Heart Centered Tradesmen

Did you know that there is a major difference between sales funnels and marketing your product? Although both work well in tandem with each other, sales funnels only capture the effectiveness of marketing. However, when implemented in the right way, sales funnels and marketing can increase your revenue with an effective strategy and firm foundations. Our guest this week shares how he found freedom from leaning from his past marketing failures. 

This week, I am speaking with Steve Larsen, Master Offer Crafter, Sales Funnel Creator, and host of Sales Funnel Radio to discuss the different levels of marketing and why sales funnels are only part of the equation. Steve shares his past experience of being the Lead Funnel Builder at ClickFunnels and how it led to receiving the Two Comma Club Award after reaching $1 million only 13 months later. Through his podcast, Steve shares his best practices, teaches the finer points of marketing, offer creation, and “funnelology”. 

We discuss the biggest mistake most people make when launching a new product or service and what we can learn from Hollywood’s effective marketing and promotional strategies. If you’re looking for a quick, bite-sized but epic conversation around the levels of marketing, then this episode is for you!

 Topics Discussed:

• Why you need to create hype around launching a new product
• What Hollywood can teach us about funnels and marketing 
• The difference between failure and freedom
• Switching the narrative around selling products and providing a solution
• Recognizing how relationships create more success than solopreneurship 

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Connect with Steve Larsen 

• Website: https://stevejlarsen.com 

• Instagram: https://www.instagram.com/stevelarsenhq/  

• Facebook Group: https://www.facebook.com/groups/256704244873735/ 

Additional Resources

• YouTube: https://www.youtube.com/watch?v=aGsttHfZhio&feature=youtu.be
• Podcast: https://podcasts.apple.com/us/podcast/sales-funnel-radio/id1149660508?mt=2

Society won’t tell you this but entrepreneurs don’t actually lack lead generation, but instead, they lack human connection. Most entrepreneurs are trying to figure out what’s next in their business and how to show up for their audience. But in fact, it’s our audience and potential clients that show us what’s next for our business and how we can show up for them.

This week, I am sharing yet another lesson that I have learned in business and marketing and it’s that when they come, then it will be time to build. When your audience tells you they need a product or service from you, that is your golden opportunity to show up and serve your audience to the best of your ability. Too often entrepreneurs get stuck on promoting offers that their audience didn’t ask for. But when we slow down and intentionally listen to our clients, then we are able to create lifetime partners and relationships. 

 Topics Discussed:

• The layers of awareness from clients and potential clients
• Recognizing that where you're at is not where your clients are at 
• How to construct an offer around what your client truly wants
• Why clients tell US what's next and not the other way around
• How polling your audience on what they want is essential for growing your business. 

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Do you have a clear understanding of what you want your future to look like? Most people chase after dollar signs but rarely ever invest in themselves and their relationships in order to get there. Our guest this week believes that the most important asset is yourself and the relationships you surround yourself with.

This week, I am speaking with Caleb Guilliams, founder, and CEO of BetterWealth, a company committed to showing people how to have efficiency and control over their money today while maximizing their future wealth potential. Caleb is one of the youngest leaders in the industry and is quickly becoming The New Face of Finance. And this week, Caleb shares with us how his past experience of leading an entire investment division at a local community bank at the age of 19 gave him incredible insight into understanding business and finance.

We break down the myth of retirement defining financial success as well as the importance of talking about money and learning how to think about money for ourselves. If you’ve ever had self-limiting beliefs surrounding the idea of finances and wealth, then this episode is full of key principles you can utilize in our own business and financial journey. 

 Topics Discussed:

• Why making a million dollars isn’t a viable end goal
• The importance of getting clear on what you want out of life
• Recognizing yourself as your greatest asset
• Why relationships matter more than your pocketbook 
• Breaking the myth that you can’t be successful until retirement
• The four key principles that empower financial wealth
• Why consistency sets you up for success 

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Connect with Caleb Guilliams 

• BetterWealth: betterwealth.com/heartcenteredhustlers 
• The AND Asset (Free Book + Shipping): https://order.andasset.com/book

I don’t know who needs to hear this but you need to stop treating marketing like a random Tinder date. Marketing isn’t just a “one-night-stand” with random strangers on the internet. There are real people on the other side of your computer screen and we need to stop labeling people as “dead leads”. 

This week, I am sharing why I started Start to Finish Marketing and why I don’t believe in “lead generation”. One of the major lessons I’ve learned since launching my business is that cultivating strong relationships with other individuals is far more important than any dollar amount. When you are providing value and consistently pouring into other people’s lives, you begin to realize that marketing is only a step in the right direction, not the end-all-be-all. 

In order to gain the level of success you are trying to achieve, you are going to have to start treating people like epic human beings and not just a “swipe right” for financial gain. 

 Topics Discussed:

• Viewing marketing as the next open door to grow your business
• Debunking the myths behind “dead leads” 
• Providing value on the front end to gain community on the backend
• Recognizing marketing as more than just another Tinder date

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Want to know how to build a successful online business? Spoiler: It’s not paying for more ad spend and it’s definitely not cheating the algorithm. Above all the strategy and tactics, there is ONE valuable asset that will drive you further toward success.

This week, I am speaking with George Bryant, a New York Times Best Selling Author, Podcast Host & one of the most highly sought after digital marketing consultants in the world. His secret to success? The idea that “Relationships Beat Algorithms”. George has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers. 

In this episode, we discuss the warning signs to watch out for in marketing and how to recognize an authentic business relationship. George shares with us the UNglamorous side of entrepreneurship and what it truly means to connect with those in your industry. 

 Topics Discussed:

• Leading with honesty and integrity when sharing your journey 
• Applying real-life examples to debunk “strategies”
• The UNglamorous truth of entrepreneurship
• Playing the long-term game vs. one-night stands 
• Recognizing triggers and warning signs in marketing
• Focusing on foundational principles vs. strategy and tactics 

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Connect with George Bryant

• Website: https://mindofgeorge.com 

• Instagram: https://www.instagram.com/itsgeorgebryant/ 
• Facebook Group: https://www.facebook.com/groups/georgebryant/ 

Additional Resources

Mind of George podcast: https://mindofgeorge.com/category/podcast/

Do you really need to spend that money? Is what you’re about to purchase going to be worth it in the long run? Too often individuals throw money at the wrong things because they are operating out of a scarcity mindset. But what if I told you that you didn’t need all the seminars or conferences to jumpstart your business? 

This week, I am sharing yet another lesson that I have learned in business and marketing. As I share my past experiences, one of the most valuable lessons I’ve learned is that there is power in asking questions. Even if it makes other people uncomfortable, it is always better to know what to expect when closing a deal. 

Topics Discussed:

• Recognizing FOMO as a scarcity mindset
• Why hard-selling never works long term 
• Learning to sit with an informed decision 
• Warning signs to look out for when closing a deal

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

There are plenty of hard-working, manual labor individuals who are successful in their craft. But physical labor isn’t the end all be all. In fact, it takes an incredible thought life and skilled decision making to jumpstart your financial success. Our guest this week speaks into the balance of working with both your hands and your mind in order to create a massive impact for yourself and those around you. 

This week, I am speaking with Taylor Welch, best-selling author, international speaker, entrepreneur, and CEO of Traffic and Funnels. Taylor believes that modern-day entrepreneurs when they are HEALTHY, not burned out, but CLEAR — have an unbelievable power to change the world for the better. His mission is to unlock & equip busy business owners to ascend to the NEXT level of impact, where they can unlock exponential growth & wealth accumulation.

Tune into this episode of Heart-Centered Hustlers as we discuss essential practices such as self-awareness, agility, and adaptability in your business. We also dive into how to deal with internet trolls and why growth isn’t a simple, linear process. 

 Topics Discussed:

• The importance of agility and adaptability in your business
• Practicing the art of self-manufactured resistance 
• Learning the two levels of delegation within business
• Recognizing wrong decisions as learning opportunities
• Leaving room for flexibility in routine 
• The power in spending emotional currency for life’s lessons
• Knowing how (and when) to respond to internet trolls
• Why self-awareness is essential to continual growth

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Connect with Taylor Welch

• Website: https://trafficandfunnels.com 

• Instagram: https://www.instagram.com/taylorawelch/ 
• LinkedIn: https://www.linkedin.com/in/taylor-welch-60765423/ 
• Traffic and Funnels Podcast: https://trafficandfunnels.com/category/podcast/ 
• Daily Mind Medicine Podcast: https://trafficandfunnels.com/dailymindmedicine/ 

Additional Resources

The Stimulus Package https://thestimuluspackage.net/sendit

At what point do you identify a relationship as one-sided? Where do you draw the line on giving up your free time for others to “pick your brain”? It can be the easiest, yet, most challenging thing to recognize the one-sided relationships in our lives. When it comes to business, we as heart-centered hustlers, want to give our very best. But there comes a time when we need to draw a line and identify the relationships we want to continue to nurture. 

This week, I am sharing a hard pill for many of us to swallow when it comes to building our businesses and brands. Takers will always be takers. There will always be people vying for your time and resources for little to no pay and it is up to us to evaluate these relationships. 

 Topics Discussed:

• Identifying relationship you want to nurture
• Evaluating the relationships in your life 
• Recognizing when to close off your calendar
• Why time can never be bought back

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

If you ever find yourself asking the questions, “What really matters in life?”, “What is our purpose?”, or “What is truly essential?”, then you are not alone. The truth is, we all ask ourselves these types of questions at some point in our lives. We can get so caught up in the noise of life that we forget how to truly live. That’s why our guest this week shares incredible insight into living an essential life and how we can find meaning to these deep questions. 

This week, I am speaking with Greg Mckeown, public speaker and author of Essentialism: The Disciplined Pursuit of Less. We discuss what it means to truly live an essential life by silencing the noise and tuning into our greater callings. Greg shares with us different strategies we can implement in order to make effective decisions for ourselves and those around us. We also dive into the importance of prioritizing your time, setting healthy boundaries, and recognizing areas for improvement. 

 Topics Discussed:

• Why we should always be teachable and ready 
• Implementing strategy for effective decision making 
• The importance of healthy boundaries & accountability
• Learning to be present with yourself & those around you
• The benefits of prioritizing your time & protecting your assets
• Recognizing essentialism as a collective sport 
• Changing the way we live our lives by one moment at a time 

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Connect with Greg McKeown

• Website: https://gregmckeown.com 
• Podcast: https://gregmckeown.com/podcast/ 

Resources

Essentialism: The Disciplined Pursuit of Less https://www.amazon.com/gp/product/0804137382?ie=UTF8&tag=randohouseinc5755-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0804137382

Do you lead with intention or motive? Oftentimes we believe our intentions are good but our “ask” tends to speak louder than how we show up and serve. Our guest this week shares with us the importance of being intentional with building strong relationships and why serving others is more beneficial in the long run. 

This week, I am speaking with my dear friend, the jelly to my peanut butter, and the host of the Growth Now Movement, Justin Schenck. Justin and I discuss why honestly serving others and offering value without expecting anything in return helps us build authentic relationships. We discuss why accolades, money, and titles mean nothing if you aren’t continuously serving the relationships in your life. 

 Topics Discussed:

• Being intentional with building strong relationships
• Giving without wanting anything in return 
• Why we should always be giving more than we ask
• Leading with organic relationships instead of hidden motives 
• Being mindful of the energy we are putting out into the universe

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Connect with Justin Schenck

• Website: https://growthnowmovement.com 
• Podcast: https://growthnowmovement.com/podcast/ 
• Instagram: https://www.instagram.com/justintschenck/
• LinkedIn: https://www.linkedin.com/in/justin-schenck-452b9414/