E420: Overlooked and underrated, High-Leverage Keywords are keywords that represent more than one acquisition.

Keywords that could mean many users or customers.

Keywords that can get you and your brand clout.

Keywords that, just by ranking for them, can get you backlinks, allowing you to rank for even more High-Leverage Keywords.

Bottom-of-funnel keywords that can and should be leveraged.

High-Leverage Keywords are some of my favorite things in SEO.

And after hearing this, hopefully, they will be for you, too.

00:00 Introduction to High-Leverage Keywords 00:28 At the Bottom of Funnel 00:47 Targeting Large Groups and Decision Makers 01:57 Creative Keyword Strategies 02:13 Guest Article Submission Keywords 04:13 Embed Keywords 06:18 SEO Benefits 07:59 Conclusion

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The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/