In September, Gap Inc. launched Hill City, a menswear brand meant to provide a perfect balance of performance and comfort, plus a sleek, minimalist look. Now, as the brand moves beyond launch stage, its general manager, Noah Palmer is focused on continuing to develop the identity of Hill City. On this week's episode of The Glossy Podcast, Hilary Milnes catches up with Palmer to discuss how he's building a new brand in a market full of legacy brands, how the brand's community of wear testers is shaping products and what customers actually want out of an e-commerce site.