Marketing speak can wreck your conversions. We can find these overused words and phrases on nearly every B2B website. And AI loves them, which only adds to the yawn-worthy, meaningless, white noise. In this solo episode, I review the top 20 marketing words to ditch, what to say instead, and how to create copy that stands above the noise.

Links to the original LinkedIn posts (to download the carousels, enlarge the carousel to full size and click the download button)

AI is here to stay post: https://www.linkedin.com/feed/update/urn:li:activity:7088207226955317248

Marketing speak: https://www.linkedin.com/feed/update/urn:li:activity:7076591593071267840

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You can also find me on LinkedIn:

https://www.linkedin.com/in/linda-melone/ - LinkedIn URL

Competing on price is a race to the bottom. No one wins. As a marketer or entrepreneur, you want to reach prospects who see the value in your offer and are willing to pay whatever it takes. In this interview with Dominique Fraser, CEO of Groupe Sublim Inc., she shares tips on ways to grow your business faster by offering premium packages.

Find Dominique here: https://www.dominiquefraser.com

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Customer support is often an afterthought. And the trend of replacing live support with AI often backfires. Quality, readily available customer support makes all the difference between happy clients… and ones who leave 1-star reviews. In my interview with Kendall Kunz, CEO and founder of Forms On Fire, he tells how his company became known for its superior support and what other B2B companies can do to improve theirs.

Connect with Kendall:

LinkedIn: https://www.linkedin.com/in/meetkendall/

Forms On Fire: https://www.formsonfire.com

Sailing With My Brother: https://sailingwithmybrother.com/

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Leaving comments on LinkedIn posts is an undervalued way to connect and engage. (Hint: "Great post!" doesn't cut it.) Leaving insightful remarks on others' posts can be more powerful than posting itself. In this fun episode, I speak with Hannah Szabo, Head of Operations @ Digital Brand Kit, who's unofficially known as the Queen Of Commenting. She dives into ways to use commenting to show your unique personality and perspective, common mistakes people make -- and a few tips for us copywriters specifically. Let's get into it!

Hannah also graciously created a special PDF of her best tips, so no need to take copious notes:

Click here to grab your copy: https://dl.orangedox.com/stopsuckycomments

Connect with Hannah:

LinkedIn: https://www.linkedin.com/in/hannah-szabo/

Business Website: https://digitalbrandkit.com/

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Your website should make it easy for your B2B prospects to take action. If they're confused, or if your messaging isn't on point or they can't navigate quickly to the information they need... you'll lose them. In my interview with Milan Savov, founder and CEO of Smartclick Agency, he talks about the most relevant pages every website needs, how to determine the number of pages your business needs, and how to craft the buyer's journey.

Connect with Milan:

LinkedIn: https://www.linkedin.com/in/savovmilan/

Email: [email protected]

Business Website: https://smartclick.agency/

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In this mini solo podcast, I dig into the push and pull copywriting strategy. You'll hear how the two work together, which one works best for your needs... and the one over 70% of people prefer. Give it a listen...

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In my interview with Nichole Williamson, chief brand officer at Zilker Media, she digs into: why LinkedIn is becoming the best platform for personal branding, the importance of humanizing content to drive authentic thought leadership, and the best strategies to drive personal thought leadership while elevating brand awareness for the company. Lots to unpack, so let's get into it...

Connect with Nichole:

LinkedIn: https://www.linkedin.com/in/nicholedavidson

Email: [email protected]

Business Website: https://zilkermedia.com/

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"Visual experiences (websites, marketing, social) radically impact our psyches - our emotions, actions, reactions, understanding and actions - WAY more than we consciously realize," says Kate Newnham, Founder & CEO of Up Designs, a visual marketing and website design business. But what is visual marketing, exactly, and why does it work? In this episode, Kate answers these questions and more.

With a 15-year background as a Fortune 500 marketer, she's worked with high-level clients including Microsoft, Intel and Warner Bros. Listen in as she shares her best tips for creating an impact with visual marketing.

Connect with Kate:

Personal website: https://www.updesignsla.com/

LinkedIn: https://www.linkedin.com/in/katenewnham/

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Creating clickable B2B content is an art and a science. In this episode, I talk with A. Lee Judge, CEO of Content Monsta on how to create content that's a mix of both to get ahead of your competitors. Lee talks about crafting content so it resonates with your target audience and responds to their real needs. He also tells how to turn objections into content, the unique value of podcasts... and a whole lot more. Tune in for the entire, fun, conversation...

Connect with Lee:

LinkedIn: https://linkedin.com/in/aleejudge

ContentMonsta: https://ContentMonsta.com

Personal website: https://ALeeJudge.com

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"SEO is most definitely not dead," says Sam Dunning, co-owner of the UK-based Web Choice. "Although Google is changing the way it's presenting information to readers." In this episode, I speak with Sam about these changes, the impact of AI on search, and the importance of SEO for B2B companies.

He also provides great info about using SEO to drive high-intent bottom of funnel buyers as well as ways to optimize top-of-the-funnel. Plus, he offers amazing free ways to scale SEO – and when SEO is not a good idea. Give it a listen...

And be sure to check out Sam's podcast, Business Growth Marketing: https://www.businessgrowth.marketing/

And find him on Linkedin: https://www.linkedin.com/in/samdunning/

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