Red Bull is a multibillion-dollar company, and they don’t spend a dime on advertising. Instead, they create content as their marketing strategy. They create tons of content. Likewise, inspectors should also create content to nurture their audience with valuable, relevant content. Create content. 

Don’t just wonder if an email campaign is working for your business or not. In order to use email to drive traffic to your inspection website, all you need to do is look at the analytics. Website analytics (data) will tell you where all of your website visitors are coming from. 

There is a simple way of capturing new clients. And it’s easy to get those new clients by offering something of value (something sweet, like honey) when initially starting a new conversation. 

Before you send everyone you know an email that markets your business, prepare your website and check the analytics. Website analytics helps inspectors pay attention to how they are nurturing people (or enticing and persuading people into hiring them as home inspectors). 

Before you send everyone you know an email that markets your business, prepare your website and check the analytics. 

Imagine a 3-legged stool. On the stool rests your home inspection business. The three legs that hold up your business represent three critical parts of marketing your business. And one of them is nurturing. All three are needed.

Word-of-mouth marketing works well when you describe your unique value proposition in just one sentence. One simple sentence. A unique value proposition is that sentence that answers the questions: What do you do? Who are you? Why should I hire you instead of the next home inspector? What problem can you solve for me? 

That's (1) domain, (2) website, (3) logo, (4) InterNACHI Profile, (5) Google Business Profile, and (6) InterNACHI map listing. InterNACHI's Official Vendor for website designs at www.nachi.org/website. Go there now and get your website on Google. 

Word-of-mouth marketing is the #1 driver to inspection business success. Without it, you’ll have to buy every client with ads, you’ll have to sell each person you meet, convert every website visitor, convince every phone call, and close every email every time, and that’s not scalable. On the other hand, when you’re good at word-of-mouth marketing, you’ll notice a continuous, viral effect happening.

Advertising can easily be the most expensive part of your marketing. A home inspection company can easily burn through a lot of cash with Google advertising. If you get advertising just right, you can reinvest into more advertising and reach a good profitable balance between money in and money out.