In this episode, we’re pulling back the curtain on our third annual Here Comes the Bride event and sharing exactly how it’s evolved into one of the most intentional and profitable experiences we host each year. We break down what we changed from years one and two, why we moved away from “do-it-all” events, and how we design every detail with both the bride and our business in mind. From creating a high-touch experience that attracts the right brides, to tracking real ROI beyond just day-of sales, we walk through how estheticians can create events that feel aligned, elevated, and worth the energy. If you’ve ever wondered how to host a bridal event without burnout—or how to turn events into long-term booked clients—this episode is for you.