'High Tech High Touch' is an early Silicon Valley term that implies a dynamic paradox.  It is still a paradox in today's agriculture where "faster/bigger" and "slower/smaller" each have a wave.  In the wake of this wave, Social Scientists like Dr. Julie Guthman of the University of California in Santa Cruz are asking "how do you bring digital products to a biological production system?" The tried and true Silicon Valley ways don't always work for the split personalities of today and tomorrow's farms. Dr. Guthman is a geographer and professor of sociology at the University of California, Santa Cruz, where she conducts research on the conditions of possibility for food system transformation in the US. jguthman@ucsc.edu

'High Tech High Touch' is an early Silicon Valley term that implies a dynamic paradox. It is still a paradox in today's agriculture where "faster/bigger" and "slower/smaller" each have a wave. In the wake of this wave, Social Scientists like Dr. Julie Guthman of the University of California in Santa Cruz are asking "how do you bring digital products to a biological production system?" The tried and true Silicon Valley ways don't always work for the split personalities of today and tomorrow's farms. Dr. Guthman is a geographer and professor of sociology at the University of California, Santa Cruz, where she conducts research on the conditions of possibility for food system transformation in the US. jguthman@ucsc.edu

'High Tech High Touch' is an early Silicon Valley term that implies a dynamic paradox.&nbsp; It is still a paradox in today's agriculture where "faster/bigger" and "slower/smaller" each have a wave.&nbsp; In the wake of this wave, Social Scientists like Dr. Julie Guthman of the University of California in Santa Cruz are asking "how do you bring digital products to a biological production system?" The tried and true Silicon Valley ways don't always work for the split personalities of today and tomorrow's farms. Dr. Guthman is a geographer and professor of sociology at the University of California, Santa Cruz, where she conducts research on the conditions of possibility for food system transformation in the US. jguthman@ucsc.edu

Hi Tech Hi Touch – Julie Guthman

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran.  Although he was the first of his family to leave the grain and livestock farm after five generations farming in America,  he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

Is it best that our food is Local and Organic or Big and Conventional? Our view is “Both, and..” We don’t come to the table with a bias, except that good farming like good food comes in all shapes and sizes. Farm to Table Talk explores issues and the growing interest in the story of how and where the food on our tables is produced, processed and marketed. The host, Rodger Wasson is a food and agriculture veteran. Although he was the first of his family to leave the grain and livestock farm after five generations farming in America, he’s continually worked for and with farmers though-out America and around the world. From directly managing commodity boards and councils to presently building the strategic consultancy, Idea Farming Inc., the Farm to Table Talk podcast has been created to satisfy the curiosity of today’s engaged consumers.

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Hi Tech Hi Touch – Julie Guthman

Hi Tech Hi Touch – Julie Guthman

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