Hey Joey V.

I'd love to let you in on one of my little secrets and this secret has to do with contracts. Now, if you're like most business owners that I meet, contracts are one of the first things that you think about when it comes to the law. And I get it. When I went to law school, one of my first classes, my first semester was contracts 101. So I understand that when we think about the law as business owners, we tend to think of contracts.

But after working with thousands of business owners, I have learned that lawyers tend to leave out this important piece of the contract puzzle. And without this one thing, your contracts are worthless.

If you do not have this one thing in your contract, it can be the most well worded, most expensive contract. It can have zero typos in it. It can totally cover your butt, but if it doesn't have this one thing, you're going to be screwed.

So I'm going to be walking you through, what is this secret ingredient for your business when it comes to your contracts, why it's so fricking important, and how you can get it in place for free by listening to this podcast. 

All right. Let's dig into it.

In this episode of Owning It, we're going to be diving into the difference between copyrights and trademarks, these two different areas of intellectual property. And if  those two terms have ever confused you, you are far from alone, my friend. And so by the end of this episode, you're going to learn not only the difference between these two, but also which one of these too you should be focusing on protecting first and why that is.

If you are ready to hear me geek out over my jam, get ready! I am talking about naming because you really can't talk about trademarks without talking about naming.

So, I'm going to be dropping the biggest naming knowledge bombs that I can in this episode to help you guys go through this naming process in your business with confidence and making sure that you're picking a strong name that isn't accidentally falling into one of these pitfalls that I'm going to be talking about. 

Today, I want to talk about the biggest mistake that you are making in your business... and I know that it's the biggest mistake that you're making because I see it all of the time.

Seriously, ALL the time with business owners. I see it whenever a client signs up for my law firm services, we see what their concerns are, what they're worried about on the legal side, and this mistake or rises to the surface. I see it in the business colleagues that I have when we have heart-to-hearts. I know this is a mistake. Heck, firsthand, I've done it as well.

Here it is: "Staying Small to Stay Safe"

I learned the hard way that if your intention is for your business to stay the same size or to shrink you're probably setting it up for failure.

Let's talk about one of the first legal decisions that a business owner has to make: what type of business entity you should have as an entrepreneur.

Now, this is one of the most common questions that I get asked about. I'm excited to dive into this with all of you guys. I know that when it comes to choosing the legal entity for your business, you've got some different choices. And so in this episode, we're going to be exploring what those choices are, but more importantly, I'm going to give you my tips for which one of these entities probably makes the most sense for you.

I want to think about all of the different pieces to this business puzzle that you're trying to work on, I know, it can be a lot.

I found that everything that you're doing to build and grow your business fits into these four different boxes: brand, separation, relationships, and content.

I'm telling you this because it's helped so many of my clients and my students. Instead of thinking about the legal side as this "other part" of your business that you have to work on, think about it from the perspective of a layer that sits on top of these four boxes, so each one of these four boxes to your business has a legal counterpart.

I run a pretty unique type of law firm and I work with online business owners, course creators, thought leaders, speakers. People who want to make a massive impact who really want this deep sense of freedom in their life, but also those who are also pretty creative and pretty visionary.

So, this Owning It podcast is pretty similar to the types of businesses that I work with.

It's going to be thoughtful, but not too serious.
We're going to be talking about important concepts while keeping it pretty light and groovy.
And we're going to explore the ways in which going against the grain can be super powerful in your business.

So if you're already like, oh yeah, this is my jam. I want you to go ahead and hit the subscribe button on your favorite podcast platform.