Let’s be real—sticking to a marketing plan can feel overwhelming, but it doesn’t have to be. In this episode, we’re breaking down the exact steps photographers and videographers can take to create a sustainable marketing system for 2025 and actually stick to it. Whether you’re looking to book dream clients, streamline your content creation, or finally stay consistent, this episode is for you.

We’ll cover:

• The Thrive Content Marketing System: Our proven strategy for planning, batching, and executing content without burnout.
• How to Create Long-Form and Short-Form Content That Converts: Align your content with your promotions and audience needs.
• The Power of Coworking and Accountability: Why working alongside others keeps you on track.

🎯 Affordable Resources to Help You Thrive:

• Thrive: Social Club Membership for $27/month:  Learn our full system to create and execute a marketing plan that works PLUS weekly coworking sessions to help you stay consistent. Join here: heythriver.com/socialclub.

🎯 Free Resources Mentioned:

• ELOPE Framework: Build your destination wedding and elopement business: heythriver.com/elope.
• Financial Goals Marketing Sheet: Plan your revenue and marketing strategy: heythriver.com/financial-goals-marketing.

This year, let’s turn your marketing plan into a marketing system that delivers results. DM us @heythriver and let us know how you’re making 2025 the year of growth and consistency!

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

As 2024 comes to a close, we’re taking a moment to reflect on everything this year brought—our wins, challenges, lessons, and growth—and how it’s shaping our big plans for 2025. In this episode, we share how year-end audits have transformed our businesses and lives, and how you can use the same process to set yourself up for your best year yet.

We’ll cover:

• 2024 Highlights: What we achieved with Hey, Thriver and in our personal businesses.
• Lessons Learned: How reflection helped us grow and align with our goals.
• Auditing for Success: Why taking time to assess your year is critical for building momentum in the new year.

🎯 Free Resources to Help You Thrive:

• ELOPE Framework: Build your destination wedding and elopement business: heythriver.com/elope.
• Financial Goals Marketing Sheet: Plan your revenue and marketing strategy: heythriver.com/financial-goals-marketing.

Take an hour to reflect on 2024: celebrate your wins, learn from your challenges, and set intentional goals for 2025. Share your reflections and plans with us on Instagram @heythriver—we’d love to cheer you on!

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

Ready to crush your goals in 2025? In this episode, we’re cutting through the fluff and breaking down a practical, no-nonsense method for setting goals that actually stick—designed specifically for photographers and videographers who want to achieve more without burning out.

We’ll walk you through:

• Why reflecting on your progress is the first step to meaningful growth.
• How to create goals in key areas like health, creativity, your photo/video business, and relationships.
• Actionable strategies to set realistic, achievable goals that align with your personal and professional aspirations.

🎯 Free Resources Mentioned in This Episode:

• Financial Goals Marketing Sheet: Plan your revenue and marketing strategy for the year: heythriver.com/financial-goals-marketing.
• ELOPE Framework: Build your destination wedding and elopement business with this free checklist: heythriver.com/elope.

Take 30 minutes to reflect, set your goals, and start building the life and business you’ve been dreaming about. Don’t forget to tag us @heythriver and share your goals—we’d love to cheer you on!

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

In this fun and personal episode, Devin and Shayna take on some of the 36 Questions to Fall in Love—but with a twist. They’re not just getting to know each other better, but also letting you, the Hey, Thriver community, peek behind the scenes of their dynamic as co-hosts and friends. From lighthearted laughs to deep reflections, this episode is packed with personality and connection.

If you love hearing this side of us, let us know! DM us or leave a review, and we just might do more episodes like this one. And don’t forget to grab our free ELOPE Framework to grow your destination wedding and elopement business: heythriver.com/elope.

Let’s get candid, real, and maybe even fall in love—podcast style.

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

Why Most Marketing Strategies Fail with Jacinta Gandy

Is your marketing falling flat? You’re not alone. On this episode of Hey, Thriver, we’re joined by Jacinta Gandy, founder of Social Circle, to uncover the common pitfalls in marketing strategies and how to fix them.

With over 13 years of experience working with iconic brands like Disney and Nike, and a track record of helping 150+ entrepreneurs grow their businesses, Jacinta shares the three foundational elements small business owners often overlook in their marketing. These elements are critical to crafting a strategy that connects with your audience and drives real results.

Jacinta’s insights will empower you to reframe your marketing efforts and ensure your strategies are built to succeed. Whether you’re a photographer, videographer, or creative entrepreneur, this episode is packed with actionable advice to level up your marketing game.

What you’ll learn in this episode:
 1. The top reasons most marketing strategies fail.
 2. The three foundational elements every marketing strategy needs.
 3. How to create a strategy that resonates with your audience and fuels growth.

https://www.heythriver.com/blog/why-most-marketing-strategies-fail-with-jacinta

FOLLOW ON IG: https://www.instagram.com/heythriver

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

In this episode of the Hey, Thriver podcast, Devin and Shay chat about:

• The Power of SEO Blogging: Dr. Tonya Lawson, a musician turned SEO expert, breaks down why blogging is crucial for creative service providers looking to boost their visibility and attract more clients. She shares the secrets behind niche-specific content and how it can drive targeted traffic to your website.
• Leveraging AI for Blogging Efficiency: Discover how AI tools like ChatGPT can revolutionize your content creation process. Tonya explains how to use AI for keyword research, content briefs, and drafting blog posts, making blogging less intimidating and more efficient.
• Niche-Down Strategies for Better Rankings: Learn the importance of narrowing your content focus for better search engine rankings. Tonya provides practical examples and tips on how to optimize your website for your ideal client’s search intent, ensuring your content hits the mark every time.

Be sure to snag blogging templates from the shop!!! 

https://www.heythriver.com/blog/why-creative-service-providers-should-blog-for-seo-insights-from-tonya-lawson

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

In this episode of the Hey, Thriver podcast, Devin and Shay chat about:

• Portfolio Audits with Purpose: How auditing and curating your portfolio can help you showcase the work you want to book.
• Ranking on Google: Shayna’s strategy for optimizing portfolio content to rank for specific locations.
• Showcasing Travel Skills: How demonstrating your ability to travel and handle multi-day events attracts clients who value these experiences.
• Building Authentic Connections: Why showing your personality online creates stronger, more personalized inquiries.
• The ELOPE Framework: A step-by-step guide to booking your dream destination weddings and elopements.

GET THE ELOPE FRAMEWORK

SHOWNOTES: https://www.heythriver.com/blog/how-were-booking-more-destination-weddings-and-you-can-too

Hey, Thriver! Shayna Lloyd and Devin Larson share their insider tips for building a successful destination wedding and elopement photography business. From curating a purposeful portfolio to showcasing your personality online, this episode is packed with actionable strategies to help you attract dream clients. Shayna and Devin dive into their personal experiences, challenges, and successes, highlighting how they’ve used their ELOPE framework to grow their businesses and book high-value destination weddings. 

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

In this special Thanksgiving episode, Shayna Lloyd and Devin Larson explore how gratitude can transform your personal and professional life. They share actionable tips to integrate gratitude into your daily routine, client relationships, and business mindset—without requiring hours of journaling. This episode is packed with simple, effective practices to help you reflect, reframe, and reconnect during the holiday season and beyond.

SHOWNOTES: https://www.heythriver.com/blog/why-gratitude-is-the-secret-weapon-your-business-needs-right-now

What You’ll Learn in This Episode:

1. The Importance of Gratitude: How gratitude reduces stress, improves mindset, and enhances client relationships.
2. Quick and Easy Gratitude Practices: Actionable steps like gratitude sprints, jars, and walks to make gratitude part of your routine.
3. Client Gratitude Challenge: The impact of sending genuine thank-you messages to clients or collaborators.
4. Reframe Challenges: Tips on finding lessons and opportunities in tough situations.
5. Gratitude in Nature: How connecting with the environment can foster appreciation and creativity.

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

In this episode of the Hey, Thriver podcast, Devin and Shay chat about:

• The Power of Coworking: Why finding a like-minded community can transform your business.
• Batching Content Like a Pro: Shayna’s foolproof system for creating months of social media content in hours.
• AI Hacks for Content Creation: How to use AI to blog faster, write captions, and create hooks that actually convert.
• Vendor Reels Strategy: Devin’s game-changing approach to building vendor relationships with Super 8 reels.
• December Marketing Mastermind: How Shayna and Devin’s $27 mastermind will help you crush your content marketing goals before the new year.

Hey, Thriver! In this episode, Shayna Lloyd and Devin Larson get real about the struggles of keeping up with content marketing, especially during the busy season. They dive into why consistency feels impossible when you're doing it solo and share how coworking and leveraging systems can save the day. From batching vertical videos to using AI tools strategically, this episode is packed with actionable advice for photographers, videographers, and creative entrepreneurs.

Shayna and Devin share personal stories, including how a coworking session in Mexico helped Devin batch 30 reels in under an hour and how vendor-specific reels have transformed their client relationships. They also provide insights into using AI to create blog posts, captions, and click-worthy hooks that align with your business goals. Plus, hear all about their exciting December Marketing Mastermind to help you end the year strong and set yourself up for success in 2025.

SHOWNOTES: https://www.heythriver.com/blog/no-bs-marketing-plan-that-actually-works-how-coworking-can-transform-your-content-game

INSTAGRAM: https://www.instagram.com/heythriver

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!

Hey, Thriver! On this episode of the podcast, Devin and Shay interview elopement photographer Jamie Tobin, who shares all the details about her game-changing nesting box set for flat lay photography. Jamie explains how this tool helps photographers create stunning, layered compositions quickly and easily, making it a must-have for those working in the luxury wedding and destination photography markets. Tune in to hear expert tips on mastering flat lays, the importance of details in high-end weddings, and practical advice for photographers looking to up their detail photography game.

In this episode of the Hey, Thriver podcast, Devin and Shay chat about:

• Creating the Perfect Flat Lay with Jamie Tobin: Learn how elopement photographer Jamie Tobin’s innovative nesting box set is transforming the way photographers approach flat lays. She shares how her product helps create dynamic, layered compositions that elevate wedding detail shots.
• The Role of Details in Luxury Weddings: Discover why mastering flat lay photography is essential for breaking into the luxury wedding market. Jamie explains how capturing meaningful details can set photographers apart and attract high-end clients.
• Tips for Destination Photographers: Jamie offers practical advice for photographers working on the go, from packing light to using the right tools to create professional flat lays, even in challenging locations.

SHOWNOTES: https://www.heythriver.com/blog/unlocking-the-art-of-flat-lays-how-jamie-tobins-product-revolutionizes-detail-photography

FOLLOW ON IG: https://www.instagram.com/heythriver

 Dreaming of booking destination weddings and elopements? The ELOPE framework is your roadmap to making it happen. This free checklist breaks down proven strategies to build your portfolio, connect with vendors, overcome fears, and earn more. Plus, you’ll get a free audio course packed with actionable steps to start booking your dream clients now. Don’t miss out— heythriver.com/elope 

Want to add video to your photo business? Anyone Can Be a Videographer teaches you how to shoot and edit video without complicated gear or a big crew. Get all three courses—Videography for Photographers, Super 8 for Photographers, and Field to Final Film—plus a payment plan for just $175/month. Capture stunning films in your own style and scale your business!
Learn more here: Anyone Can Be a Videographer

Photographers, we’ve got everything you need to level up your business! Head to our shop for LUTs, courses, contracts, email and blog templates, freebies, and more. Whether you're looking to streamline your workflow, create stunning videos, or grow your client base, we’ve got you covered.
Check it out here: Hey, Thriver Shop

Thanks for listening to the Hey, Thriver Podcast!! Don't forget to rate and review on your fave podcast platform -- it helps us get amazing guests and climb in the charts!