Ready for a culinary journey to discover the true taste of chicken? Today, we’ll uncover why that store-bought bird lacks flavor and how heritage dual-purpose breeds enrich your palate with authentic depth of flavor. We’ll travel back to the 1940s, tracing the decline of flavor when uniformity stormed the food scene. You'll get a front-row seat to the world of terroir - the environmental factors affecting the taste of poultry. So, forget generic, join us in celebrating the diverse and delicious world of heritage chickens. 

Now, brace yourself for a controversial trip into the world of poultry farming. Ever wondered about the astonishing feed conversion rates of Cornish cross breed? It's a marvel, but not one without its dark side. We guide you through the complex breeding process behind these birds, the worrying health issues, and why their natural behavior is compromised. Explore the ethical conundrum of Cornish crosses and dig deep into the world of feed conversion. Strap in, this is going to be a captivating conversation!

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