Tori Cowley is the group chief communications officer at Hong Kong Exchanges and Clearing Limited (HKEx), and was also head of comms at the London Stock Exchange. She joins Arun Sudhaman on the PRovoke Podcast to talk about the challenges of stock exchange communications, and the reputation, brand, culture and values of the Hong Kong stock exchange and Hong Kong itself, including comms around the coronavirus outbreak. Cowley also shares her thoughts on why diversity of background is so important when it comes to building in-house teams.