You know I love trademarks, but is there ever a reason ever when you can wait on getting something trademarked in your business, is there ever a good way for you to wait on trademarking with the business?

To give you a little bit of context for the very beginning of this episode, we start out by talking about these two concepts that are pretty important in this world of strengths finder or Clifton strengths, which is a personality test. And it's this idea of basements versus balconies... you know what Jennifer says this better than I do...

I just want to make a quick episode for you to go over just some for things that I think that you should do this year, legally. Just a disclaimer here that you don't need to do any of the things I mentioned on this episode, but I think it's a best practice.

You'll discover Elisabeth's own journey of how she got to understand trademarks better, understand more why they're important.  Hopefully some of that sounds familiar or resonates with you and then we end the podcast talking about more advanced questions and issues that she has in the trademark world. 

On this episode, you're going to hear from Casey himself how processes are key to a business and what processes are the most important for a business.

We are continuing our streak of these amazing interview episodes. I call them my secret weapon interviews. I know that you know, that one of the most important things, when it comes to building a business is your content. It's your messaging. It's your copy, right? So how do you create copy that converts?

It's not just about being visible. It's about being visible effectively. Which means speaking effectively to scale your business. I can't think of a better person to speak on this subject than my dear friend, Jessica Rasdall.

We are kicking off podcast interviews with me and some of my best friends, some of my favorite mentors, coaches, business experts.

You're going to start meeting more and more of my friends. So  they are other business owners that tackle some kind of a topic that are similar to the legal side. So I'm really, really excited for this next chapter. Next season of owning it episodes.

So let's chat about trademarks versus LLCs. Now, what I'm going to do in this episode is I'm going to talk about the difference between these two different legal thingies, trademarks, and LLCs, in a couple of different ways.