Home Care Marketing & Sales Mastery by Approved Senior Network®

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In this engaging session, Lisa Marsolais, Dawn Fiala, and Annette Ziegler from Approved Senior Network share invaluable insights into the home care industry, focusing on strategies to reduce hospital readmissions. Learn how proper discharge planning and collaboration with home health services can prevent readmissions, benefiting clients, families, and healthcare systems. Explore creative marketing ideas such as pumpkin decorating contests and cookie decorating for engaging with communities and boosting your business. Don't miss out on the holiday-themed leave-behind campaigns designed to enhance your agency's visibility and success as we approach the end of the year.

Chapters:

00:00 Introduction and Housekeeping

00:40 Meet the Team

02:01 Accessing Missed Meetings

03:33 Using the Collab App

05:06 Home Care and Reducing Readmissions

05:40 Understanding Readmissions

09:20 The Role of Home Care in Preventing Readmissions

09:35 Enhancing Discharge Success

13:59 Challenges and Solutions in Home Care

19:56 Marketing Strategies for Home Care

23:45 Practical Tips for Home Care Providers

25:04 Breaking the Readmission Cycle

31:48 Q&A and Final Thoughts

32:30 Replay and PDF Links

33:07 Q&A Session

33:40 Pumpkin Decorating Contest

38:26 Case Management Week

39:22 Bone and Joint Health Week

40:10 Halloween and Thanksgiving Ideas

44:10 Veterans Day and Remembrance Day

45:12 Hospice and Home Care Month

47:45 Winter Coloring Pages Campaign

51:55 Crafting and Cookies Open House

54:20 Holiday Cookie Decorating

55:59 Final Q&A and Closing Remarks

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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Article: https://homecaremarketingnews.com/falling-for-your-brand-building-emotional-connections-in-home-care-marketing/


Can vulnerability in marketing genuinely foster trust and connection? Today, we uncover the secrets behind emotionally resonant home care marketing strategies that go beyond data. Inspired by a compelling Home Care Marketing News article, we discuss how focusing on trust and reassurance—especially for adult children choosing care for their aging parents—can transform your approach. We'll delve into the significance of storytelling and real-life testimonials to craft empathy-driven content that truly connects with your audience. And here's a twist: learn why admitting your brand's imperfections might make you more relatable and authentic, ultimately building stronger bonds with potential clients.

Expanding our conversation, we dive into the power of human connection in both professional and personal spheres. In an era dominated by algorithms and data, the true essence of empathy and vulnerability stands out as vital for building genuine trust. Our discussion extends beyond business, exploring these principles' impact on everyday relationships and interactions. By the end of this episode, you'll not only grasp how these concepts can revolutionize your marketing strategies but also how they can enrich your personal life. So tune in and discover how to weave empathy and vulnerability into the fabric of your interactions, creating lasting connections that matter.

Continuum Mastery Circle Intro

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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Article: https://homecaremarketingnews.com/navigating-the-home-care-revolution-growth-the-intersection-of-compassion-and-technology/

Ready to uncover the secrets of the booming home care industry? Join us as we sit down with a seasoned healthcare business analyst who sheds light on the urgent demand for skilled caregivers and the harsh realities they face. We dive into the emotional and physical strains leading to burnout and the fierce competition to retain qualified professionals. You'll learn why rigorous training, meticulous vetting, and continuous supervision are essential to building trust and reliability in this critical field. Plus, we address the financial hurdles families encounter, making this a must-listen for anyone invested in the future of home care.

In the latter part of our conversation, we explore the fascinating interplay between technology and human connection in caregiving. Our guest emphasizes that while tech can streamline administrative tasks and improve care coordination, it can never replace the empathy and compassion that caregivers provide. Discover how AI and telehealth can revolutionize the industry by freeing caregivers to focus on their relationships with clients. With a thoughtful approach, we discuss the potential for agencies to stand out by offering specialized services and strong value propositions. Don't miss this insightful discussion on how the home care landscape is evolving with technology while retaining its essential human touch.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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Ready to unlock the secrets to thriving in the world of home care sales? This episode promises to equip you with cutting-edge strategies and insights that will help you stand out in a competitive market. From mastering the unique dual role of business development and direct consultations with seniors, to understanding the power of tailored sales training programs, we've got you covered. Learn the importance of on-the-ground marketing efforts and how to effectively set and track key performance indicators (KPIs) to achieve your goals.

Discover the key to hiring success in the home care sales field. We delve into proven tactics for distinguishing yourself from competitors, handling rejection, and overcoming objections, all while highlighting the gratifying aspects of the job. We discuss the ideal qualities of a top-notch candidate, such as authenticity and sociability, and share advice on crafting compelling job ads. Plus, we explore the benefits of micro-class methodologies for sales training, where intimate settings foster genuine sharing and collaboration, boosting both personal and professional growth.

Building strong relationships and trust within the home care industry is crucial for long-term success. Learn effective strategies for booking assessments, managing large family dynamics, and setting realistic expectations for home care services. We share tips on overcoming objections and handling delicate situations, like convincing reluctant seniors to accept assistance. Our episode also covers balancing multiple roles within home care agencies, effective networking, and strategic planning to boost revenue growth. Get practical tips for optimizing LinkedIn and Facebook to enhance your professional branding and marketing efforts. Tune in and transform your approach to home care sales!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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What if you could transform your home care operations and significantly boost your revenue before the year's end? Tune in as Dawn, Lisa, and Annette, three experts with extensive backgrounds in the home care industry, reveal actionable strategies for setting and achieving ambitious 2024 revenue goals. We kick off by ensuring you have all the tools you need to stay connected, with tips on accessing missed meetings through desktop and mobile platforms. Our hosts emphasize the vital role of active engagement in our forum and the importance of regular monitoring to identify trends and address issues promptly.

In this episode, we delve into the nitty-gritty of revenue management and operations. Discover how regular weekly meetings and detailed tracking can save your business from unpleasant surprises and keep your revenue on track. Learn how a proactive scheduling team is crucial for managing quick starts and unexpected demands, ensuring you're always ready to support marketing efforts and handle call-offs. The discussion also highlights the significance of maintaining flexibility and being well-staffed in advance to meet client needs effectively.

As we shift our focus to caregiver performance and client retention, Dawn, Lisa, and Annette share invaluable insights into preventing client dissatisfaction and boosting caregiver morale. Addressing caregiver tardiness promptly, celebrating positive contributions, and regular client communication are just a few of the strategies discussed. The episode wraps up with creative ideas for community engagement and promotional events, from fall-themed activities to honoring Veterans Day. Get ready to enhance your company's presence and goodwill in senior care communities with these practical and innovative marketing tactics.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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Unlock the secrets to skyrocketing your home care business with an optimized website and cutting-edge SEO! In our latest episode, Valerie and our leadership team walk you through the essentials of creating a website that Google will love in 2024. We break down effective content strategies and specific SEO techniques that elevate your rankings. Learn why mobile speed is non-negotiable for both user experience and SEO success, and discover how high-quality hosting and long-form content can propel your website to the top.

Dive deeper into advanced SEO strategies that go beyond standard plugins like Yoast SEO or Rank Math. We discuss the critical importance of handcrafted schema markup, which provides Google with comprehensive details about your organization. Find out why having a physical office—even if it’s just a home address—can improve your local search rankings and navigate the competitive landscape of big cities versus smaller towns. We also shed light on the long-term nature of SEO, emphasizing the necessity of ongoing content updates and setting realistic expectations for your ranking achievements.

To wrap things up, we highlight the key considerations for effective SEO, including the importance of hiring credible experts and maintaining high-quality, human-edited content. We caution against common pitfalls like auto-playing videos and stress the need for mobile friendliness. Gain insights from the success stories of Home Care Assistance and Home Instead Senior Care as we explore essential keyword strategies. Understand why having dedicated sections for various levels of care on your website can significantly boost your online presence. Tune in for actionable insights that will keep your home care business ahead in the digital landscape!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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What if you could transform your home care marketing strategies and build stronger relationships with referral sources all at once? This episode features home care industry veterans Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven, who bring decades of expertise to the table. Listen as they share practical tips on everything from muting lines during meetings for better engagement to leveraging CRM tools for deeper connections with referral sources. Discover how Valerie’s insights into online marketing and the Kollab app can elevate your efforts in reaching both clients and partners.

Imagine overcoming client resistance with ease, especially when elderly patients are hesitant about home care services. Our hosts delve into empathetic strategies that acknowledge client feelings and suggest trial periods to ease their apprehension. Through heartfelt anecdotes, they illustrate the importance of empathy, patience, and clear communication in ensuring client satisfaction and cultivating lasting professional relationships. You’ll also learn creative, cost-effective marketing strategies tailored for special occasions like Physical Therapy Month and National Apple Day, featuring memorable leave-behinds that make your services stand out.

Finally, get inspired by our discussions on educating care facilities and building relationships with skilled nursing facilities. From hosting lunch and learns to introducing the "Leave Behind Legends" program, we cover innovative strategies to foster engagement and maintain visibility. Hear about successful outreach initiatives for Fall Prevention Month and National Assisted Living Week, and take away actionable tips to connect with healthcare professionals and caregivers. With stories of strong caregiver-client bonds and the transformative power of effective caregiving, this episode is a must-listen for anyone dedicated to making a positive impact in the home care industry.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

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Curious about the latest strategies for home care sales and marketing? This episode promises invaluable insights as Valerie steps in for Dawn, who’s on voice rest. Along with seasoned co-hosts Annette, Dawn, and Lisa—who despite being under the weather, share their wisdom.

We also introduce you to the Kollab app by LeadConnector, a game-changer in user communication and support. Annette's segment wraps up with a deep dive into effective in-person sales techniques that you won’t want to miss.

Ever wondered how AI chatbots can revolutionize your home care business? We dissect the integration and functionality of these AI marvels, trained to provide spot-on information and capture vital contact details from potential clients and job seekers. Human intervention remains key for personalized follow-ups, ensuring a seamless experience. Real-world examples, like Star MultiCare's success across multiple offices, showcase the tangible benefits of deploying AI chatbots. We also offer best practices, highlighting what to include and avoid in your chat interactions to maximize efficiency and client satisfaction.

Exciting news for home care agencies! Discover our new monthly service, Lead Behind Legends, featuring unique, branded leave-behinds. October's themes include a pumpkin decorating contest and Breast Cancer Awareness Month, providing creative and customizable marketing kits to make your agency stand out. We delve into the challenges and rewards of infield marketing, identifying traits for success, and offering advice for newcomers. Finally, we discuss effective community engagement strategies, from sponsoring activities like bingo to scheduling educational in-services, ensuring your outreach efforts are both impactful and memorable.

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Send us a text

Is your home care website struggling to keep up with modern technology? Discover the secrets to staying ahead in the digital world with Valerie from Approved Senior Network. With over 16 years of experience, Valerie shares her invaluable insights on the essential aspects of crafting a high-performing home care website. From the importance of regular updates to ensure your site is technologically up-to-date, to the critical elements of user-friendly navigation and mobile responsiveness, Valerie covers it all. She underscores the need for lightning-fast loading times and how these factors can drastically enhance user experience and maintain your competitive edge.

But that's not all—Valerie dives into the world of search engine optimization (SEO) and quality content. Learn from her real-world examples of beautifully designed websites that fell short due to poor SEO practices, and why basic SEO is non-negotiable from the get-go. Valerie also provides practical advice on making your website accessible and easy to read for all age groups, particularly the older demographic, emphasizing the importance of prominent contact information and clear communication of your service areas. Don't miss these valuable tips to ensure your home care website not only looks fantastic but also performs exceptionally well. Tune in and equip your business for digital success!

Visit our website at https://asnhomecaremarketing.com
Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev