Heat Press for Profit

In this episode, Andy Petrous of STAHLS’® joins Kelly Walters to review some of the blank vendors that are out there and some fabrics to be careful of when decorating for Fall Sports. They will also look at which transfers you can use for other sports and ways to customize them for your own style or team colors.

In this episode, we're talking about the @Apparelist Apparel Decoration Summit, which was held in Nashville, TN., this year.

The summit was a chance for industry leaders to get together and share their strategies for growing, improving, and optimizing their businesses--and it was an opportunity for us to learn from them too!

Josh & Kelly are here to tell you what they saw, heard, and learned at this exclusive event.  Don't miss it! 

Melanie Van Sistine is the owner of Mel's Crafty Corner, and she joins Kelly Walters to talk about brand identity and how to build one. Using visual elements to distinguish your business in consumers' minds, they'll discuss how you can use branding to create a memorable experience for your customers.

In this podcast, we'll be talking about how to close the sale and win the customer.
 
 We're going to review sales techniques and strategies one can use to earn new business and maintain current customers.
 
 We'll be joined by Jennifer Johnson, who will be sharing her experience with sales as well as what she's learned from years in the field.

Kelly Walters and Danielle Petroskey are talking  about how to set up your social media pages for success. We know that setting up your accounts can be overwhelming, so we wanted to share our tips for making sure you have a leg-up on your competitors.
 
 You'll learn tricks to setting up your bio, how to talk directly to your audience, types of content to share, what a good ratio of that content is, and so much more.

Buying new equipment can be scary. But understanding your ROI can help you reduce the stress of that cost.
 In this episode, Kelly Walters and Ty Kain from Crafted MFG explain when to buy equipment, how to look at your budget, and ways to purchase equipment without breaking the bank.

In this episode, Andy Petrous and Kelly Walters talk about how to source and decorate sports uniforms.
 You’ll learn:
 • Where to get blank jerseys.
 • What products Stahls’ and Transfer Express offer to help you decorate them.
 • How to create names and numbers in-house with a cutter vs ordering from Stahls’ or Transfer Express. 
 • What the most popular sports are and where you can find customers who need uniforms.

Tricia Campbell, educator and owner of Game Time Graphix, joins Dave Conner to discuss the advantages of incorporating apparel printing programs into schools and the difference it makes for students.

This week Kelly Walters is talking with Gary Ajene, from the T-Shirt Help Desk.  Gary's going to tell us about using YouTube for your print shop.  He'll be reviewing how starting a YouTube channel can boost your orders, create a second or third stream of income, and tips for getting a channel started and growing.

In this week's episode, Kelly Walters and Caitlin Andrews join us from the 2023 NFL Draft in Kansas City where they'll share their insights on the event and other Stahls' activations.