted into how I was going to secure my financial success. By hiring a certified and licensed professional tax planner and bookkeeper, my business began to level up exponentially. 

This week, I am talking with my personal Tax Planner & Bookkeeper, Sarah Shannon-Jones, owner of Lenwood Hazel Group. With over 15 years of experience, Sarah holds 3 Masters degrees, a Certificate from Cornell University, is an Enrolled Agent with the IRS-licensed in all 50 states and is a Certified Tax Coach-an exclusive designation available only to an Attorney, CPA or EA in the United States.

Lenwood Hazel Group is a unique, full-service tax and bookkeeping firm that creates massive value by integrating advanced tax strategies that are custom-built for each client. LHG also specializes in custom-built CFO services to transform our clients financial cycle and bring in-depth visibility to operations.

Their mission is to help their clients, BUILD their dreams, PROTECT their assets and GROW their legacy.

Join us this week as we discuss the importance of tax planning and bookkeeping and why they are essential to your business success. We also discuss the difference between thinking small and aligning your business ventures with your core values. By planning for your financial goals now, this ensures a successful financial future. 

Topics Discussed:

• Why tax planning & booking are the foundation of a successful business 
• Focusing on the clarity and core values of your company
• The power of having monthly reports to see the trends of your business
• Why you should be working with qualified professionals
• Aligning your business ventures with a clear vision of your goals 

Learn More About Heart Centered Hustlers:https://www.heartcenteredhustlers.com

Connect with Sarah Jones:

Email: [email protected]

It’s easy to feel overwhelmed when it comes to financial security no matter your occupation. But entrepreneurship is a different ballgame when it comes to securing your finances.

There are thousands of courses out there teaching you how to make money. But, very few people are educating themselves on how to keep their hard earned cash. To maintain financial security and feel confident about your future, hiring the right CPA will change your money mindset. 

Join me this week as I share Lesson #13 of what I have learned in entrepreneurship over the years. Scarcity in business finances leads to large tax bills. If you have a scarcity mindset around your finances, your pocketbook will show for it. But, by thinking of what you can put your money towards that's going to secure your future financial success, this changes how you view your finances. 

Topics Discussed:

• The importance of hiring the proper authority to oversee your money
• Why you need to vet the experts you are hiring for your business
• The difference in thinking quality vs. quantity when it comes to financial success
• Why good CPA’s focus on the longevity of building stronger relationships
• How I found financial confidence and security by hiring the right people

Learn More About Heart Centered Hustlers:https://www.heartcenteredhustlers.com 

Stop trying to fill roles that you’re not equipped to fill!

Last week, I shared about my super painful and expensive lesson of trying to be my own attorney. After years of trying to fill the wrong role in my business, I realized that to level up, I needed to call the experts. 

This week, I am talking with my personal business attorney, Nicholas A. Dupre. Nick is Board Certified in Estate Planning and Probate and is a native Houstonian in his 15th year of practice. Before becoming an owner and partner of his own firm in 2017, Nick worked 12+ years for two premier boutique firms in the Houston and Woodlands area. 

Nick assists and protects small to midsize businesses. His work concentrates on probate, estate and gift tax planning, business planning, taxation, and asset protection. Nick also focuses on estate administration, charitable organizations, real estate transactions, tax controversies, and intellectual property transactions.

Nick is also married to his chemical engineer wife of 16 years and has four amazing children (3 girls and 1 boy) 10 years old and younger.  

Join us this week as we discuss how to understand asset protections and bylaws for your business. We also talk about different vetting practices to ensure the right attorney for you. 

Don’t make the same mistakes I did. Hire the right business attorney for you. Your relationships (and your pocketbook) will thank you for it. 

Topics Discussed:

• Learning how to separate the work you're doing from your business 
• Why a good contract keeps you out of litigation 
• The liabilities around acquisition and taking over equity in a company
• Viewing business attorneys as an investment, not an expense
• The importance of documenting everything!

Learn More About Heart Centered Hustlers:https://www.heartcenteredhustlers.com Connect with Nick Dupre

• Email: [email protected]
• Website: https://www.stanfielddupre.com

There are a lot of lessons that I’ve learned over the years in entrepreneurship. However, some of these lessons have cost me more than others. And this week’s lesson is probably one of the most expensive and super painful lessons that I’ve had to learn. 

Lesson #12: Playing an attorney cost me over $35,000 and I don’t want you to have to learn this the hard way. If you are not a licensed attorney, then you shouldn’t be playing one in your business. I no longer pretend to be an attorney because I still make mistakes. When you play a role that you’re not meant to fill, it can be costly. Not only can it cost you major financial losses, it can also cost you your friendships and future partnerships.

Join me this week as I share why I no longer partner with clients without a legally binding document and why my attorney plays a major role in my business ventures. Be sure to stay tuned as next week, I interview my attorney. We discuss the legal side of how to start your business, how to protect your business, and what kind of decisions you need to be making. Heart Centered Hustlers, don’t let simple mistakes cost you your future success.

Topics Discussed:

• Viewing an Attorney as both an investment and security for your business
• Why a “Man’s Handshake” isn’t the same as a formal written agreement
• How contracts save friendships and partnerships within entrepreneurship
• Why financial loss isn’t the only thing at stake without an attorney 
• How doing your Due Diligence is a game changer for your business

Learn More About Heart Centered Hustlers:https://www.heartcenteredhustlers.com