“There’s no trick to it, it’s just a simple trick!” There’s certainly no trick to understanding why Mary Kate McDevitt is an accomplished illustrator and letterer. Her portfolio – ranging from editorial illustrations, advertising headlines, book covers, posters and more – is filled with gorgeously-detailed hand-lettering and illustration, stunning color palettes and a keen sense of design. A graduate of Tyler School of Art, Mary Kate started building her freelance career in Portland and New York before returning to Philadelphia, where she works with clients like Chronicle Books, Sesame Street, Nike, Nintendo, O Magazine and Target. She has also given her insights into her craft in both her book, The Hand Lettering Ledger as well as her Skillshare class. Mary Kate joins the show for a conversation on public speaking, hustle and corn smut. Plus, Ryan talks about the planning of Hi-Res LIVE, coming December 8 to Impart Creative in Old City, Philadelphia. Follow Mary Kate on Twitter @MaryKateMcD, Instagram @marykatemcdevitt and at . This episode is sponsored by Old City Coffee and PHLDesign.co