Hipgnosis Song Fund and it's founder Merck Mercuriadis are making waves in the music industry by offering top dollar to buy out the catalogs of hit song makers. The approach is similar to valuing music and hit songs now something like an expensive painting bought less for its artistry and more as valuable asset to invest in. Heavily funded and having bought over 1,000 number one hits so far from such artists as Bruno Mars and Mark Ronson, the company has gone public and shows little signs of slowing down. Hosts Sam Backer and Saxon Baird breakdown the inner workings of the Hipgnosis approach and discuss what it means for artists and the music industry alike.