High-Trust Business Podcast

30 minutes of actionable advice to make the very best use of your time. The 'Minimum Effective Dose' is the right amount of effort you need to get the best results.

In today's show, Dean & Stuart talk about some of the insights from the latest Breakthrough Blueprint Live event and look at the trifecta of a 90-Minute Book, a single purpose landing page and an email that expects a reply to get optin rates as high as 50-60%

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You don't need more tactics. You need the right ones, applied correctly.

Dean and I just wrapped our latest Breakthrough Blueprint event, and one pattern kept showing up. The people getting the best results aren't doing more things. They're doing fewer things better.

We break down the three-piece system that's consistently hitting 50-60% opt-in rates when most people struggle to get 15%. It's your book working with a single-purpose landing page and one specific type of follow-up email.

You'll hear exactly how each piece connects to the others, why most people sabotage their own results by offering too many options, and the one change that can double your conversion rates without spending another dollar on traffic.

Show notes: https://mrstuartbell.com/podcasts/htb/010-minimum-effective-dose/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

This week Dean & I have a great discussion about bridging topics. It's a must listen if you're looking for step by step pointers to decide how best to engage your audience and outline your content.

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Your content needs a bridge. Not the kind that gets people from point A to point B, but the kind that connects your reader's problem to your solution without losing them along the way.

Most business owners jump straight from identifying a problem to pitching their service. That gap kills engagement. Your audience needs stepping stones that feel logical and build trust as they go.

This episode breaks down exactly how to map those connections. You'll learn how to identify the natural next question your reader has after each point you make, and how to structure your content so it feels like a conversation, not a sales pitch.

By the time you're done listening, you'll know how to outline content that keeps people reading instead of clicking away. No more wondering why your perfectly good advice isn't landing.

Show notes: https://mrstuartbell.com/podcasts/htb/009-bridging-topics/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Today we dig deep into two examples of people using their books to generate more business.

It's sometimes easy to forget your book is not the product, but the introduction to your product. A way for you to start a conversation. In this show we look at some great examples of how you can use your book in a Facebook campaign or as a referral tool.

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Questions/Feedback: Send us an email

Your book isn't your product. It's your introduction to your product.

That sounds obvious, but most authors get this backwards. They write a book and wonder why sales don't follow. The book is supposed to start conversations, not close them.

I'm walking through two specific examples that show how this actually works. First, how one author built a Facebook campaign around their book that consistently generates qualified leads. Second, how another turned their book into a referral machine by making it ridiculously easy for others to share.

Both approaches work because they treat the book as what it really is: the first step in your sales process, not the last. You'll hear exactly how they set up these systems and why they're working.

Show notes: https://mrstuartbell.com/podcasts/htb/008-more-business/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Susan & I are back to help you get your book written and out there engaging your audience.

In this show we discuss why less is more and how in most cases a shorter book has many advantages over a larger book. Whether that is the likelihood of someone reading it, the opportunity to add value by delivering more content later or just the easier proposition in writing a shorter book.

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Show notes: 90minutebooks.com/podcast/007

Questions/Feedback: Send us an email

In this show we discuss why less is more and how in most cases a shorter book has many advantages over a larger book. Whether that is the likelihood of someone reading it, the opportunity to add value by delivering more content later or just the easier proposition in writing a shorter book.

Everyone thinks they need to write the definitive guide. The 400-page tome that covers everything. But here's what actually happens: it sits unread while shorter books get devoured and shared.

Susan and I break down why less really is more when it comes to business books. You're not trying to win a literary prize. You're trying to start conversations with the right people.

We'll walk through the math on completion rates, why shorter books feel less intimidating to your busy prospects, and how to think about follow-up content. Plus, the psychological shift that makes writing 80 pages feel achievable instead of overwhelming.

This isn't about dumbing down your expertise. It's about packaging it in a way people actually consume.

Show notes: https://mrstuartbell.com/podcasts/htb/007-less-is-more/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Q&A time! We're back after the Memorial Day break with a Q&A session answering some of the questions we've had in over the last few weeks.

In this show we answer:

How big should my book be?

LINKS

Show notes: 90minutebooks.com/podcast/006

Questions/Feedback: Send us an email