Brandwidth On Demand

Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)


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Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you!

Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one.

After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to iHeartRadio's HITS96.1 in Charlotte. Holly considers Miquel her best friend and radio soulmate, and just before their move, Miquel was married to his husband Abe, with Holly performing the ceremony!

In this episode, Holly shares:

  • Valuable tips for moving your show to a new station and market
  • What considerations to look for when ‘hiring a new boss’ (that is, consider a job offer)
  • Future industry changes she’s preparing for NOW

Key Takeaways Not to Miss:

(01:50) Holly shares some of the considerations when moving an entire show to a new market.

(03:29) Holly digs deeper into how she and Miguel first decided to team up and REMAIN a team as the show moved–even if that meant performing a live morning show from different locations.

(06:24) From a morning host perspective, Holly offers some good pointers on what qualifies PDs/Brand Managers as good coaches. She also shares some of the best pro tips and pointers that she’s received.

(09:50) By now, most good shows know that they need a strong online presence, including social media and their popular podcast, “Miguel and Holly Uncensored”. She offers a quick “How To” rundown on how the team divides responsibilities and the interesting criteria used to determine which content goes on your various platforms.

(12:12) With the media revolution continuing, Holly shares her thoughts on the biggest industry changes of the past year...and reveals how she's preparing now for things she expects will be different in the next few years

One Minute Martinizing: "Opposites"
Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!
  • Musicmaster www.musicmaster.com
  • Radio Swag Shop https://bit.ly/KipperSwag

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Brandwidth On DemandBy David Martin & Kipper McGee

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