High-Trust Business Podcast

Q&A time!  We're back after the Memorial Day break with a Q&A session answering some of the questions we've had in over the last few weeks.

In this show we answer:

• How big should my book be?
• Where do I start?
• Should I include all this other 'Stuff'?
• Is it worth paying for a color interior?
• How do I know if my target audience is too big or small?
• Should I go for a short or descriptive title?
• What will a book do for my business?

Back from the Memorial Day break with answers to the questions that keep coming up. If you're thinking about writing a book but getting stuck on the details, this one's for you.

We're covering the practical stuff: how long your book should be (shorter than you think), where to actually start (not with chapter one), and whether all that extra material you're considering is helping or hurting.

You'll also get clarity on sizing your audience, choosing between short punchy titles versus descriptive ones, and what a book will actually do for your business once it's out there.

Straightforward answers to the questions that matter when you're ready to move from thinking about a book to actually writing one.

Show notes: https://mrstuartbell.com/podcasts/htb/006-questions-and-answers/

Your Book Is Closer Than You Think — You already say everything that needs to be in your book. 90-Minute Books turns it into a done-for-you lead generation tool. Get the Free Book

Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example a webinar. By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.

LINKS

Show notes: 90minutebooks.com/podcast/005

Questions/Feedback: Send us an email

Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example, a webinar.   By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.

Your book isn't just content. It's the setup for everything that comes next in your sales process.

Lisa Sasevich breaks down how smart business owners use their books as conversion accelerators. Instead of hoping people stumble into your webinar or sales call cold, your book does the heavy lifting first.

Lisa runs a multi-million dollar business teaching entrepreneurs how to sell authentically. She's not talking theory here. She's walking through the exact mechanics of how your book becomes the bridge between a cold prospect and someone who's already leaning toward yes.

You'll hear why most people get this backwards, and how to position your book so it does double duty as both valuable content and sales preparation.

Show notes: https://mrstuartbell.com/podcasts/htb/005-boost-your-sales/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard

Where you’re book fits in your lead funnel is an important consideration. Susan & Stuart discuss the benefits and challenges of leading readers toward the next step.

LINKS

Questions/Feedback: Send us an email

Dean Jackson & Stuart Bell give advice on the most effective covers and look at some of the covers recently created to find some of the standout ones.

Today we interview Glenn McQueenie about his book and how it's increased his profile, allowing him to get in front of many more people.

In this first show, Stuart & Susan look at why your book can be the best lead generation tool you'll ever own. We look at the common approaches, Why targeting makes you more focused and how to avoid some of the common pitfalls.

Most business books fail because they don't connect to anything. You write a great book, people read it, and then... nothing. They drift away because you haven't thought about what comes next.

The real power of your book isn't in the reading. It's in moving people from stranger to prospect to client. But where your book sits in that journey changes everything about how you write it and what you include.

I break down the three main positions your book can occupy in your funnel and why most authors get this completely wrong. You'll discover why leading with your book isn't always smart, how to design the perfect next step, and the biggest mistakes that kill conversion.

This isn't about writing theory. It's about making your book work as hard as the rest of your marketing.

Show notes: https://mrstuartbell.com/podcasts/htb/004-funnels/

Is Your Book Ready to Collect Leads? — Most books sit on a shelf. This scorecard shows you if yours is set up to start conversations and bring in clients. Take the Scorecard