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In this week's episode, we sat down with Julius Juul, co-founder of fashion brand Heliot Emil.

In my opinion, Heliot Emil is definitely in the conversation for one of the most successful new-generation fashion brands. Julius and his brother, were both making waves in fashion media before they were 30 years old, and now they have become an international success story in fashion that is hard to miss. They went from 2 brothers making clothes in a small studio to now being in over one hundred stores worldwide. And they have done this, with zero investors.

But how did they do this? And what have they learned in the process?

This conversation is a masterclass on how every entrepreneur should approach this industry. It will leave you with a clear idea of how Julius and his brother achieved their success, an understanding of how brands evolve and grow, and the things that are required from you as a fashion leader.