Before you send everyone you know an email that markets your business, prepare your website and check the analytics. Website analytics helps inspectors pay attention to how they are nurturing people (or enticing and persuading people into hiring them as home inspectors). 

Before you send everyone you know an email that markets your business, prepare your website and check the analytics. 

Imagine a 3-legged stool. On the stool rests your home inspection business. The three legs that hold up your business represent three critical parts of marketing your business. And one of them is nurturing. All three are needed.

Word-of-mouth marketing works well when you describe your unique value proposition in just one sentence. One simple sentence. A unique value proposition is that sentence that answers the questions: What do you do? Who are you? Why should I hire you instead of the next home inspector? What problem can you solve for me? 

That's (1) domain, (2) website, (3) logo, (4) InterNACHI Profile, (5) Google Business Profile, and (6) InterNACHI map listing. InterNACHI's Official Vendor for website designs at www.nachi.org/website. Go there now and get your website on Google. 

Word-of-mouth marketing is the #1 driver to inspection business success. Without it, you’ll have to buy every client with ads, you’ll have to sell each person you meet, convert every website visitor, convince every phone call, and close every email every time, and that’s not scalable. On the other hand, when you’re good at word-of-mouth marketing, you’ll notice a continuous, viral effect happening.

Advertising can easily be the most expensive part of your marketing. A home inspection company can easily burn through a lot of cash with Google advertising. If you get advertising just right, you can reinvest into more advertising and reach a good profitable balance between money in and money out.

Imagine a 3-legged stool. On the stool rests your home inspection business. On just three legs. The three legs represent three critical parts of marketing for your home inspection business. All three are needed. And they are awareness, nurturing, and trust. When you work on marketing your inspection business, you should keep these three in mind— awareness, nurturing, and trust.

Grab a coffee and join the informal discussion with InterNACHI’s Ben Gromicko, InterNACHI® members, and home inspectors as we talk about home inspections, business, marketing, and making money. This coffee talk is open to everyone. Ben's buying the first round of coffee.

Performing a home inspection is fairly straightforward, but what's difficult is running a successful home inspection business. I'm here to help make inspection business and marketing very simple. Without wasting your time or money. No one else teaches what you're about to learn.