High-Trust Business Podcast

In this weeks show, join Dean & Stuart as they look through the gallery of 90-Minute Books and discuss what make a compelling title & killer cover.

For those joining in at home you can see all the covers in The Gallery.

LINKS

Show notes: 90minutebooks.com/podcast/003

Questions/Feedback: Send us an email

Your book's cover is working 24/7, whether you're there or not. It's showing up in searches, sitting on desks, getting passed around offices. Most authors treat it like an afterthought.

We walked through hundreds of covers from our gallery to spot the patterns. The ones that work, the ones that don't, and why your title might matter more than you think.

You'll hear the three-second rule for covers, why industry-specific imagery usually backfires, and how to make your title do the heavy lifting. Plus the biggest mistake professionals make when they try to look "corporate."

This isn't about winning design awards. It's about creating something that actually converts browsers into readers.

Show notes: https://mrstuartbell.com/podcasts/htb/003-cover-lover/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Glenn McQueenie's original plan was to write a book for his team members, but it quickly started opening unexpected doors. We dive in to this case study to discover how it happened.

LINKS

Show notes: 90minutebooks.com/podcast/002

Questions/Feedback: Send us an email

Glenn McQueenie had a simple goal: write something useful for his real estate team. What happened next caught him completely off guard.

The book started opening doors he'd never planned for. Conversations with prospects shifted. People began reaching out to him instead of the other way around. His entire approach to getting in front of potential clients changed without him trying.

We walk through Glenn's experience step by step. You'll hear what surprised him most about having a book, which conversations changed, and how he uses it now to get meetings that used to be impossible.

This isn't theory. It's a real case study of how one book created opportunities its author never saw coming.

Show notes: https://mrstuartbell.com/podcasts/htb/002-getting-in-front-of-people-with-glenn-mcqueenie/

About Glenn McQueenie: Website | LinkedIn

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

This week we start by looking at how a book can be your very best lead generation tool, including some of the common pitfalls to avoid.

LINKS

Show notes: 90minutebooks.com/podcast/001

Questions/Feedback: Send us an email

Your book should be working harder for your business than it probably is right now. Most business owners write books that sit on shelves instead of generating leads, but that's because they're missing three critical pieces.

The biggest mistake? Trying to solve every problem your prospect has instead of focusing on one specific issue. Your book works best when it creates a clear path from problem to solution, with you as the natural next step.

You'll learn why positioning matters more than content, how to avoid the "everything but the kitchen sink" trap, and the simple framework that turns readers into leads. After working with more than 1,200 books, these three elements separate the books that generate business from the ones that just generate dust.

This isn't about writing techniques or publishing platforms. It's about making your book do what it should have been doing all along.

Show notes: https://mrstuartbell.com/podcasts/htb/001-generating-leads/

30 Strategies to Build Your Business with a Book — The playbook behind 1,200+ books that start conversations and bring in clients. Yours free. Get a Free Copy