Are you ready to embark on an inspiring journey with us? Prepare to be captivated by the groundbreaking story of Pakistan's premier handbag brand, WARP. We sit down for an intimate chat with the creative mastermind behind the brand, Hirra Babar. She takes us through her decision to veer off the beaten track after business school and follow her passion in the fashion industry. Let's just say, growing up in a culture where women often design their own clothes definitely played its part in shaping Hirra's career.

The storytelling continues as we navigate the complexities of birthing a brand in an industry dominated by men. Hirra Babar delves into overcoming hurdles, getting factories on board with her designs, and the art of effective communication with manufacturers. Get the inside scoop on her ingenious use of life-size paper models in the design process. It’s a captivating insight into the grit, research, and decision-making that go into launching a successful brand.

The icing on the cake is a handbag design Masterclass by Emily Blumenthal. As the pioneer handbag brand from Pakistan, WARP has its unique set of challenges and advantages. Emily shares her wisdom on brand building and the power of an engaging brand narrative. Hear all about the decision to set up a production facility and the subsequent alliance with local artisan shops, leading to empowering more women in the workforce. It's a riveting conversation overflowing with valuable nuggets for aspiring handbag designers and entrepreneurs. Trust us, you don't want to miss this one!

Follow Hirra:

https://www.instagram.com/warponline/ 

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