Helen Appleby is a British New York-based Women’s Leadership Expert who has helped hundreds of women step into their power and write their own rules for success while also helping hundreds of men understand how to best support those women. Having seen firsthand the experiences women disproportionately face in their careers, Helen created the “unwritten rules” to empower women with tools to write their own rules, navigate their versions of success and achieve their potential. She is a fantastic shopper, an average yogi, and a terrible cook.