A compelling brand story can boost conversions up to 55%.

That's a powerful argument for honing your storytelling skills. In this solo episode, I talk about why storytelling is engaging:

• The role of psychological factors such as emotions, self-identity, and trust
• How brain processing contributes to the influence of brand storytelling on consumer behavior
• Why emotional connections created through brand storytelling lead to memorable experiences that lead to increased purchases
• Brand storytelling inspires people to share and generates positive word-of-mouth
• The role of copywriting in creating a powerful brand story
• Plus, real-life examples of brands with outstanding stories, such as Patagonia, Ben & Jerry's, Airbnb, Warby Parker, and TOMS.

Lastly, you'll discover practical tips for creating powerful brand storytelling that makes a brand unique.

Sign up for my newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

People pleasing, burnout and codependency can all impact your ability to function as a marketer, manager -- or copywriter. ln this episode, I speak with Jahmaal Marshall, counselor/consultant and CEO of Listen then Speak, LLC. Jahmaal helps coaches and managers tackle these issues at the root. We discuss:

• When would someone in marketing seek counseling services? 
• What are some issues your clients face? 
• How do we go beyond branding and communication and enjoy the revenue we make? 
• What makes you different from other coaches?

We'll also touch on narcissism... so be sure to tune in!

Find Jahmaal here:

LinkedIn: https://www.linkedin.com/in/jahmaalmarshall/

Website: https://listenthenspeak.com/

Listen then Speak podcast: https://open.spotify.com/show/1ZKBCtjVuob0vx4UqeAF8r?si=4d655508b61f4e0f,

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Linda's interview with Jahmaal on YouTube: https://youtu.be/yo9EQwaFzC8

Sign up for Linda's Conversion Copywriting newsletter: https://thecopyworx.com/newsletter/

If your messaging isn't clear, you may as well write in wingdings. It will have the same impact. Problem is, writing with clarity isn't easy to do. It's not just about using easy-to-understand words, although that's part of it. In this mini podcast, I provide four simple ways to ensure your copy passes the clarity test. It can mean the difference between capturing the attention of 4% of people... or 93%. Check it out.

Sign up for the Conversion Copywriting newsletter: https://thecopyworx.com/newsletter/

In this podcast interview, Deanna Shimoto, CEO of GrowthMode Marketing, discusses B2B buying in a changing world. She shares insights on how to create a demand generation engine, including the two pillars of strategy and content. She also dives into the concept of cornerstone and cobblestone content and how to get content out to the right audience.

Connect with Deanna here:

The Demand Gen Fix Podcast: https://thedemandgenfix.buzzsprout.com/

YouTube: https://www.youtube.com/@TheDemandGenFix

LinkedIn https://www.linkedin.com/in/deannashimota/GrowthModeMarketing

Website: www.growthmodemarketing.com

Watch the complete episode on Linda's YouTube:

https://www.youtube.com/watch?v=B1MG9ogWn3s&t=787s

Sign up for the Conversion Copywriting newsletter: https://thecopyworx.com/newsletter/

Cold outreach gets a bad rep. Done right, cold outreach attracts your ideal customer that builds trust and lets them know you understand their challenges. And they are, therefore, happy to do business with you. Done wrong, you burn bridges that can never be repaired. Learn from Andrew Bolis how to turn cold leads into paying clients on this episode..

Connect with Andrew:

LinkedIn: https://www.linkedin.com/in/andrewbolis/

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

The way you frame your copy influences how people perceive and respond to your words. So you clearly want to frame your copy in a way that attracts your ideal customer. Providing the best frame is most likely to inspire them to take action. In this solo podcast episode, I talk about the five most effective framing tactics with real-life examples. These include: emotional framing, positive framing, social proof framing and fear framing. Give it a listen.

Sign up for my newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Lead generation is both an art and a science. In my interview with Tom Shapiro, CEO of Stratabeat, a B2B marketing agency focused on organic growth, Tom shares how he used creativity to help generate a 7,000% traffic gain for one of his clients. He also predicts where he thinks B2B content is heading in the future, how copywriters can improve their content performance, how to use analytics in your marketing... and lots more.

Connect with Tom:

Business Website: https://stratabeat.com/

Personal Website: https://tomshapiro.com/

LinkedIn: https://www.linkedin.com/in/tomshapiro/

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Developing content for demand generation in the B2B space is fraught with challenges. Yet, a strong content strategy is a crucial part of a B2B marketing strategies. In my interview with Paul Slack, CEO of Vende Digital, he describes these challenges, why content marketing is so important for B2Bs in 2023, and how the B2B buyer preferences have changed. Plus, what are the best steps to begin a content strategy? Tune in to find out.

Connect with Paul:

LinkedIn: https://www.linkedin.com/company/vende-digital/

Business Website: https://vendedigital.com/

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Capturing the attention of an audience has never been more challenging. Knowing what to say and how to say it makes all the difference between engaging an audience... and not. In this episode, I speak with Karen Nicholas, Communications Manager of Social and Digital Engagement for TreeHouse Foods. She shares her best tips for creating memorable engagement that not only captivates an audience but holds their attention all the way through your message. 

Connect with Karen Nicholas:

LinkedIn: https://www.linkedin.com/in/karen-nicholas-communications/

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Stopping the scroll isn't easy to do on social networks. But it's necessary if you want people to read what you post. In my podcast interview with Steve Watt, market insights director at Seismic, Steve talks about the necessary steps you need to take to rise above the noise and grab people's attention. Give it a listen... 

Connect with Steve:

LinkedIn: https://www.linkedin.com/in/stevewatt/

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/