Are you stuck with your marketing efforts? It might just be you aren't targeting the right facilities. Let's deep dive into a marketing territory and create an avatar and build efficient zones that will stop the shotgun approach and give you streamlined results. For this example we will review Des Moines, Iowa.

https://bit.ly/AvatarOpt

00:00 Intro
02:48 A little about my story
05:18 Franchise Support
06:32 Shotgun Marketing
09:17 Shameless Self-promotion of Territory Optimization
10:10 Start of Analysis for sample territory (Des Moines, Iowa)
38:28 How to use the data to build Marketing Zones
45: 17 Wrap up and Outro

Recruiting isn't easy, especially when talking about home care, home health, hospice, hospital, or other medical spaces. One vital step is to understand your service area and how analyzing demographics can greatly improve outcomes. In this video we break down recruitment potential in the Naperville, IL surrounding area for a Facebook Group Member. If you want to learn more on how we can help your organization or franchisees with territory optimization follow this link https://bit.ly/AvatarOpt

00:00 Intro
04:00 Start

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

First and foremost, thank you all for your comments and question submissions. Today we are responding to a comment request by @NURSE CAMPBELL and an email question by Linda A.

00:00 Intro
02:18 Hiring an employee from Indeed or Zip Recruiter Posting.
16:23 Tips on LinkedIn Marketing for Home Care Agencies
29:53 Updates and Closing


Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

Value is a matter of perception. This is especially true in the home care space. Being able to understand what you bring to the table and how to frame your conversations to properly shift your client's or caregiver's perception of a situation can change outcomes and improve your relationships and marketing / recruitment outcomes.

This is a replay of our Facebook group Live training.

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

When people set out to open a business one of the more common reason cited is for "freedom". Being Independence day, we decided to do a Live in our Facebook group and talk about the top 6 home care marketing activities to prioritize if you want to grow your agency and acheive financial freedom as well as answer some key questions from Facebook group members.

00:00 Start
00:13 Intro
01:07 Defining Freedom in business ownership
04:17 Identify Your Client
11:24 Identify and Select Facilities (Territory Optimization)
14:53 Prospecting
18:30 Marketing as an owner
20:04 Information about upcoming class (7-9-2022)
24:35 Question 1: How long does it normally take to get clients when first opening agency?
33:17 Question 2: What facilities are best to market to?
39:30 Question 3: Does direct mail work in homecare marketing?
46:35 Wrap up

Sign up for the July 9, 2022 class
https://www.thebrionesgroup.com/private-pay-homecare-marketing

Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

Franchisor Blog Post
https://www.thebrionesgroup.com/post/top-issues-affecting-home-care-franchisors

Thinking about opening a Home Care Agency, but don't know if you want to go independent or with a franchise? Let us help. As Home Care Professionals with over 20 years in the industry and 8 years supporting franchise locations, we know about the key differences and we are here with our very own top 5 list to help you decide.

Want an in-depth territory analysis? Visit us on the web and book your strategy session today.

Website (Download our Latest White Paper)
https://www.thebrionesgroup.com

Home Care, like other businesses, is a risky venture, our guest Robert "Puma" Richards knows that lesson all too well. He bought into and opened a Home Care Franchise and was able to find success, until the time came when his lack of business credit got the better of him and, ultimately, his agency.

From then, his journey led him into the world of credit repair and full circle into the world of business and helping others. Today, Puma joins us to discuss his journey as well as give us much needed tips and advice the importance of business credit and how to build it for your own business.

To get in contact with Puma:

Email / Phone
[email protected] / 732-684-2980

Website
https://rrichards.jgalt.io/

FB Group
https://www.facebook.com/groups/small...
________________________________________________________________
Sign up with EZactis (Background Checks)
https://clients.ezactis.com/register/bcg

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/theb...

Join our Facebook Group
https://www.facebook.com/groups/homec...

Rapid Pay USA
https://rapidpayusa.com/BCG

We have all heard it many times, content is king. This is especially true when designing a hyper-local marketing or caregiver recruitment campaign for your home care agency. But, how important is it to find the right content creator? Do you really need one that knows the senior care industry or can we just go on Fiverr and find the cheapest?

Join us as we talk to Jennifer Lagemann to learn about what makes good copy for your home care agency valuable and how one with industry knowledge can not only help improve your recruitment, but can help grow your agency census and improve relationships with your referral partners!

Honestly, on a scale of 1 to 5, how would rate your employee handbook? Read the full article here:

https://www.thebrionesgroup.com/post/why-bother-with-an-employee-handbook

Anne-Lise Gere, SPHR, is an HR advisor and consultant at Gere Consulting Associates LLC. Home care providers consult with her on caregiver recruitment and retention to achieve sustained results. Anne-Lise also works with clients on a retainer basis to provide on-going HR support. For more information, visit www.gereconsulting.com or contact Anne-Lise at [email protected].

Website:
https://www.thebrionesgroup.com

LinkedIn
https://www.linkedin.com/company/thebrionesgroup/

Join our Facebook Group
https://www.facebook.com/groups/homecareaccelerator

Rapid Pay USA
https://rapidpayusa.com/BCG

We all struggle with staffing, especially when it comes to caregivers, but what do we do? Millions of people have left the workforce over the last 2 years and it has created a massive problem in the senior care industry. I challenge you to ask yourself if it is a recruitment issue or a retention problem? Today we talk to Stephanie Freitag of the Freitag Family Agency in Pennsylvania about the role benefits can play in improving your recruitment and retention problems as well as how even smaller agencies can put these into play.

Stephanie Freitag
[email protected]
267-255-8774
https://www.facebook.com/freitagfamilyagency