High-Trust Business Podcast

Betsey Vaughn joins me to break down two content approaches that most people miss completely. The first is using other people's expertise to create valuable content for your audience. The second is jumping on external changes like new regulations or technology shifts to be first to market with helpful information.

These aren't about being the smartest person in the room. They're about positioning yourself as the person who brings the right expertise together at the right time.

We walk through specific examples of how this plays out across different industries. You'll hear why timing matters more than perfection and how to spot the opportunities others are sleeping on.

This conversation gives you two concrete frameworks you can start using immediately to create content that actually matters to your potential customers.

Show notes: https://mrstuartbell.com/podcasts/htb/014-content-ideas/

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy

A different type of episode this week. Today I want to share an interview Dean recorded with Joe Polish and Tucker Max earlier this year. This is a great call looking at two different book companies with similar processes, but very different objectives.

There are some great pointers here for anyone looking to outline and target their book.

*Warning, there is some swearing in this episode*

Links and show notes are available at 90minutebooks.com/podcast/013

This week I'm sharing a conversation Dean had with Joe Polish and Tucker Max that cuts right to the heart of why you're writing your book.

Both guys run book companies with similar processes, but their end goals couldn't be more different. Joe's focused on using books to generate real business revenue. Tucker's chasing bestseller lists and media attention.

You'll hear specific tactics for outlining your book around a single, clear objective. Plus the reality check most business owners need about what actually drives revenue from a book.

Fair warning: there's some colorful language in this one. Tucker doesn't hold back when he's making a point.

Show notes: https://mrstuartbell.com/podcasts/htb/013-ep013-rich-or-famous/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?'

Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads.

LINKS

Breakthrough DNA Book (8-Profit Activators)

Show notes: 90minutebooks.com/podcast/012

Questions/Feedback: Send us an email

This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?'

Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads.

Links and transcript at 90minutebooks.com/podcast/012

You've written your book. Now what? The marketing question comes up every time, and there are really two paths you can take.

Betsey Vaughn and I break down the fundamentals: engaging people who already know you versus attracting complete strangers. These aren't just different tactics. They're completely different mindsets that require different approaches.

Most people jump straight to the attraction game without building the foundation. They want to get on podcasts and write guest articles before they've even told their existing network about their book.

We'll walk through why your current contacts should be your starting point, and how that foundation makes everything else easier. Plus, the specific ways to think about attraction marketing once you're ready for it.

Show notes: https://mrstuartbell.com/podcasts/htb/012-marketing-fundamentals/

Score Your Own Funnel — Find out where your funnel is strong, where it's leaking, and what to fix first. Takes two minutes. Take the Scorecard

We're back with this month's Q&A show. We've had some great questions over the last few weeks. If you have anything we haven't addressed yet, then reach out to [email protected] and we'll address it next time.

In this show we look at:

Can I use a book at a trade show

LINKS

Hot Prospects Book

Show notes: 90minutebooks.com/podcast/011

Questions/Feedback: Send us an email

We're back with this month's Q&A show. We've had some great questions over the last few weeks. If you have anything we haven't addressed yet, then reach out to [email protected] and we'll address it next time.

In this show we look at:

• Can I use a book at a trade show
• How can I leverage partners to promote my book
• Should I focus on the physical or digital version
• Should I bother with a Kindle version
• What are some questions I can use to write about

You've got questions about making your book work for your business. This episode covers five of the most practical ones that came in recently.

We're talking about using books at trade shows (spoiler: they're conversation magnets), whether you should bother with Kindle versions, and how to get partners promoting your book without being pushy about it.

You'll also get a simple framework for deciding between physical and digital versions based on where your readers actually are. Plus, if you're stuck on what to write about, there's a question-based approach that makes content creation way easier.

Thirty minutes of straight answers to the stuff that actually matters when you're using a book to grow your business.

Show notes: https://mrstuartbell.com/podcasts/htb/011-questions-and-answers/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

30 minutes of actionable advice to make the very best use of your time. The 'Minimum Effective Dose' is the right amount of effort you need to get the best results.