Copywriting is often misunderstood. Some misbeliefs can prevent you from getting the most out of your copy... or from trusting it enough to test or use it. In this episode, I talk about the 5 misconceptions I hear most... and the truth behind them.

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Why do we take action when we know "everyone else" is doing something? What effect do rhyming words have on our decision making? Do stories really have more impact than straight forward facts? In my interview with Nancy Harhut, chief creative director at HBT Marketing, and author of "Using Behavioral Science in Marketing," she talks about why these tactics work... and provides plenty of cool examples.

Connect with Nancy:

LinkedIn: https://www.linkedin.com/in/nancyharhut/

Twitter: @nharhut

Business Website: https://www.hbtmktg.com/

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

News flash: Email is not dead, contrary to popular belief. In fact, it remains the most effective way to capture your audience's attention. And $42 ROI for every dollar you spend on email marketing is another major incentive to use this channel. In this short episode, I divulge 7 ways to create emails that grab attention and hold it. Let's go...

Sign up for my newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

In a world where demand gen gets all the attention, lead gen is often brushed aside. But done right, lead gen remains a powerful marketing tool. In my interview with Kristen Hoffman, sr. account executive at Netline, she defines lead gen (hint: it's not what you think it is), talks about the type of data you can glean from it... and how content syndication fits in.

Connect with Kristen:

LinkedIn: https://www.linkedin.com/in/kristen-a-hoffman/

Business Website: www.netline.com

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Copywriting and content writing are often lumped together in B2B marketing. But they're vastly different... and equally important. In my interview with Jess Cook, Head of Content at LASSO, Jess and I banter about the differences between the two, whether someone can be both a copywriter AND a content writer, tips for inspiration... and lots more.

Connect with Jess:

LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/

Podcast (That's Marketing, Baby) https://podcasts.apple.com/us/podcast/thats-marketing-baby/id1663508844

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

The debate runs deep over the role of ChatGPT in the marketing world. Some marketers see it as an easy way to create reams of content with little effort. But at what price? Should writers/copywriters fear being replaced with AI –or is Chat simply another tool in their toolbox? In my interview with bestselling author and founder of RockStar Consulting, David J.P. Fisher (aka D. Fish), we hash out the pros, cons, and various viewpoints and opinions of ChatGPT's role in content and copywriting. 

Connect with David:

LinkedIn: linkedin.com/in/iamdfish

Amazon: https://www.amazon.com/stores/David-J.P.-Fisher/author/B00SF5CXQQ

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Communication skills matter. Whether you're giving a presentation to a client or speaking on stage, it takes know-how to engage and capture attention. In this podcast interview with Brenden Kumarasamy,  executive coach, and founder of MasterTalk, Brenden tells how you can master your own communication skills. He talks about how he became an expert public speaker, the biggest challenges people face speaking in public, why we struggle with it so much, along with tips to present better online.

Connect with Brenden:

Youtube: https://www.youtube.com/c/MasterTalks

LinkedIn: https://www.linkedin.com/in/brendenkumarasamy/

Instagram: https://instagram.com/masteryourtalk

Tik Tok: https://www.tiktok.com/@masteryourtalk

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Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

After interviewing nearly 2,000 people in his career, Ryan Paul Gibson is an interviewing master. His years in journalism - and now as the founder of Content Lift - enable him to navigate nearly any situation. As my first returning guest (Ryan was also my first podcast guest), he spills the beans on how to handle people who don't recall details, those who give one-word answers, and even how to deal with combative subjects... and a lot more.

For more info and to contact Linda go to The Copy Worx.

Your positioning impacts your brand, customer perception -- and everything about your marketing. In my interview with positioning expert, Andrej Persolja, founder of Tangible Growth, he talks about how to make positioning work for your company, the common mistakes and the one thing you should never do in positioning.

For more info and to contact Linda go to The Copy Worx.

Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/

Growing and scaling businesses is Stephen Rosenthal's jam. He's built several businesses successfully, including DocLib, an automated accounts payable software company, and Aurra Media. In this podcast interview, he talks about the biggest challenges he sees and his approaches to resolving them... with actionable tips on how you can do the same.

For more info and to contact Linda go to The Copy Worx.

Sign up for Linda's newsletter here for more conversion copywriting tips: https://thecopyworx.com/newsletter/