The White House won't be recognizing Pride Month in 2025 (and we imagine the next three years as well), but there's also a lot of corporate hesitance to go "all out" this month with rainbow-adorned logos and dramatic proclamations on social media backing diversity, equity and inclusion, too.

Because under the Trump regime, embracing D.E.I. could land you under investigation. Totally not fascist, though.

Fear not, thought. retail giant Target, the off-and-on (and again 'off') LGBTQIA+ lightning rod, has rolled out their breathtaking(ly stale) and very beige 2025 Pride selection. The response has been akin to a wet paper bag - not unlike the base color of most of their product.

Meanwhile, Tuesday will see the Atlanta Braves host their annual Pride night (always on a soft-selling weeknight and with promotional merch that seems hastily contrived in MS Paint) and while it's nice they (and all but one MLB team) go through the motions each June on a night in their respective ballparks, you'll not hear it mentioned on broadcasts and there won't be a "kiss cam" at that game.

Yeah, I'm a cynic, but I'm also perceptive. Then again, maybe all the corporate wussification makes for a shorter, more bearable Pride parade this October.